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Have You Suffered an MSP Marketing Betrayal Like Edmond Dantes?

Archive for the ‘MSP Marketing’ Category

Have You Suffered an MSP Marketing Betrayal Like Edmond Dantes?

Friday, July 28th, 2017

MSP MarketingIf you have ever watched the movie The Count of Monte Cristo then no doubt you felt the betrayal of Edmond Dantes was heart wrenching. In the story Edmond is reduced from a having a promising sailing career to being unjustly accused of treason and imprisoned because of his best friend’s jealousy.

While the fictional tale of Edmond life is quite dramatic is it possible that an MSP business could suffer a similar marketing betrayal at the hands of an employee, partner or competitor? (more…)

Is Your MSP Marketing Consultant Making Excuses?

Tuesday, July 18th, 2017

MSP MarketingCutting Through the Double-Speak

You’ve got to read between the lines sometimes when it comes to MSP marketing. Sometimes you’ll have an ineffective SEO consultant. You’re not top-ranked, and these individual spins a yarn about how competition is incorporating some illegal black hat maneuver. There might be noise about aging websites who’ve already built a following. You might even hear the “pay-per-click” cop-out; where your consultant claims sales on competitors’ PPC campaigns facilitated an advantage out-of-proportion to what he or she can do for you. (more…)

MSP Marketing Tips: The Importance of Being Listed on Google’s First Page

Tuesday, July 11th, 2017

MSP MarketingGoogle is one of the top search engines and it plays a vital role in the success of an MSP marketing campaign. Being listed on the first page of Google search results can have a huge impact on your business and significantly increase your consumer base. Understanding how to improve your Google ranking is the first step into becoming a mainstay on Google’s first page.

Here are a few ways that a managed service provider can benefit with a higher Google ranking and reach more customers: (more…)

Should You Structure Your MSP Marketing Around Word-Of-Mouth Techniques?

Thursday, July 6th, 2017

MSP MarketingDisadvantages with Word-Of-Mouth Marketing

MSP marketing is a long-term game. You’re going to court clients for months, maybe even a year or more. You’ll have multiple points of contact. One of the best ways to secure clients is through word-of-mouth marketing as it is cost-effective, but you can’t rely on that solely. There are some serious problems with this technique:

• Lack of credibility
• No real control
• Unpredictable and essentially immeasurable results (more…)

Why Should an MSP Bet Just One Chip on Pay Per Click Marketing?

Wednesday, July 5th, 2017
MSP Marketing

14074833 – placing bet

In the gambling world, it’s common for someone that’s trying to strike it rich to place all their chips on one roll of the dice or a spin of the wheel. At other times, a gambler may just want in the game but doesn’t want to risk much so they would just bet one chip. How could an MSP betting just one chip on Pay Per Click marketing help and could this gambling technique be part of a larger strategy? (more…)

MSP Marketing Utilizing Content-Based Strategy Maximizes Visibility

Friday, June 30th, 2017

MSP MarketingProfiting Despite Unpredictable Clients

MSP marketing may take a little more time than some MSPs prefer, but then when a client is secured, they’re often going to stick with you. Also, most clients utilizing MSP services are likely to have more expensive needs, meaning securing a new one represents a good-sized payday. But your aim should be to secure as many new customers as you possibly can because, with any business, it’s not wise to put all your eggs in one basket. Sure, you may just need one really big client to keep things going, but should that client leave you or implode, then you’re in a very nasty spot indeed. Consider Enron, as a negative example. They very likely had MSPs providing them service; and they definitely folded, leaving whatever tech solutions they were working with in the dust. (more…)

The Most Interesting Man in the MSP Marketing World!

Wednesday, June 28th, 2017

MSP marketing

There are many interesting characters in the MSP marketing world, but there is one vendor that stands above the rest, Len Diconstranzo.

Len is so well thought of in the IT Channel that if you just mention his name someone will remember a cool story about him to relate.

He writes and gets his articles published in major journals like MSP Mentor and ChannelE2E, in his sleep.

Some people even confuse him for Superman but that might be going a bit too far, you judge for yourself.


Len Diconstanzo is a Legend in the MSP Marketing Channel

Monday, June 26th, 2017

MSP Marketing

There rarely comes along a legend that can capture our minds like King Author but their is one that has risen in the IT channel.

Len, unlike many of his contemporaries understands the symbiotic relationships between vendors in the IT industry and their MSP partners!  This is one of the reasons I believe he is now a Legend comparable to the sword in the stone.

Read more about why I believe this to be true and then make up you own mind. (more…)

MSP Marketing Tip: Don’t Let Hardware Profits Blind You from Selling Cloud Computing!

Sunday, June 25th, 2017

MSP BusinessDon’t Be a “Johnny-Come-Lately”

MSP marketing has become a means of utilizing hardware, not a means of disseminating it. This is done through several modern innovations. Most notably, the cloud and the Internet of Things (IoT) which are facilitated by it have reinvented the tech landscape. Today, it’s possible to do everything you can with an on-site data center, but for a fraction of the cost through an MSP. Many businesses are getting involved with this because it saves them literally thousands of dollars every year. (more…)

The MSP Marketing Cycle: Steps to Successful Selling

Saturday, June 24th, 2017

MSP marketingYour MSP marketing is the backbone of your company. Selling is a skill you must hone to make the most out of your company. No matter what method works best for you or your clients, most sales presentations follow a very predictable pattern. This pattern is so prominent because it is successful in getting your company the clients that it needs to stay in business. (more…)

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