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Have You Got Burned by Companies Promising Their MSP Blogs Will Work?

Archive for the ‘MSP Blogs’ Category

Have You Got Burned by Companies Promising Their MSP Blogs Will Work?

Monday, July 17th, 2017

TANSTAAFL: There Ain’t No Such Thing as A Free Lunch

If you want successful MSP blogs, remember TANSTAAFL. This acronym describes a very real principle: there’s nothing in life for free. Anything worth doing takes work. It’s the same with SEO, and an effective marketing strategy accounts for the principle. Time, discipline, strategy, implementation, augmentation, and professionalism will yield success— but you can’t throw in the towel too early. Here are five steps toward optimizing your SEO strategy for greatest effectiveness:

• Get Your Head Around What Makes Up Top Ten Blog Posts
• Know What The Proven On-Page Process For Blog Posts Is
• Ensure Blogs You Post Have Real, Usable Value For Readers
• AIDA (Awareness, Interest, Desire, Action) Can Draw Clients
• Make Blog Posts Include Inbound Links (Broken Link Strategy)

Top Ten Blog Post Anatomy

Many MSP blogs fail not because the SEO strategy involved is sub-par, but because there isn’t enough “follow-through”. Many MSPs quit running the marketing race halfway through. They could have won if they kept at it, but grew tired too early. There is no instant gratification, and that’s the biggest enemy of marketing: impatience. At its core, internet marketing takes time and is fundamentally concerned with original article layout. To get in the top ten, you have to create quality content with actionable links that have enough exposure to steadily grow. Figure out what readers want in their “prose”, as well as what they’re trying to fix. Start with something catchy–your headline should grab the mind. A good picture is essential followed by an excellent introduction, the points that make your case, a conclusion, feedback invitation, and related posts for either sharing or comments.

Know Proven On-Page Processes

You want organic results; users are going to ignore them otherwise. You want a page layout conducive to reading and sharing. Quality content and other aspects of the page must be strategically designed. You’ve even got to get as in-depth as HTML coding because Google algorithms parse this to find matching results. Do it right and you’ll drive traffic from sites like Google for you.

Usable Value

Blogs must have useful information for your clients. You can’t just have word-salad. You want strategies, practices, tips, and things worth reading, sharing, and putting to use in an individual’s life. Use yourself as a template–you understand your MSP’s advantages and how to make the best use of them. What secrets can you give that won’t undercut your business model? These will be useful.

AIDA

Your blogs need to make readers Aware of your services and Interested in them. This will facilitate Desire, followed by Action— AIDA strategy. Do it right and you’ll draw in clients through your content, and even make some conversions.
Inbound Links
So some web pages go defunct, but still have links from content riddled throughout the internet. Too many broken links are bad for a search engine. Look for competitors who had content before, and went by the wayside— ask to substitute your links for theirs. Inbound links done right are very effective.

About our Contributor

My name is Nate Keshmiri, Founder & Managing Partner of Advanced Networks. I’ve been actively involved in Information Technology for over twenty years. I have always had a passion for IT Support in LA as well as a fascination for what makes businesses of all types successful.
I’m a true native of Los Angeles. I grew up in Westchester, received my bachelor’s degree from UC Irvine and my graduate degree from USC. I’m proud to call LA y my home and there’s no place in the world I’d rather see businesses thrive than in my own backyard. It gives me great pleasure to provide IT Consulting to businesses in Los Angeles and Southern California, and to know that everyday I am playing a vital role in their growth & success.

When my partners and I started Advanced Networks in 2004, our vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision. We’ve invested in top-of-the-line IT Management Systems to provide our engineers with the necessary tools to achieve excellence, while giving our customers full transparency into their own networks. We’ve formed partnerships with top tier hardware and software vendors to offer tailored packages to any type of business. Our customer retention rate and annual growth has proven that our investments have paid off.

