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Cast Your Spell for 4 Outlandish MSP Marketing Fables

Archive for the ‘MSP Marketing’ Category

Cast Your Spell for 4 Outlandish MSP Marketing Fables

Thursday, December 14th, 2017

MSP MarketingIt’s not a good time to lock your windows and bolt your door when it comes to MSP marketing. Take advantage of four of the most reliable and proven techniques for generating qualifying leads, even though many people think they’re only myths. You don’t have to be a sorcerer to put together a magical potion that attracts your target audience, keeps them interested, and leads them through the buyer’s journey. (more…)

Common MSP Marketing Myths That Might be Holding You Back

Thursday, December 14th, 2017

MSP MarketingWhen it comes to MSP marketing, there are plenty of half-truths and a good number of bald-faced lies. Plenty of companies fall into the trap of believing in the legitimacy of mantras and strategies that are just falsehoods. One of the more popular misconceptions is that every business is a potential client. Considering each business as a legitimate prospect is a recipe for disaster. It does not make sense to invest time, money and effort trying to convert a considerable number of prospects when there only a handful solid leads. (more…)

Read All About It: MSP Marketing Keywords are Being Auctioned OFF!

Monday, November 6th, 2017

MSP Marketing

Many MSPs don’t understand how MSP marketing works. The core concept is finding high-ranking keywords to target. The stark reality is that, in most major vertical markets, there are just a handful of these high-value keywords.

Once one of your IT competitors ranks first on these keywords, it will effectively close the door on your ability to generate leads from the web. Learn how MSP SEO Factory is auctioning off these coveted spots forever!

Does Losing the Top Keyword Position Spell Doom?

A skeptical IT provider may say that even if MSP SEO Factory does successfully auction off the top MSP marketing keywords, there are still plenty of other keywords and lower positions available. Well, the truth is that going after the lower ranking keywords is like trying to eat the crumbs from the floor after someone has eaten an amazing five-star meal. Those crumb keywords won’t generate sales leads to help grow your MSP business.

Of course, there are still the lower positions on these high traffic keywords left for the IT companies that lost out on the auction. However, if you survey just about any internet search, they will tell you that they usually stop their search and click on the first organic listing. This means that easily ninety percent of clicks go to the brilliant MSP that win our auction and claim the top keyword position.

How Can MSP SEO Factory Make Such a Bold Claim?

I agree in saying that MSP SEO Factory is going to auction off all the top positions on all IT high traffic keywords is a bold claim, especially when we have no hidden control over these positions just like all the IT companies and internet vendors targeting these high traffic keywords. However, we know what’s weak internet marketing strategy is and our plan is designed to overwhelm all comers. We deliver one thing nobody wants to do and that Google loves: original, well-written content that is constantly updating.

In the internet marketing competition, many have admitted to us that they cannot figure out how to scale original content writing on a massive scale. In fact, many of these friendly competitors have tried to partner with us over the last year. Meanwhile, our enemies spread lies about our unique system when it’s built on what Google loves as it is well-written, knowable, entertaining original content! However, our unique system allows ups to churn out thousands of original articles just like a factory does.

In addition, we have already taken over the top keyword positions in many markets in the United States and are in the process of closing the door on all the high-ranking keywords in Southern California!

 

The Bottom Line

If your MSP marketing is thinking about generating close leads from the internet, you must understand that there just are few high-traffic keywords available in IT marketing. The top position on these IT related keyword searches is the only thing that matters, low traffic keywords don’t matter. MSP SEO Factory brings a unique and powerful internet marketing strategy that stupefies our competitors and has allowed us to overtake many top keyword positions throughout the United States. When we auction off the rest of these, the door will be closed. Don’t be caught in the slide line or get deceived by our enemies, and downplay or disregard our historic auction— coming soon!

What’s More Important: Website Aesthetic or MSP Marketing Utility?

Wednesday, October 18th, 2017

msp marketingWhen it comes to MSPs marketing their website, you might think that the question about aesthetic or utility is old as this question: “which came first, the chicken or the egg?” Many IT companies are squarely in the website aesthetic camp because they have added extremely complicated software to their WordPress website.
In a perfect world, we could have website aesthetics and marketing utility, but is that an option or should IT companies make a difficult choice? (more…)

MSPs, Get Top Ranked in a Flash with our Marketing System!

Friday, October 13th, 2017

MSP MarketingWhen it comes to MSPs marketing online, most know that getting their website top ranked is like riding a slow boat to China. In fact, this knowledge is one of the major reason most IT companies are standing on the sidelines of the digital marketing game. For the patient Tech providers this makes it a little easier to garner all the sales leads since there much less competition.

