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3 Common IT Marketing Mistakes and How to Avoid Them

Archive for the ‘marketing for IT’ Category

3 Common IT Marketing Mistakes and How to Avoid Them

Friday, June 8th, 2018

You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them:

1. Not Using Social Media

Does your IT company have a social media presence? Social media provides an excellent opportunity for your IT business to reach out to new customers and build upon existing relationships. However, many IT providers are not on social media platforms, which significantly limits the effectiveness of a digital marketing strategy. A social media presence will not only build your brand but is a free form of advertising that can help you reach a broad audience.

2. Overlooking Email Marketing

Another common IT marketing mistake is ignoring the advantages of email marketing. Email marketing is a fantastic way to reach out to potential clients and provide valuable information about your IT services. You can also send monthly newsletters to existing clients while also providing them with the latest news in the IT world, as this can help you build relationships. The use of email is a vital tool in the business world and it is essential to any digital marketing campaign.

3. Failure to Measure Results

One of the primary keys to success for any digital marketing campaign is the ability to measure results. However, many IT providers fail to track results, which can significantly limit the effectiveness of a marketing strategy. Without measurable results, it is impossible to understand if you are reaching new clients or if you need to change your strategy.

An effective IT marketing campaign can help you expand your business and reach new levels of success. The utilization of social media, email marketing, and tracking your advertising results can help your IT business grow and gain a significant edge over your competitors.

5 Signs Your IT Marketing Strategy Needs a Reboot

Wednesday, June 6th, 2018

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

  • Negative Analytics
  • Poor SEO
  • Scant Feedback
  • Reduced Sales
  • Silent Social Media

Negative Analytics

An IT marketing campaign that isn’t producing the kind of analytical breakthroughs you need should be addressed. It may make sense to find a provider of SEO solutions which specializes in MSP content creation or optimization. Thankfully, there are quite a few different statistical markers here. The key is to consider trends. Day by day, you’ll have many fluctuations. But what do numbers look like over a week, a month, six months, a year? You should see an upward trend that is getting steeper, not tapering off.

Poor SEO

If Search Engine Optimization (SEO) isn’t up to muster, you’re not going to have the visibility. This is a surefire sign a reboot, re-evaluation, or optimization session is necessary for your current marketing campaign. Again, working with an SEO agency, specializing in MSPs, can be ideal.

Scant Feedback

A good marketing campaign with actionable, valuable, easily-shared content will have a lot of feedback. If you’re seeing a drop-off, you may need to spruce up your content.

Reduced Sales

Like in terms of analytics for content that is read by prospects, you want to look at statistical trends in sales to determine if there is a declination going on. If there is, a marketing fix could correct the negative trend.

Silent Social Media

Like with feedback, good online SEO marketing generates visible social media buzz. If you’re not seeing any, it’s time to retool something.

More Effective Online Content

Your IT marketing campaign should be facilitating an upward trend that increases on itself as your business becomes more relevant, successful, visible, and recognizable. If your content isn’t, you should look into optimization, either internally or through an agency.

Are You Using Apex Predator Marketing for IT?

Friday, July 14th, 2017

Marketing for ITBe a Leader, Not a Follower

Your marketing plan for IT needs to be of the trendsetting variety, not the trend following variety. It doesn’t matter how strong a given trend seems to be, it will fall by the wayside. If you jump on the bandwagon, you’re already behind the times. A good portion of the population has already grown savvy to the trend and won’t respond to it as they would to something entirely unique. The solution is to be the one who sets trends, not the one who follows. Or, at the very least, one who uses the trends in aggregate for a new and improved aim. In a phrase, you want to be an apex predator. (more…)

Can You Indelibly Brand Your ‘Marketing for IT’ Message in the Community?

