Sponsoring marketing for IT events in specific verticals can bring valuable exposure to your company. You’ll be able to improve market share by increasing visibility. It also gives you a chance to meet decision makers and it shows that you support your industry by sponsoring events. Here are some reasons to pursue vertical marketing: (more…)
Archive for the ‘marketing for IT’ Category
Have you ever asked about a candidate’s reading list when hiring a marketing for IT position? This may, at first, seem like a silly idea. After all, you’re not hiring a book reviewer, you’re hiring a salesperson. However, a superstar salesperson is one who is educated about the industry, about sales techniques, and about what motivates people. This all comes from reading a wide variety of books. When you hire a well-read marketer, you not only bring on a new salesperson, but you also add to your team a strategic partner who can provide enormous value to your clients and prospects. (more…)
Is Your Personal Data Really Secured? If an MSP Offers a Solution to Total Data Security in Their Marketing Strategy, They’re Golden!Saturday, February 11th, 2017
Don’t Let Confusion Dispel Your Profit
MSP marketing must communicate security in cloud solutions in order to help MSPs capitalize on a $1 trillion dollar-market (through direct and indirect spending) over the next five years.
There are factors confusing buyers; security chief among them. In 2016, there were a record number of security breaches. Estimates have 2017 putting that record out the window. But many of these breaches have less to do with cloud transition, and more to do with bush-league security.
If you’ve had little success finding marketing superstars for your IT sales, you’re not alone. Pinpointing marketing gurus to sell IT services often feels like mission impossible. Though plenty of salesmen are looking for work, few have what it takes to successfully sell IT services. Marketing for IT is challenging as this field is highly technical. Sales professionals have people skills rather than technical skills, making it quite difficult to communicate the merits of specific IT services.
The Role of Referrals in MSP Business Marketing
One of the reasons marketing for IT is so lacking has to do with how any MSPs go about deriving new clients. There are quite a few of them who follow the referral route. They get a good client, said client recommends them to someone else, and the domino effect happens. This is certainly effective to an extent, but it’s not a likely way of increasing your clientele such that your business can grow and expand. It’s more of a measure that’ll keep you treading water. And through treading water, you gain muscles and keep from drowning. But eventually, you’re going to lose energy, you’ll sink, and then the sharks get you.
Instead of running in place or treading water as you wait for referrals to come, why not be proactive about it? Why not create a means of encouraging clients to offer referrals? You can even get referrals built-in to some of your online marketing techniques. There are quite a few different ways to go about this, but one of the most integral features of such a pursuit has to do with finding an online content marketing agency that understands which methods are going to be the most effective, and which are ultimately a waste of time.
There are only a few paths that you can take as a business owner when it comes to marketing for IT. You can either take the pill that keeps you in the land of syndication, or you can take the pill that opens you up to content that can blow the roof off of what you thought was possible for your company.
The best marketing professionals in the information technology space know and understand how important original content truly is. The fact is that when you have original content pushing your products and services, you’re going to end up with more eyeballs on your website. It’s all about doing with your content exactly what you try to do with your product or service— and that adds value to the customer.
If you’re “in the trenches” trying to outdo the competition when it comes to marketing for IT, it’s easy to have someone sneak up on you out of the blue. While it’s easy to focus on the obvious competition, what about the dark horse competitor? They have a tendency to sneak up from behind, and due to your full focus being on the other business, they may wind up “taking you out.”
Unfortunately, by the time you pay attention to this unexpected contender, you’ve run out of marketing ammunition to fight them and the other guy you were trying to beat, to begin with. As a result, you may fall to both their efforts, leaving you struggling to gain new customers and even to hold on to the ones you have.
Overcoming the Multi-Headed Beast
Marketing for IT can be a lot like beating monsters like the hydra of Greek mythology. If you’re unfamiliar with it, this multi-headed beast would grow back a new head for every one that was separated from the body— this is according to later legends which upped the ante. In order to defeat the beast, all of its monstrous heads had to be separated, which was certainly no easy task! Only the cleverest of Greek heroes were able to accomplish this feat and, likewise, only the best IT can properly market itself in the modern world. It’s a lot like fighting the hydra because there are multiple fronts of advertisement necessary for proper reach and subsequent activations. Oftentimes, these marketing “heads” must be engaged simultaneously, and the only way to defeat the advertisement beast is to, in some way, successfully overcome them all. (more…)
Sands of Time
“Merlin, you coming with me to preserve the marketing for IT my business has been struggling with over the last several months, or are you going to just sit on your duff and play games?” (more…)
When it comes to marketing for IT, you’ll discover that it’s very hard to find anyone who wants to do telemarketing for you. It just seems like a dinosaur job from the last century, especially since a lot of people don’t answer their phones as much as they used to. Then the ones you do find through classified job postings tend to do poorly in terms of work performance. On top of all that, the appointments tend to cancel and turn out to be false leads. Are you sure you want to burn money on telemarketing? (more…)