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5 Signs Your IT Marketing Strategy Needs a Reboot

Archive for the ‘marketing IT services’ Category

5 Signs Your IT Marketing Strategy Needs a Reboot

Wednesday, June 6th, 2018

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

  • Negative Analytics
  • Poor SEO
  • Scant Feedback
  • Reduced Sales
  • Silent Social Media

Negative Analytics

An IT marketing campaign that isn’t producing the kind of analytical breakthroughs you need should be addressed. It may make sense to find a provider of SEO solutions which specializes in MSP content creation or optimization. Thankfully, there are quite a few different statistical markers here. The key is to consider trends. Day by day, you’ll have many fluctuations. But what do numbers look like over a week, a month, six months, a year? You should see an upward trend that is getting steeper, not tapering off.

Poor SEO

If Search Engine Optimization (SEO) isn’t up to muster, you’re not going to have the visibility. This is a surefire sign a reboot, re-evaluation, or optimization session is necessary for your current marketing campaign. Again, working with an SEO agency, specializing in MSPs, can be ideal.

Scant Feedback

A good marketing campaign with actionable, valuable, easily-shared content will have a lot of feedback. If you’re seeing a drop-off, you may need to spruce up your content.

Reduced Sales

Like in terms of analytics for content that is read by prospects, you want to look at statistical trends in sales to determine if there is a declination going on. If there is, a marketing fix could correct the negative trend.

Silent Social Media

Like with feedback, good online SEO marketing generates visible social media buzz. If you’re not seeing any, it’s time to retool something.

More Effective Online Content

Your IT marketing campaign should be facilitating an upward trend that increases on itself as your business becomes more relevant, successful, visible, and recognizable. If your content isn’t, you should look into optimization, either internally or through an agency.

You Can’t Write IT Services Thought Leadership Marketing Content Unless You’re a Thought Leader!

Saturday, January 21st, 2017

Borrowed Personalities

IT services marketingthat’s successful will have a component of originality to it that actually draws people in. This is something much easier said than done. You’ve heard the term “thought leader,” right? How about “trendsetter?” They’re not the same thing, but there are many similarities. A thought leader comes up with original ideas that pertain to their particular field of study, while a trendsetter may set trends anywhere. Both represent a statistical minority of the population.

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Great Marketing IT Services Teasers Gets Clicks!

Monday, October 10th, 2016

Marketing IT ServicesAs an information technology service provider, one of the hardest things can be just getting noticed by potential customers. You could have the very best services that you offer in the space, beating out all of your competition, but if potential customers are not able to find your company or even know you exist, what good is that? This is where awareness comes into play and where marketing IT services are so very important. You need to know how to market the services that you provide just as well as you know how to execute those actual services, and one way to do this is with teasers. (more…)

Why Focus on LinkedIn for Marketing IT Services?

Tuesday, October 4th, 2016

Marketing IT ServicesLinkedIn is the most powerful way for marketing IT services to collect leads since it’s designed to be a business-oriented network. It’s a convenient resource for focusing on a target market, especially for B2B relationships. It’s also an effective platform for experts to establish themselves as thought leaders. Here are more details on how LinkedIn can help MSPs market IT services. (more…)

What Are the Three Most Important Factors for Marketing IT Services Success?

Wednesday, February 17th, 2016

fingerprintWe know that in the restaurant business, the three most important factors in opening a restaurant are location, location, and location. In the Internet marketing game, the most important factors for marketing IT services are original content, original content, and original content! In fact, articles and blog posts should be just as unique as one’s own fingerprint for three important reasons: good ranking by the search engines, to get a good number of readers and above all convert sales leads. An expansion of these important factors is needed to shed more light on the matter. (more…)

Make Sure to Write Enough Content When Marketing Your IT Services over the Internet

Tuesday, July 21st, 2015

contentWhen you first start marketing your IT services on your website, it can be difficult getting potential leads to view your page. SEO, or Search Engine Optimization, is a common and highly recommended process for improving the visibility of your site through your content, and it is very likely that your competitors market their services online using that method. It entails using specific keywords a number of times in an article to, in a sense, garner favor from search engines. This is a popular strategy, not to mention extremely effective, but it’s only half the secret; if you wrote SEO content for your website to begin with, and stopped entirely afterward, there is more you can do. The other half of the secret is that the more your business posts, the more views your site will get. (more…)


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