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Archive for the ‘MSP Blogs’ Category

What’s the True Value of Syndicated MSP Blogs?

Thursday, April 20th, 2017

MSP BlogsLimited Value

It’s not that your MSP blogs will see no views whatsoever if you use syndicated options. The difficulty is that unless those syndicated blogs are “original” material, they aren’t going to be as effective as continuously created content.

Most IT companies will be using syndicated blogs that have been duplicated. This means when someone does a search for your organization, blogs on the same topic and used by other businesses will likewise appear in the search engine results pages, meaning the chances a client will click on your site decrease. Especially when MSPs are using such syndicated blogs solely, you’ll find that they don’t have near the effect a concerted content campaign using originally-sourced MSP blogs does.

Where syndicated blogs can have some value is through a marketing strategy that has been comprehensively designed beforehand. These keep the presence of an established organization in the mind’s eye of that public to whom such services are being marketed.

Original Content

The thing is, it’s nigh-impossible to find syndicated blogs that aren’t reused elsewhere. Even if you can plug in keywords pertaining to a specific company, the surrounding content remains the same. A client searching for your services may find the exact same blog in different locations, that aren’t sourced by the same business; then the game’s up.

Ultimately, you want to have blogs which are originally designed and feature regular new installments. If those blogs are created at an agency that has made it their bread-and-butter to design content specifically for tech clients, you’ve got an even more substantial edge. Furthermore, such agencies specialize in collection of pertinent statistics. This means they can identify that which is effective and focus on such activities against that which is ineffectual.

The Process

SEO marketeers who design blogs as the core of their professional service use established processes known to be effective. They’ll usually have an angle of approach that includes steps like:

• Brainstorming
• Content Creation
• Review
• SEO Optimization
• Publication
• Publicity
• Guest Blogging

Such blog creation looks like this: a given agency will put together a campaign with the client, then create content for that campaign, review it with the client, and optimize such writings so that they are most likely to be actionable in an SEO sense. Once SEO has been verified, the blogs are published and publicized. From there, you’ve got guest blogs. If you’re unfamiliar with it, a guest blog is posted on a website with an in-built audience. That audience reads and advances actionable blogs with useful content naturally.

An SEO organization that works with multiple clients collects a vast bevy of guest blogs where content can be published such that it has a real impact, and can truly help spread the word on a given company’s products or services. A syndicated blog can’t really do that, because guest blogs can see when a blog has been repeated, and are very unlikely to repeatedly publish the same content. That’s bad for their existing readership.

Finding Professional Content Suppliers

MSP blogs through MSP SEO Factory uses a process of content creation and distribution that has been vetted over many years, and includes guest blogs with large in-built audiences. We can help you increase your scope and influence substantively. Contact us for SEO marketing solutions you can rely on.

Here’s a List of MSP Blogs We Recommend for 2017!

Tuesday, April 18th, 2017

MSP BlogsOne of the best ways to keep up with the latest news on the managed services industry is to read MSP blogs by thought leaders. It can even give your ideas on crafting your own blog. Here’s a list of carefully screened blogs that can help expand your business technology and marketing knowledge in 2017: (more…)

Are You Expecting Works of Art from Your MSP Blogs?

Wednesday, March 22nd, 2017

MSP BlogsWhat’s your perspective of MSP blogs? It’s understandable that whenever you seek the services of an expert, you expect only the best quality. However, high expectations can also lead to huge disappointments. A wise proverb says, “A beautiful thing is never perfect.” Before you discredit the work of another person, ask yourself whether you set the right standard and how much you will lose by dismissing them. (more…)

The Power of Guest MSP Blogs Is Like Piggy Backing on Someone’s Good Credit!

Thursday, March 16th, 2017

MSP blogsYou should think of guest blogging as finding your way up the hierarchy with the help of someone who already made it to the top. If you have a new website, getting enough visitors can be quite difficult. If your business depends extensively on online marketing, poor website ranking could be suicidal. MSP blogs piggyback on other sites with higher rankings to get effective exposure. This is a reliable way of getting your name out there and, also, growing your viewership on the Internet. (more…)

Are You Writing MSP Blogs That Interest End Users?