Wednesday, June 7th, 2017

Style and Substance

marketing for ITWhen it comes to marketing for IT, there’s style-based marketing, substance-based marketing, and a synthesis of the two. As you may have guessed, in most markets, the synthesis of style and substance is that which yields the greatest success. When you’re branding, advertising, and otherwise getting your name out there, try to find ways of incorporating something meaningful bridging your services and the target market. Do it in a way that has enough market understanding to establish that which is most efficacious when trends are brought into the equation. (more…)

‘Marketing for IT’ Advice: When Negotiating IT Agreements, Sacrifice Some Provisions!

Friday, June 2nd, 2017

Haggle Tips: Built-In Wiggle Room

marketing for ITMarketing for IT should incorporate a price that clients see, but it shouldn’t be the price you intend to sell service at. You want a competitive price, but you want a price that’s higher than your ultimate intention. Here’s the deal: you’re going to have certain standardized services which are worth promoting publicly. But other prices will be on a per-client basis, because the extent of services differs per customer. (more…)

Are You Sponsoring ‘Marketing for IT’ Events in Vertical Markets?

Friday, March 17th, 2017

SponsMarketing for IToring marketing for IT events in specific verticals can bring valuable exposure to your company. You’ll be able to improve market share by increasing visibility. It also gives you a chance to meet decision makers and it shows that you support your industry by sponsoring events. Here are some reasons to pursue vertical marketing: (more…)

The First Step in Hiring Super ‘Marketing for IT’ Stars Is by Verifying Their Reading List!

Thursday, March 9th, 2017

Marketing for ITHave you ever asked about a candidate’s reading list when hiring a marketing for IT position? This may, at first, seem like a silly idea. After all, you’re not hiring a book reviewer, you’re hiring a salesperson. However, a superstar salesperson is one who is educated about the industry, about sales techniques, and about what motivates people. This all comes from reading a wide variety of books. When you hire a well-read marketer, you not only bring on a new salesperson, but you also add to your team a strategic partner who can provide enormous value to your clients and prospects. (more…)

Is Your Personal Data Really Secured? If an MSP Offers a Solution to Total Data Security in Their Marketing Strategy, They’re Golden!

Saturday, February 11th, 2017

Don’t Let Confusion Dispel Your Profit

MSP marketingmust communicate security in cloud solutions in order to help MSPs capitalize on a $1 trillion dollar-market (through direct and indirect spending) over the next five years.

There are factors confusing buyers; security chief among them. In 2016, there were a record number of security breaches. Estimates have 2017 putting that record out the window. But many of these breaches have less to do with cloud transition, and more to do with bush-league security.

(more…)

Why Is It So Difficult to Hire Marketing People for IT Sales?

Thursday, February 2nd, 2017

If you’ve had little success finding marketing superstars for your IT sales, you’re not alone. Pinpointing marketing gurus to sell IT services often feels like mission impossible. Though plenty of salesmen are looking for work, few have what it takes to successfully sell IT services. Marketing for IT is challenging as this field is highly technical. Sales professionals have people skills rather than technical skills, making it quite difficult to communicate the merits of specific IT services.

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Are You Waiting for Marketing for IT Referrals to Make the First Move?

Tuesday, January 24th, 2017

The Role of Referrals in MSP Business Marketing

One of the reasons marketing for ITis so lacking has to do with how any MSPs go about deriving new clients. There are quite a few of them who follow the referral route. They get a good client, said client recommends them to someone else, and the domino effect happens. This is certainly effective to an extent, but it’s not a likely way of increasing your clientele such that your business can grow and expand. It’s more of a measure that’ll keep you treading water. And through treading water, you gain muscles and keep from drowning. But eventually, you’re going to lose energy, you’ll sink, and then the sharks get you.

Instead of running in place or treading water as you wait for referrals to come, why not be proactive about it? Why not create a means of encouraging clients to offer referrals? You can even get referrals built-in to some of your online marketing techniques. There are quite a few different ways to go about this, but one of the most integral features of such a pursuit has to do with finding an online content marketing agency that understands which methods are going to be the most effective, and which are ultimately a waste of time.

(more…)


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