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Archive for the ‘MSP Marketing’ Category

Don’t Roll the MSP Marketing Dice with Pay-Per-Click!

Friday, April 21st, 2017

MSP MarketingMany business owners are tempted to sink a large percentage of their MSP marketing dollars in pay-per-click-campaigns. They hear the rags to riches stories of other IT providers who have struck gold with a robust pay-per-click strategy and they want these results for themselves. However, for every story of pay-per-click mega success, there are hundreds of other stories of businesses that have wasted valuable resources on a campaign that never panned out. (more…)

Is Your MSP Marketing Campaign Properly Implementing Technology to Effectively Encrypt Customers’ Data?

Friday, April 14th, 2017

MSP MarketingEmphasize Actionable Services

MSP marketing will have a directive geared at making every available service visible to potential clients. But there are going to be some services which clients are more interested in obtaining than others. As an example, backup and data recovery are services that all clients are going to need, and so look for as they go about sourcing an MSP. Naturally, they’ll tend to gravitate toward that which is most secure, effective, and all-encompassing. (more…)

Cancel Your Next Hardware Refresh by Doing an MSP Marketing Plan Swap!

Wednesday, April 12th, 2017

MSP marketingSoaring Through the Cloud

MSP marketing has been encouraging the cloud computing switch for some time, and there are many reasons for this. Benefits of cloud computing include:

• Operational cost reduction
• Developmental expansion
• Infrastructural cost reduction
• Organizational efficiency facilitation
• Greater ROI on tech
• Competitive advantage (more…)

Are You Using a ‘Canned’ MSP Marketing Presentation?

Tuesday, April 4th, 2017

MSP marketingHow do you sell your services when you do MSP marketing? Many MSPs and salespeople go into meetings completely unprepared. They know the material, so plan to shoot from the hip and alter their presentation based on the prospect and their needs and questions. While this can sometimes work, it can also be a recipe for disaster. Not preparing means you can forget important points, get off track, and easily lose control of the presentation. (more…)

Don’t Allow Self-Doubt to Destroy Your MSP Marketing Confidence!

Monday, March 20th, 2017

MSP marketingDon’t Be Your Own Worst Enemy

The continuously developing atmosphere of modern technology can represent an obstacle which may seem impossible, especially with MSP marketing. In a larger sense, there are few truly undefeatable obstacles; modern man has even split the atom, but what a long, difficult process that must have been. (more…)

We Are Leading the Way in State-of-the-Art MSP Marketing Innovation!

Monday, March 13th, 2017

MSP MarketingInnovate or Become Irrelevant

MSPs need to be innovative with their marketing strategy. If you haven’t looked into Moore’s Law, it’s a fascinating read. Basically, the rate tech doubles on itself is regular. There’s almost an established schedule to the unveiling of new innovations. These require the proper “edge” to be effective in their outreach. But, to retain that edge requires pushing the boundaries. (more…)

What Other Value-Adds Can You Bundle with MSPs to Drive Up Your Margins and Help Your Marketing Campaign?

Thursday, February 9th, 2017

Diminishing Vendors Through Consumable Automation

MSP marketingneeds to demonstrate value to potential clients. One of the best ways to do this is through showing tangible cost-savings. The more vendors involved in problem resolution, the more expensive this becomes for your end-user. Reasons include:

  • Time/Opportunity Cost
  • Maintaining More Relationships
  • Increased Complications Between Issue Identification and Resolution

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Can Adding Desktop as a Service (DaaS) Be Beneficial To Your MSP Marketing Plan?

Monday, February 6th, 2017

Anytime, Anywhere

MSP marketing is more effective with complete data coverage. Here’s one way to understand: consider a hologram. Did you know a complete holographic image can be reconstructed from only one portion of data? This is because holograms record light in an area which is not subject to the dimensional limitations of photography. Cloud-based DaaS technology is similar: this “upgrade” gives your business complete data access from multiple points. Imagine accessing all data regarding your MSP locations, as well as functional aspects of operations, from any internet-enabled device, anywhere. This is what DaaS does for your operations— it’s the difference between a 3-D hologram and a photo.

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MSPs Could Conduct Their Marketing on Multiple Devices and View Them Via a Single Management Tool

Saturday, February 4th, 2017

Categorization Unity

MSP marketingbenefits substantially from gathering information into one spot. Today, tablets, personal computers, smartphones, and end-user devices primarily collect such data. When all these sources feed into one “master” system, businesses save hours of research and thousands of dollars in misspent resources.

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Ranking #1 on Google is Like Having Your MSP Marketing Ship Come In!

Saturday, January 28th, 2017

MSP marketing, in terms of top ranking in Google searches, is an art that few MSPs have mastered or understand its importance. Having their websites ranked number one on Google rankings presents a puzzle that most are unable to unravel. They find themselves thinking of the huge benefits they’d acquire with images of Google searches with their name dazzling at the top of every list. However, ranking for every search term known in the industry is impossible, so it’s essential that you get over the thought as quickly as possible. Ranking on Google takes much more and there are a few things which you can come up with to improve your Google ranking. Most MSPs have employed different strategies to rank high on Google, but they’re still not getting the leads they want. The marketing game has evolved from what it was few years ago— ranking top of Google needed a blog and just a few keywords, which is simply not the case nowadays. You need a strategy that’ll include lots of work every month and consistent work through out to build your rankings. This comes with huge benefits. Most MSP companies have never tasted the massive success that comes with being #1 on high-volume keywords, hence they don’t understand why it should be top priority. Some of the benefits include:

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