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Archive for the ‘MSP Marketing’ Category

Should You Structure Your MSP Marketing Around Word-Of-Mouth Techniques?

Thursday, July 6th, 2017

MSP MarketingDisadvantages with Word-Of-Mouth Marketing

MSP marketing is a long-term game. You’re going to court clients for months, maybe even a year or more. You’ll have multiple points of contact. One of the best ways to secure clients is through word-of-mouth marketing as it is cost-effective, but you can’t rely on that solely. There are some serious problems with this technique:

• Lack of credibility
• No real control
• Unpredictable and essentially immeasurable results (more…)

Why Should an MSP Bet Just One Chip on Pay Per Click Marketing?

Wednesday, July 5th, 2017
MSP Marketing

14074833 – placing bet

In the gambling world, it’s common for someone that’s trying to strike it rich to place all their chips on one roll of the dice or a spin of the wheel. At other times, a gambler may just want in the game but doesn’t want to risk much so they would just bet one chip. How could an MSP betting just one chip on Pay Per Click marketing help and could this gambling technique be part of a larger strategy? (more…)

MSP Marketing Utilizing Content-Based Strategy Maximizes Visibility

Friday, June 30th, 2017

MSP MarketingProfiting Despite Unpredictable Clients

MSP marketing may take a little more time than some MSPs prefer, but then when a client is secured, they’re often going to stick with you. Also, most clients utilizing MSP services are likely to have more expensive needs, meaning securing a new one represents a good-sized payday. But your aim should be to secure as many new customers as you possibly can because, with any business, it’s not wise to put all your eggs in one basket. Sure, you may just need one really big client to keep things going, but should that client leave you or implode, then you’re in a very nasty spot indeed. Consider Enron, as a negative example. They very likely had MSPs providing them service; and they definitely folded, leaving whatever tech solutions they were working with in the dust. (more…)

The Most Interesting Man in the MSP Marketing World!

Wednesday, June 28th, 2017

MSP marketing

There are many interesting characters in the MSP marketing world, but there is one vendor that stands above the rest, Len Diconstranzo.

Len is so well thought of in the IT Channel that if you just mention his name someone will remember a cool story about him to relate.

He writes and gets his articles published in major journals like MSP Mentor and ChannelE2E, in his sleep.

Some people even confuse him for Superman but that might be going a bit too far, you judge for yourself.

(more…)

Len Diconstanzo is a Legend in the MSP Marketing Channel

Monday, June 26th, 2017

MSP Marketing

There rarely comes along a legend that can capture our minds like King Author but their is one that has risen in the IT channel.

Len, unlike many of his contemporaries understands the symbiotic relationships between vendors in the IT industry and their MSP partners!  This is one of the reasons I believe he is now a Legend comparable to the sword in the stone.

Read more about why I believe this to be true and then make up you own mind. (more…)

MSP Marketing Tip: Don’t Let Hardware Profits Blind You from Selling Cloud Computing!

Sunday, June 25th, 2017

MSP BusinessDon’t Be a “Johnny-Come-Lately”

MSP marketing has become a means of utilizing hardware, not a means of disseminating it. This is done through several modern innovations. Most notably, the cloud and the Internet of Things (IoT) which are facilitated by it have reinvented the tech landscape. Today, it’s possible to do everything you can with an on-site data center, but for a fraction of the cost through an MSP. Many businesses are getting involved with this because it saves them literally thousands of dollars every year. (more…)

The MSP Marketing Cycle: Steps to Successful Selling

Saturday, June 24th, 2017

MSP marketingYour MSP marketing is the backbone of your company. Selling is a skill you must hone to make the most out of your company. No matter what method works best for you or your clients, most sales presentations follow a very predictable pattern. This pattern is so prominent because it is successful in getting your company the clients that it needs to stay in business. (more…)

Bringing Business Intelligence to Your MSP Marketing

Tuesday, June 20th, 2017

MSP MarketingWhen it comes to MSP marketing, you’re going to have a longer sales “cycle.” This means there will be greater periods which are empty of new clients and can be stressful for an MSP. You know that you can’t depend on any single client entirely. You’re going to have some fall through from things like bankruptcy, some will have legal issues, some businesses will be sold and change their data arrangement— the list of things which could undermine your relationship to a client are practically endless.

So an MSP must be sure to continuously acquire clients. One of the best ways to do that is through solid Business Intelligence or BI. You’ve heard of the CIA, right? Well, think of BI as the corporate echelon of such a group, except dealing with other companies rather than other countries. You need to have data on the customers that your organization caters to directly. You need to have information on what you’re competition is doing and how you can afford to outsell them. (more…)

MSP Marketing: Understanding the Distinction Between Sales and Marketing

Friday, June 16th, 2017

MSP marketingIf you are planning on transforming your business through MSP marketing, you must first understand the difference between marketing and sales. This is an important element which should be taken into account in commercial operations because the results achieved by these two techniques are quite different. In general, both sales and marketing are aimed at increasing the company profits. However, if you assume that they are the same, the potential benefits of these strategies will decline. Consider this discussion on the distinction between marketing and sales in MSP businesses. (more…)

Do You Both Love and Excel at All Your MSP Marketing Responsibilities?

Tuesday, June 13th, 2017

MSP MarketingDon’t Kick Against the Goads

MSP marketing for your business should emphasize services that your operation excels at and is passionate about. Services that have neither of these qualities would serve your MSP poorly if they were marketed. Should they have any traction, clients will find themselves displeased with results and not look into other, more effective things your business offers. (more…)


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