If I’ve learned anything in my many years within this industry, it’s that our IT support business in LA starts and ends with the happiness of our customers. I have taken this very seriously throughout my career and instill these principles in our staff every day.

As CEO of Advanced Networks, you have my personal commitment that we will do everything possible to make sure that all of your IT needs are met, and that your customer experience is a positive one.

Is There a Google University That Teaches How to Write Top Ranked MSP Blogs?

Monday, July 17th, 2017

MSP MarketingSearch Engines Are Prolific

MSP blogs don’t come with a manual. Unless you go with a professional agency, you’ve got to learn things the hard way through trial and error. Google actually doesn’t want you to know how to get top-ranked. You’ll find no classes which will help you write top content on Google University. If there were such classes, Google would have to change their algorithms. It would basically be like giving savvy marketers and MSP businesses a hack to search engines.

The vast majority of people use search engines–specifically Google–in order to accomplish online aims. As a matter of fact, some 92% of adults in the US will make use of search engine tech in order to expedite online usage. (more…)

Six Ways to Benefit from MSP Blogs

Monday, July 10th, 2017

MSP BlogsThe IT world is extremely competitive— managed service providers (MSPs) are always competing with one another, trying to provide the best IT services to clients. Fortunately, the use of MSP blogs can set your company apart and enable you to expand your customer base. Whether you are a new MSP or have been in business for years, the use of blogs can distinguish your company from the rest of the field. Here are six unique ways that you can benefit from blogging: (more…)

The Endless Benefits of MSP Blogs

Sunday, July 9th, 2017

MSP blogsThere is a popular misconception that blogging is merely a virtual diary or an activity performed by frequent travelers. The truth is that blogging is quite beneficial to businesses of all varieties. Every single business should blog on a regular basis, and that includes your MSP business. Here’s why MSP blogs are so important: (more…)

When Getting MSP Blogs Top Ranked in Different Markets, We All Breathe the Same Air!

Friday, June 9th, 2017

MSP BlogsDon’t Nuke Your Marketing Strategy!

MSP blogs can help expand client bases cost-effectively, but it does take a little time. Think of it as the difference between a microwave and a conventional oven. Microwaves use radiation to vibrate liquid molecules, producing heat. This gets things cooked much more expediently, but also disseminates radiation throughout your house and food. Basically, you’re radiating what you put in your body. Granted, there’s little definitive proof that microwaves aren’t healthy— or is there? Carcinogens becoming present in food definitely seem to be evidence of a negative trend. Meanwhile, if you just heat things up on a stove, you get the same hot meal but without the dangers. (more…)

Are You Making a Blind Decision on the Value of Original MSP Blogs?

Monday, June 5th, 2017

MSP blogsManaged service providers are always struggling to keep pace with the market. Competition in the industry is beyond fierce, with MSPs pulling out all of the stops to differentiate from one another and do all that they can to grow their client base. One of the ways that many MSPs try to stay one step ahead is with that of MSP blogs. The problem, though, is that few understand the value and difference between a quality original blog and one that is syndicated that they just decide to run on a series of sites. (more…)

Do You Have to Constantly Educate Your IT Marketing Provider About Your MSP Blogs’ Content?

Tuesday, May 16th, 2017

MSP blogsLow Prices Don’t Always Indicate A Deal

MSP blogs that are sourced with exceptional cheapness will reflect that lack of funding, pure and simple. The reason many MSPs fall for marketing solutions which offer sub-par solutions is because they’re trying to conserve resources. But you’re going to get what you pay for. The lower you go, the less quality will be available. What you want isn’t cheapness in the composition of blogs— what you want is insider industry knowledge. When you’re in the market for an advertising solution, the idea is to find a provider that really “gets” your industry, backward and forward. (more…)

Are You Having Trouble Forcing Keywords into MSP Blogs?

