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Archive for the ‘MSP Marketing’ Category

Bringing Business Intelligence to Your MSP Marketing

Tuesday, June 20th, 2017

MSP MarketingWhen it comes to MSP marketing, you’re going to have a longer sales “cycle.” This means there will be greater periods which are empty of new clients and can be stressful for an MSP. You know that you can’t depend on any single client entirely. You’re going to have some fall through from things like bankruptcy, some will have legal issues, some businesses will be sold and change their data arrangement— the list of things which could undermine your relationship to a client are practically endless.

So an MSP must be sure to continuously acquire clients. One of the best ways to do that is through solid Business Intelligence or BI. You’ve heard of the CIA, right? Well, think of BI as the corporate echelon of such a group, except dealing with other companies rather than other countries. You need to have data on the customers that your organization caters to directly. You need to have information on what you’re competition is doing and how you can afford to outsell them. (more…)

MSP Marketing: Understanding the Distinction Between Sales and Marketing

Friday, June 16th, 2017

MSP marketingIf you are planning on transforming your business through MSP marketing, you must first understand the difference between marketing and sales. This is an important element which should be taken into account in commercial operations because the results achieved by these two techniques are quite different. In general, both sales and marketing are aimed at increasing the company profits. However, if you assume that they are the same, the potential benefits of these strategies will decline. Consider this discussion on the distinction between marketing and sales in MSP businesses. (more…)

Do You Both Love and Excel at All Your MSP Marketing Responsibilities?

Tuesday, June 13th, 2017

MSP MarketingDon’t Kick Against the Goads

MSP marketing for your business should emphasize services that your operation excels at and is passionate about. Services that have neither of these qualities would serve your MSP poorly if they were marketed. Should they have any traction, clients will find themselves displeased with results and not look into other, more effective things your business offers. (more…)

To Win, You Should Raise the Ante on MSP Marketing Campaigns Until Competitors Fold!

Monday, June 12th, 2017

MSP MarketingYou Must Know When to Hold and When to Fold

MSP marketing is going to be expensive and what should help you gauge your spending is effectiveness. You’re trying to source the most for the least, and sometimes, that doesn’t mean what it may seem.

When playing poker, a certain amount of money is put on the table as rounds of betting make their circuits. The man who wins usually keeps adding money to the pot until his competitors fold. Certainly, there are situations where other players won’t fold based on your increasing bet, but for the most part, people are “playing their hands close to their chests,” as the saying goes. (more…)

How Can You Rain in a Pollyanna MSP Marketing Salesman?

Wednesday, June 7th, 2017

MSP marketingLook at your MSP marketing team. What types of personalities do you see? There is probably a variety of personality types that you employ to sell your products and services. They all have their own ways of selling and they are effective in different ways.

Do you have a good idea of what is coming down their sales pipes? Some of your sales staff is going to be realistic. They are aware when a client was not interested, had other ideas, or otherwise not likely to make a deal. When you talk to these people, you can get a pretty accurate idea of the revenue their sales meetings will generate. However, there are the Pollyanna sales people.

Those overly optimistic types, who think every meeting ends in a sale. When you talk to them about their day, they are convinced that everyone will buy from them. From their perspective, every sales pitch is ending in a sale. Trying to gauge their upcoming revenue is often difficult, as they are very sure that no one could say no. (more…)

Are You Prejudging MSP Marketing Prospects Like the Prince Did in the Princess and the Pea?

Friday, June 2nd, 2017

Don’t Judge A Book by Its Cover

MSP marketing needs to realize there are some pretty ugly client “books” that have some pretty meaty sales content. You don’t want to be like the prince who can’t tell the difference between princesses in “The Princess and the Pea.” If you’re familiar with the tale, there’s this one prince who just can’t seem to get married off. He keeps misidentifying princesses. One gets drenched by rain and shows up looking less than royal, so he dismisses her from candidacy because he can’t believe she’d be a princess. It turns out he’s wrong later in the story, and that’s where this comparison stops. (more…)

Boost Your MSP Marketing with Internal Synergy

Tuesday, May 30th, 2017

MSP marketingOver 100,000 MSP marketing firms and other tech-related consultancies exist in America, according to CompTIA’s 5th annual State of the Channel report released in October 2016. When you figure there are over 300 markets in the nation, that averages out to quite a large number of competitors per market. In order to stand out from the crowd, you’ve got to do special things for clients. Here are ways you can improve your MSP business so that it’s poised for growth: (more…)

Who Should Monitor Your MSP Marketing Chat Box?

Wednesday, May 24th, 2017

MSP MarketingWhat’s A Chat Box?

A company that uses an MSP marketing chat box so their IT group can communicate with potential clients will make more conversions than groups that don’t employ such techniques.

If you are not familiar with a chat box, in a nutshell, it’s an instant messaging window that pops up on a company website with a picture of the IT person on the company end of communications. When a new client comes to your website, this chat box will usually pop up automatically. Or, you can design it so that the potential client has to click on the box in order to communicate with someone on your staff. Either way, such solutions give immediate contact to potential clients. It really makes the online echelon of your MSP seem like a store with salespeople walking the floor, waiting for customers that need information so they can perhaps sell them some merchandise. (more…)

Do You Have Your MSP Marketing Process Down to Just Wash & Repeat?

Thursday, May 18th, 2017

IT Support PlanoGet to Cruising Altitude

MSP marketing will be most effective if you determine a working strategy and stick to it. But this is going to be an uphill climb. Even if you’ve managed to get your business “airborne,” reaching the most effective altitude can take time, depending on the “marketing engine” that is pulling the aircraft of your business forward. Even the most muscled athlete will break a sweat climbing a mountain. Even the most streamlined jet must use substantial fuel reserves to get where it needs to be. (more…)

Are You Paying a High Price for a Nothing MSP Marketing Burger?

Monday, May 15th, 2017

MSP MarketingCounter-Intuitive Proportions

MSP marketing can be a lot like taking your significant other on a special date, paying high-dollar at a top-ticket restaurant, and getting a big fat “nothing” burger for your efforts. You’ve likely experienced this. You and your date go to some high-dollar place and pay twenty dollars per entree. Now when the food arrives, it is downright delicious, but after two bites, you’ve got nothing left. You pay exorbitant fees for negligent portions. You’re not going to get full on your date; you’re going to get, at best, around a “quarter tank” of your total capacity. After all that cash, it turns out you’re actually getting very little return and the atmosphere isn’t even really worth it— you’d be happy with your date in the back of a burger joint. The point is her, not the frilly wallpaper. (more…)


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