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Archive for the ‘marketing for IT’ Category

Are You Using Apex Predator Marketing for IT?

Friday, July 14th, 2017

Marketing for ITBe a Leader, Not a Follower

Your marketing plan for IT needs to be of the trendsetting variety, not the trend following variety. It doesn’t matter how strong a given trend seems to be, it will fall by the wayside. If you jump on the bandwagon, you’re already behind the times. A good portion of the population has already grown savvy to the trend and won’t respond to it as they would to something entirely unique. The solution is to be the one who sets trends, not the one who follows. Or, at the very least, one who uses the trends in aggregate for a new and improved aim. In a phrase, you want to be an apex predator. (more…)

Can You Indelibly Brand Your ‘Marketing for IT’ Message in the Community?

Wednesday, June 7th, 2017

Style and Substance

marketing for ITWhen it comes to marketing for IT, there’s style-based marketing, substance-based marketing, and a synthesis of the two. As you may have guessed, in most markets, the synthesis of style and substance is that which yields the greatest success. When you’re branding, advertising, and otherwise getting your name out there, try to find ways of incorporating something meaningful bridging your services and the target market. Do it in a way that has enough market understanding to establish that which is most efficacious when trends are brought into the equation. (more…)

‘Marketing for IT’ Advice: When Negotiating IT Agreements, Sacrifice Some Provisions!

Friday, June 2nd, 2017

Haggle Tips: Built-In Wiggle Room

marketing for ITMarketing for IT should incorporate a price that clients see, but it shouldn’t be the price you intend to sell service at. You want a competitive price, but you want a price that’s higher than your ultimate intention. Here’s the deal: you’re going to have certain standardized services which are worth promoting publicly. But other prices will be on a per-client basis, because the extent of services differs per customer. (more…)

Are You Sponsoring ‘Marketing for IT’ Events in Vertical Markets?

Friday, March 17th, 2017

SponsMarketing for IToring marketing for IT events in specific verticals can bring valuable exposure to your company. You’ll be able to improve market share by increasing visibility. It also gives you a chance to meet decision makers and it shows that you support your industry by sponsoring events. Here are some reasons to pursue vertical marketing: (more…)

The First Step in Hiring Super ‘Marketing for IT’ Stars Is by Verifying Their Reading List!

Thursday, March 9th, 2017

Marketing for ITHave you ever asked about a candidate’s reading list when hiring a marketing for IT position? This may, at first, seem like a silly idea. After all, you’re not hiring a book reviewer, you’re hiring a salesperson. However, a superstar salesperson is one who is educated about the industry, about sales techniques, and about what motivates people. This all comes from reading a wide variety of books. When you hire a well-read marketer, you not only bring on a new salesperson, but you also add to your team a strategic partner who can provide enormous value to your clients and prospects. (more…)

Is Your Personal Data Really Secured? If an MSP Offers a Solution to Total Data Security in Their Marketing Strategy, They’re Golden!

Saturday, February 11th, 2017

Don’t Let Confusion Dispel Your Profit

MSP marketingmust communicate security in cloud solutions in order to help MSPs capitalize on a $1 trillion dollar-market (through direct and indirect spending) over the next five years.

There are factors confusing buyers; security chief among them. In 2016, there were a record number of security breaches. Estimates have 2017 putting that record out the window. But many of these breaches have less to do with cloud transition, and more to do with bush-league security.

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Why Is It So Difficult to Hire Marketing People for IT Sales?

Thursday, February 2nd, 2017

If you’ve had little success finding marketing superstars for your IT sales, you’re not alone. Pinpointing marketing gurus to sell IT services often feels like mission impossible. Though plenty of salesmen are looking for work, few have what it takes to successfully sell IT services. Marketing for IT is challenging as this field is highly technical. Sales professionals have people skills rather than technical skills, making it quite difficult to communicate the merits of specific IT services.

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Are You Waiting for Marketing for IT Referrals to Make the First Move?

Tuesday, January 24th, 2017

The Role of Referrals in MSP Business Marketing

One of the reasons marketing for ITis so lacking has to do with how any MSPs go about deriving new clients. There are quite a few of them who follow the referral route. They get a good client, said client recommends them to someone else, and the domino effect happens. This is certainly effective to an extent, but it’s not a likely way of increasing your clientele such that your business can grow and expand. It’s more of a measure that’ll keep you treading water. And through treading water, you gain muscles and keep from drowning. But eventually, you’re going to lose energy, you’ll sink, and then the sharks get you.

Instead of running in place or treading water as you wait for referrals to come, why not be proactive about it? Why not create a means of encouraging clients to offer referrals? You can even get referrals built-in to some of your online marketing techniques. There are quite a few different ways to go about this, but one of the most integral features of such a pursuit has to do with finding an online content marketing agency that understands which methods are going to be the most effective, and which are ultimately a waste of time.

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Take the Blue ‘Marketing for IT’ Pill and Wake up From Syndication Slavery!

Friday, January 20th, 2017

There are only a few paths that you can take as a business owner when it comes to marketing for IT.  You can either take the pill that keeps you in the land of syndication, or you can take the pill that opens you up to content that can blow the roof off of what you thought was possible for your company.

The best marketing professionals in the information technology space know and understand how important original content truly is.  The fact is that when you have original content pushing your products and services, you’re going to end up with more eyeballs on your website.  It’s all about doing with your content exactly what you try to do with your product or service— and that adds value to the customer.

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Don’t Use up All You’re ‘Marketing for IT’ Arsenal in One Battle!

Thursday, January 12th, 2017

If you’re “in the trenches” trying to outdo the competition when it comes to marketing for IT, it’s easy to have someone sneak up on you out of the blue. While it’s easy to focus on the obvious competition, what about the dark horse competitor? They have a tendency to sneak up from behind, and due to your full focus being on the other business, they may wind up “taking you out.”

Unfortunately, by the time you pay attention to this unexpected contender, you’ve run out of marketing ammunition to fight them and the other guy you were trying to beat, to begin with. As a result, you may fall to both their efforts, leaving you struggling to gain new customers and even to hold on to the ones you have.

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