I believe most of our MSP readers have seen the cult classic Willy Wonka and the Chocolate Factory. You probably remember that Willy Wonka had become a Hermit as he had closed the Factory to outsiders and never left. This maverick, however, unleashes a brilliant marketing campaign that offers a chance to win his prized factory for only a few lucky candidates that find a golden ticket.

This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business? (more…)

strong>The Advantage of Online Content

An MSP business generally has a longer sales cycle than many other areas where it is integral to generate and act upon leads. With this in mind, you need a long-term content strategy which sources leads continuously and will be worth the money you put toward online marketing. The following are six primary advantages which result from keeping an online blog: (more…)