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Have You Evaluated Your MSP Services Lately?

Archive for the ‘MSP Services’ Category

Have You Evaluated Your MSP Services Lately?

Sunday, February 11th, 2018

MSP ServicesTechnology is a massive part of running a business today. Unfortunately, a lot of MSPs are not looking to change or update their services. Periodically, MSP businesses need to take a step back and evaluate their services. More often than not, they can see that services, business models, and technology are outdated. This hurts the chances of keeping current clients and drastically lowers the odds of attracting new ones. New technology and improved business models are a major factor in bringing in new customers. They improve all your services and can help with productivity. Technology is constantly changing, and it is a requirement for MSP services companies to adapt in order to stay competitive and survive. (more…)

Marketing Strategies Your MSP Services Company Should Avoid

Friday, January 26th, 2018

MSP ServicesGood, Bad, and Ugly Marketing

MSP services come in many shapes and sizes. When you’re marketing them, there are good strategies, but some teeter between bad and downright ugly. The thing is, many strategies recommend themselves as excellent when they aren’t. It can be very hard to tell, and it takes time to figure out what works the best. So, play to known marketing strengths: be simple, and communicate your services easily.

If your marketing does something like, say, misrepresent certain services or products rendered, when clients convert to you, they’ll be dissatisfied and complain about your offerings to other potential clients after leaving you. You don’t want that to happen, obviously. Following are four marketing practices that you would do well to avoid. They include: (more…)

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