Tuesday, March 7th, 2017

MSP BlogsAppropriate Times for Specifics and Generalities

MSP blogs need to understand the audience they’re seeking. There’s a time and place for everything. There’s a time:

• To be specific about technology to a new client.
• To communicate in generalities.

Usually, when acquiring a client, you want to be general so they can get an idea of the advantage which your MSP brings to the table. When you’ve secured the client, then it’s time to go into specifics. Blogs written for your MSP should be designed for acquiring more clients, not elucidating them on that which they’ve already purchased. Granted, you should have white papers and the like pertaining to the particular specs which silhouette your MSP’s provisions, but that’s not the way you’re going to reach clients. (more…)

You Must Implement Original MSP Blogs on Your Website!

Thursday, February 16th, 2017

MSP BlogsThe Importance of Blogging

MSP blogs can be integral in marketing, but understanding why requires some study. “Blog” is derived from “weblog,” and is quickly replacing conventional magazines. Certainly, you’ll see many magazines in most convenience stores, but when is the last time you bought one? Usually, if you still have magazines of preference, they’re going to be types which have a specific quality to them, like Popular Mechanics or Popular Science. Magazines with a steady, loyal readership are more likely to remain relevant. If there isn’t such readership involved, it’s difficult to get one started. (more…)

Most Managed Services Marketing Providers Live in Wonderland with SEO Marketing!

Thursday, January 26th, 2017

It’s amazing how many websites miss the point of how managed services marketing works. If they did understand it, these sites wouldn’t commit the worst SEO mistakes possible, such as publishing an invalid email address or a syndicated blog. Here are ways that professional digital marketers can help your company gain a competitive edge.

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Whoever Produces More MSP Blogs Will Win the SEO Cold War!

Monday, January 9th, 2017

As an MSP, you likely know that blogs are a crucial part of your SEO and ranking arsenal. However, there is a new strategic player in the game of internet marketing that has upped the ante. Now, more internet content is being produced than anyone could ever imagine. As a result, a sort of “Cold War” effect is being created. This arms race is one that is yours for the taking. The key is to create more, quality MSP blogs than the competition.

Answering the Million Dollar Question

As an MSP, you may wonder why the success of your marketing efforts lies on the blogs you produce. While this may be a bit of an overstatement, it is one that is based on truth. Websites and marketers that are producing more, quality blogs than everyone else, are going to rank well, making it easier for searchers to find them.

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Writing Skills Don’t Always Translate Into Original MSP Blogs!

Sunday, December 11th, 2016

MSP BlogsThe Proper Balance

MSP blogs require a balance of writing experience and technical acumen. It’s not enough to be a “good writer”, and it’s not enough to have technical proficiency in the subject matter that’s being written. Most of us have read some technical something-or-other that completely flew over our heads. The writer understood the subject matter, but he didn’t understand how to communicate. This is the dynamic most individuals writing in a technical field are going to produce. Describing the inner-workings of a computer’s Central Processing Unit (CPU) will necessarily require terminology that is not within the vocabulary of the average reader. But the hardware engineer writing the article can’t communicate without using that specific vocabulary. (more…)

Some MSP Ideas You Shouldn’t Write Blogs About!

Wednesday, October 26th, 2016

 

MSP Blogs

When you run a business and own a website, creating high-quality, valuable, and engaging MSP blogs comes with the territory. However, there are some ideas that don’t need to appear on your blog.

When you first begin blogging, there is a good chance you are stoked and fired up to go. You choose topics that seem interesting and write your heart out, absolutely certain you’re writing pure gold. Unfortunately, if you happen to pick one of these “no-go” topics, you may find quite the opposite is true. Not only are people not responding or visiting, but they may also actually have negative feelings toward your blog, and as a result, your business. (more…)


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