However, wouldn’t it be great if this slow and painful process could be transformed so that MSPs could start getting leads in about three months instead of waiting around for six months or longer? Our new marketing system can accomplish this with lightening speed; but read more to learn how we discovered these techniques! (more…)

Don’t Allow a Guarantee to Lure You into a MSP Marketing Trap!

Monday, September 11th, 2017

MSP marketingIn the hilarious movie Tommy Boy, Tommy Callahan played by Chris Farley tries to sell his companies auto parts against a competitor that has a guarantee on the box. He first attempts to explain why his customers don’t need a guarantee were extremely funny and total failures. However, towards the end of the movie Tommy manages to pull of an amazing pitch and convinces a retailer to by his parts without a guarantee. Some MSP Marketing firms are also using the guarantee on the box to lure IT providers into a trap for their website. Can Tommy’s pitch help clear up the matter about whether MSP’s need a guarantee? (more…)

Jump-start Your MSP Marketing with Innovative Blog Posts

Thursday, August 31st, 2017

MSP MarketingRemember the days of banner ads and pop-ups? These outdated marketing tactics are dwindling away, while inbound content MSP marketing is taking over. Potential customers can’t get away fast enough when they see invasive advertising. So, how are you supposed to implement an effective marketing strategy for your MSP business? The answer is easier than you think.

Posting educational content on your blog is the most effective and economical marketing technique around. Not just an occasional post, but regularly updating your blog with relevant content will bring the audience to you.

Why is Blogging Effective as a Marketing Tool? (more…)

MSP Marketing Should Include a Well-Designed Elevator Pitch

Thursday, August 17th, 2017

MSP marketingWhat Is an Elevator Pitch and Why Do I Need One?

MSP marketing is a process that is essentially continuous. Even if you’re not specifically pitching products or services, anytime someone, who is an existing or potential client, observes your MSP in action, they’re having thoughts which could prompt them to purchase products or services you provide. If you’re troubleshooting for a client and find some aspect of operations where one of your services may help solve a problem, just by telling them about it, you’re essentially marketing your business.

An elevator pitch is a perfect way to describe specific and general services fast. It makes sense to have them available for differing aspects of your operations. Basically, a pitch only takes around 30 seconds to deliver. This is about all the time you really need to make a “sale.” The other time you spend with potential clients will be caught up in describing what you’ve learned as an IT professional, letting prospects know your opinions on certain technology roles and generally being an IT authority.

For those 30 seconds where you’re in “pitch” mode, however, you want something to draw clients in so that they’ve really made the purchase in their minds; they’re just ironing out details with you. Basically, you need to be able to pitch your business in the time it takes to ride an elevator; hence the term “elevator pitch.”

How Do Elevator Pitches Look?

MSP marketing should employ effective elevator pitches, not passable ones. To be effective, you want to design the pitch with several key elements. Your pitch should:

• Be quick
• Not sound complicated
• Have full confidence
• Condense information concisely
• Directly address client issues

When you’re swift, concisely addressing your client’s needs in a relevant way that is confidently and simply presented, it makes the client’s decision to work with you much easier. A basic example of an elevator pitch might be something like:

“Our MSP business can take your issue here, provide this particular service here, and make it so you don’t have to pay as much as you did before, but you’re able to be more secure and more competitive than your competition.”

Now, the above pitch is in reference to the client’s hypothetical need directly. You also want to have an elevator pitch which describes your services as a whole. Here’s an example:

“Well, the IT company I manage is always leveraging cutting-edge technology against cost-effective innovations. We specialize in (your specialty) and have helped businesses of many sizes reach (relevant client vertical). Basically, I do my best to save clients money. When they do good, I do good.”

Both pitches are relatively short. You may be able to get them out in less than 30 seconds. That’s fine— 30-second sales pitches are, by no means, some numerical gold standard in marketing. The idea is to give your clients and potential clients value and intrigue quickly.

About our Contributor

IT marketingJennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.

In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.

In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.

Using Blogs to Solidify Your MSP Marketing Strategy

Tuesday, August 15th, 2017

MSP MarketingYou’re Going to See More Leads

MSP marketing which incorporates properly designed blogs is going to generate more leads, pure and simple. Statistics indicate that companies that use blogging correctly are apt to generate 67% more leads than businesses that don’t. (more…)

Can MSPs Learn a Reverse Marketing trick from Ozark!

Friday, August 11th, 2017

Reverse SellingIn the Netflix series Ozark Marty, and investment broker, is halfheartedly trying to close a prospect. Of course, they aren’t that impressed so they say they’re going to keep looking around. Until Marty’s partner interrupts the meeting by asking if the prospects were told the firm wasn’t accepting new clients? However, when the smoke from Bruce’s magical close clears, the prospects have invested ten thousand dollars. Wouldn’t it be great if MSPs could learn this reverse marketing trick? (more…)


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