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Archive for the ‘MSP Blogs’ Category

When Getting MSP Blogs Top Ranked in Different Markets, We All Breathe the Same Air!

Friday, June 9th, 2017

MSP BlogsDon’t Nuke Your Marketing Strategy!

MSP blogs can help expand client bases cost-effectively, but it does take a little time. Think of it as the difference between a microwave and a conventional oven. Microwaves use radiation to vibrate liquid molecules, producing heat. This gets things cooked much more expediently, but also disseminates radiation throughout your house and food. Basically, you’re radiating what you put in your body. Granted, there’s little definitive proof that microwaves aren’t healthy— or is there? Carcinogens becoming present in food definitely seem to be evidence of a negative trend. Meanwhile, if you just heat things up on a stove, you get the same hot meal but without the dangers. (more…)

Are You Making a Blind Decision on the Value of Original MSP Blogs?

Monday, June 5th, 2017

MSP blogsManaged service providers are always struggling to keep pace with the market. Competition in the industry is beyond fierce, with MSPs pulling out all of the stops to differentiate from one another and do all that they can to grow their client base. One of the ways that many MSPs try to stay one step ahead is with that of MSP blogs. The problem, though, is that few understand the value and difference between a quality original blog and one that is syndicated that they just decide to run on a series of sites. (more…)

Do You Have to Constantly Educate Your IT Marketing Provider About Your MSP Blogs’ Content?

Tuesday, May 16th, 2017

MSP blogsLow Prices Don’t Always Indicate A Deal

MSP blogs that are sourced with exceptional cheapness will reflect that lack of funding, pure and simple. The reason many MSPs fall for marketing solutions which offer sub-par solutions is because they’re trying to conserve resources. But you’re going to get what you pay for. The lower you go, the less quality will be available. What you want isn’t cheapness in the composition of blogs— what you want is insider industry knowledge. When you’re in the market for an advertising solution, the idea is to find a provider that really “gets” your industry, backward and forward. (more…)

Are You Having Trouble Forcing Keywords into MSP Blogs?

Friday, April 28th, 2017

MSP BlogsComing up with interesting and informative MSP blogs may not be as easy as it sounds. Not all keywords will fit into your title or sentences without sounding awkward. However, this doesn’t mean that some keywords are impossible to work with. Some of them may be long, making it even more difficult to come up with blog content without altering them. The way you incorporate your keyword into the title determines the kind of reception you’re likely to get from the target audience. Unnecessarily long titles tend to put readers off. Forcing a keyword into your blog worsens the situation.

Aside from considering the title of your blog content, here are other tips to remember: (more…)

MSP Blog Editors Don’t Like Run-Of-The-Mill Marketing Guest Blogs!

Wednesday, April 26th, 2017

MSP BlogsAs an MSP, you should understand how effective guest blogs are in building your company’s reputation. Therefore, you should always incorporate guest blogging in your MSP marketing strategy. It’s all about having your name on high-ranking sites— this is the primary reason guest blogging has so much power. You can’t reach the masses if your articles are posted on low-ranking sites. However, it’s not guaranteed that MSP blog editors will publish your article upon request. You may never get your articles published especially with run-of-the-mill content. Why would anyone want to publish uninteresting or mediocre blogs on a high-ranking site? (more…)

What’s the True Value of Syndicated MSP Blogs?

Thursday, April 20th, 2017

MSP BlogsLimited Value

It’s not that your MSP blogs will see no views whatsoever if you use syndicated options. The difficulty is that unless those syndicated blogs are “original” material, they aren’t going to be as effective as continuously created content.

Most IT companies will be using syndicated blogs that have been duplicated. This means when someone does a search for your organization, blogs on the same topic and used by other businesses will likewise appear in the search engine results pages, meaning the chances a client will click on your site decrease. Especially when MSPs are using such syndicated blogs solely, you’ll find that they don’t have near the effect a concerted content campaign using originally-sourced MSP blogs does.

Where syndicated blogs can have some value is through a marketing strategy that has been comprehensively designed beforehand. These keep the presence of an established organization in the mind’s eye of that public to whom such services are being marketed.

