If you’re over the age of 30, you likely remember seeing the cowardly lion in The Wizard of Oz. The cowardly lion was big and strong, yet he lacked one key element for success: courage. The cowardly lion doubted his thoughts and feelings to the point that he was rendered nearly lifeless. Does this sound like your MSP marketing team? It’s a common description of salespeople who find it difficult to close.
Archive for the ‘MSP Sales’ Category
In this article, we’ll be discussing why cold calling in MSP sales doesn’t work out the way you might want it to. We’ll walk you through the perspective on the issue from both sides of the coin, after which you can come to us for help or do what you like.
Cold Calling from the Customer’s Perspective
Think about cold calling from a consumer perspective. You’re having a normal day, going about your business; maybe you’re really busy or waiting to get a call back from someone you gave your number earlier in the day. Your phone rings and you pick it up quickly… only to discover that the person on the other end is trying to get money off of you. Any potential rush of happiness or excitement quickly dissipates and chances are you’re left annoyed or outright angry as a result— this is how most consumers tend to feel about cold calling. (more…)
Consequences of Time Travel
“I haven’t had a laugh like that in all the years I’ve been in MSP sales, David!”
“But boss, you went back in time— doesn’t that mean Erdy Michaels hasn’t ransacked your office? Also, I can’t believe all you had to do was pick up the hourglass and talk to it to time travel. Don’t know why I didn’t try that two years ago, before I started eating protein spheres I found in one of the see-through cabinets.” (more…)