Facebook Google Plus LinkedIn Contact Us

MSP Sales Lessons from Red Sparrow: Prejudging Customers

Archive for the ‘MSP Sales’ Category

MSP Sales Lessons from Red Sparrow: Prejudging Customers

Thursday, April 26th, 2018

MSP SaleMSP sales can be as exciting as a spy action movie. How? Just like in the spy movies such as the “Red Sparrow” where spy agents pretend to be people they are not to deceive their targets and deter suspicions from the public, MSP customers can appear poor or far from the ideal customer profile. The sales and marketing people tend to prejudge their prospects based on their looks, the car they drive, their office, the number of employees or the place where they come from. They snub their customers, or they change their presentations to better fit that prospect. Here is where they fail and lose what could have been a big sale.

So, what should your company learn from this? (more…)

Ensuring the Progression of MSP Sales Yields Success

Saturday, July 1st, 2017

MSP SalesSeven Points of Contact between Prospect and Conversion

MSP sales usually take a little bit longer than other sales cycles. This is because when a client goes with an MSP, barring any abstruse difficulty, they’re likely to stay with that MSP. So they commonly search long and hard, weighing options carefully and hunting for the best possible deal. But as you know, sometimes the least expensive option isn’t the best option for a client, just like the cheapest car you can find may not actually yield benefit by the time the smoke clears. So, you want to add value and demonstrate it to clients in order that their expense feels fully justified. To that end, you want to contact your prospective client on a regular basis between the time you are introduced and when they (hopefully) become your customer. It’s going to look something like this: (more…)

Is Your MSP Marketing Salesman a Cowardly Lion?

Sunday, January 15th, 2017

If you’re over the age of 30, you likely remember seeing the cowardly lion in The Wizard of Oz. The cowardly lion was big and strong, yet he lacked one key element for success: courage. The cowardly lion doubted his thoughts and feelings to the point that he was rendered nearly lifeless. Does this sound like your MSP marketing team? It’s a common description of salespeople who find it difficult to close.


Why Telemarketing Is Broken: MSP Sales Representatives Hate Making Cold Calls!

Saturday, December 31st, 2016

Telephone frozen in a block of iceIn this article, we’ll be discussing why cold calling in MSP sales doesn’t work out the way you might want it to. We’ll walk you through the perspective on the issue from both sides of the coin, after which you can come to us for help or do what you like.

Cold Calling from the Customer’s Perspective

Think about cold calling from a consumer perspective. You’re having a normal day, going about your business; maybe you’re really busy or waiting to get a call back from someone you gave your number earlier in the day. Your phone rings and you pick it up quickly… only to discover that the person on the other end is trying to get money off of you. Any potential rush of happiness or excitement quickly dissipates and chances are you’re left annoyed or outright angry as a result— this is how most consumers tend to feel about cold calling. (more…)

The Founder and MSP Sales Director Make the First Time Jump During Attack!

Wednesday, December 28th, 2016

Time machine data tunnelConsequences of Time Travel

“I haven’t had a laugh like that in all the years I’ve been in MSP sales, David!”

“But boss, you went back in time— doesn’t that mean Erdy Michaels hasn’t ransacked your office? Also, I can’t believe all you had to do was pick up the hourglass and talk to it to time travel. Don’t know why I didn’t try that two years ago, before I started eating protein spheres I found in one of the see-through cabinets.” (more…)

Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us