Original Content

The thing is, it’s nigh-impossible to find syndicated blogs that aren’t reused elsewhere. Even if you can plug in keywords pertaining to a specific company, the surrounding content remains the same. A client searching for your services may find the exact same blog in different locations, that aren’t sourced by the same business; then the game’s up.

Ultimately, you want to have blogs which are originally designed and feature regular new installments. If those blogs are created at an agency that has made it their bread-and-butter to design content specifically for tech clients, you’ve got an even more substantial edge. Furthermore, such agencies specialize in collection of pertinent statistics. This means they can identify that which is effective and focus on such activities against that which is ineffectual.

The Process

SEO marketeers who design blogs as the core of their professional service use established processes known to be effective. They’ll usually have an angle of approach that includes steps like:

• Brainstorming
• Content Creation
• Review
• SEO Optimization
• Publication
• Publicity
• Guest Blogging

Such blog creation looks like this: a given agency will put together a campaign with the client, then create content for that campaign, review it with the client, and optimize such writings so that they are most likely to be actionable in an SEO sense. Once SEO has been verified, the blogs are published and publicized. From there, you’ve got guest blogs. If you’re unfamiliar with it, a guest blog is posted on a website with an in-built audience. That audience reads and advances actionable blogs with useful content naturally.

An SEO organization that works with multiple clients collects a vast bevy of guest blogs where content can be published such that it has a real impact, and can truly help spread the word on a given company’s products or services. A syndicated blog can’t really do that, because guest blogs can see when a blog has been repeated, and are very unlikely to repeatedly publish the same content. That’s bad for their existing readership.

Finding Professional Content Suppliers

About the Contributor

MSP MarketingMike Bloomfield currently serves as President Geek at Tekie Geek, a company providing IT support to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT consulting in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other computer services Tekie Geek offers in Staten Island ranges from providing technical helpdesk support, data recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.

Mike started with computer repair in Staten Island at a very young age and hasn’t slowed down since. He has served in the computer services industry, in Staten Island, as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.

Here’s a List of MSP Blogs We Recommend for 2017!

Tuesday, April 18th, 2017

MSP BlogsOne of the best ways to keep up with the latest news on the managed services industry is to read MSP blogs by thought leaders. It can even give your ideas on crafting your own blog. Here’s a list of carefully screened blogs that can help expand your business technology and marketing knowledge in 2017: (more…)

Are You Expecting Works of Art from Your MSP Blogs?

Wednesday, March 22nd, 2017

MSP BlogsWhat’s your perspective of MSP blogs? It’s understandable that whenever you seek the services of an expert, you expect only the best quality. However, high expectations can also lead to huge disappointments. A wise proverb says, “A beautiful thing is never perfect.” Before you discredit the work of another person, ask yourself whether you set the right standard and how much you will lose by dismissing them. (more…)

The Power of Guest MSP Blogs Is Like Piggy Backing on Someone’s Good Credit!

Thursday, March 16th, 2017

MSP blogsYou should think of guest blogging as finding your way up the hierarchy with the help of someone who already made it to the top. If you have a new website, getting enough visitors can be quite difficult. If your business depends extensively on online marketing, poor website ranking could be suicidal. MSP blogs piggyback on other sites with higher rankings to get effective exposure. This is a reliable way of getting your name out there and, also, growing your viewership on the Internet. (more…)

Are You Writing MSP Blogs That Interest End Users?

Tuesday, March 7th, 2017

MSP BlogsAppropriate Times for Specifics and Generalities

MSP blogs need to understand the audience they’re seeking. There’s a time and place for everything. There’s a time:

• To be specific about technology to a new client.
• To communicate in generalities.

Usually, when acquiring a client, you want to be general so they can get an idea of the advantage which your MSP brings to the table. When you’ve secured the client, then it’s time to go into specifics. Blogs written for your MSP should be designed for acquiring more clients, not elucidating them on that which they’ve already purchased. Granted, you should have white papers and the like pertaining to the particular specs which silhouette your MSP’s provisions, but that’s not the way you’re going to reach clients. (more…)

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