Friday, April 28th, 2017

MSP BlogsComing up with interesting and informative MSP blogs may not be as easy as it sounds. Not all keywords will fit into your title or sentences without sounding awkward. However, this doesn’t mean that some keywords are impossible to work with. Some of them may be long, making it even more difficult to come up with blog content without altering them. The way you incorporate your keyword into the title determines the kind of reception you’re likely to get from the target audience. Unnecessarily long titles tend to put readers off. Forcing a keyword into your blog worsens the situation.

Aside from considering the title of your blog content, here are other tips to remember: (more…)

MSP Blog Editors Don’t Like Run-Of-The-Mill Marketing Guest Blogs!

Wednesday, April 26th, 2017

MSP BlogsAs an MSP, you should understand how effective guest blogs are in building your company’s reputation. Therefore, you should always incorporate guest blogging in your MSP marketing strategy. It’s all about having your name on high-ranking sites— this is the primary reason guest blogging has so much power. You can’t reach the masses if your articles are posted on low-ranking sites. However, it’s not guaranteed that MSP blog editors will publish your article upon request. You may never get your articles published especially with run-of-the-mill content. Why would anyone want to publish uninteresting or mediocre blogs on a high-ranking site? (more…)

What’s the True Value of Syndicated MSP Blogs?

Thursday, April 20th, 2017

MSP BlogsLimited Value

It’s not that your MSP blogs will see no views whatsoever if you use syndicated options. The difficulty is that unless those syndicated blogs are “original” material, they aren’t going to be as effective as continuously created content.

Most IT companies will be using syndicated blogs that have been duplicated. This means when someone does a search for your organization, blogs on the same topic and used by other businesses will likewise appear in the search engine results pages, meaning the chances a client will click on your site decrease. Especially when MSPs are using such syndicated blogs solely, you’ll find that they don’t have near the effect a concerted content campaign using originally-sourced MSP blogs does.

Where syndicated blogs can have some value is through a marketing strategy that has been comprehensively designed beforehand. These keep the presence of an established organization in the mind’s eye of that public to whom such services are being marketed.

Original Content

The thing is, it’s nigh-impossible to find syndicated blogs that aren’t reused elsewhere. Even if you can plug in keywords pertaining to a specific company, the surrounding content remains the same. A client searching for your services may find the exact same blog in different locations, that aren’t sourced by the same business; then the game’s up.

Ultimately, you want to have blogs which are originally designed and feature regular new installments. If those blogs are created at an agency that has made it their bread-and-butter to design content specifically for tech clients, you’ve got an even more substantial edge. Furthermore, such agencies specialize in collection of pertinent statistics. This means they can identify that which is effective and focus on such activities against that which is ineffectual.

The Process

SEO marketeers who design blogs as the core of their professional service use established processes known to be effective. They’ll usually have an angle of approach that includes steps like:

• Brainstorming
• Content Creation
• Review
• SEO Optimization
• Publication
• Publicity
• Guest Blogging

Such blog creation looks like this: a given agency will put together a campaign with the client, then create content for that campaign, review it with the client, and optimize such writings so that they are most likely to be actionable in an SEO sense. Once SEO has been verified, the blogs are published and publicized. From there, you’ve got guest blogs. If you’re unfamiliar with it, a guest blog is posted on a website with an in-built audience. That audience reads and advances actionable blogs with useful content naturally.

An SEO organization that works with multiple clients collects a vast bevy of guest blogs where content can be published such that it has a real impact, and can truly help spread the word on a given company’s products or services. A syndicated blog can’t really do that, because guest blogs can see when a blog has been repeated, and are very unlikely to repeatedly publish the same content. That’s bad for their existing readership.

Finding Professional Content Suppliers

About the Contributor

MSP MarketingMike Bloomfield currently serves as President Geek at Tekie Geek, a company providing IT support to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT consulting in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other computer services Tekie Geek offers in Staten Island ranges from providing technical helpdesk support, data recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.

Mike started with computer repair in Staten Island at a very young age and hasn’t slowed down since. He has served in the computer services industry, in Staten Island, as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.


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