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Archive for the ‘IT services marketing’ Category

How to Improve IT Services Marketing with 3 Easy Steps

Friday, June 23rd, 2017

IT services marketingIT services marketing companies continually look for new ways to reach customers, and an effective lead nurturing strategy can enable your business to reach new heights. Lead nurturing is simply developing relationships with buyers through each sales stage. Recent research has shown that marketers typically see a 20% increase in sales opportunities with a lead nurturing strategy. Studies have also shown that companies that excel at lead nurturing create 50% more sales while also reducing costs by 33%. Here are three simple ways that your business can use lead nurturing to reach a wider customer base: (more…)

3 Essential IT Services Marketing Tips

Monday, June 19th, 2017

IT Services MarketingTechnology is continually growing and managed service providers are always looking for new ways that an IT services marketing campaign can increase their profits and customer base. A managed services provider can help build their company with the use of landing pages, calls to action, and the use of forms. Using these three essential marketing tools will enable your business to become more successful and reach a higher number of customers. Let’s delve further into these three key topics that can provide a significant boost to the marketability of your MSP: (more…)

IT Services Marketing and Time Travel: Good Bedfellows?

Sunday, May 28th, 2017

IT Services MarketingJohannes had a feeling of undefined loss, but he couldn’t quite put his finger on it. It was like… it was like something had been excised from his life. His IT services marketing firm was doing well, clients were increasing, and yet…

Tech wizard Merlin, a pudgy argyle-fond lad in the development and implementation division of MSP SEO Factory, showed up out of nowhere. Well, not all of him. Specifically: his head. Johannes was sitting behind his desk in his pristine office, wondering what he was missing, when suddenly Merlin’s face appeared eight feet tall and six wide in the middle of the room like some sci-fi plot point. (more…)

Johannes Through the Looking Glass of IT Services Marketing

Tuesday, May 23rd, 2017

MSP MarketingA World of Horrors

When Johannes, IT services marketing leader, finally exited the vortex, it was into a strange netherworld.

First, all the computers in this mixed up place were organic. Walking past a building, Johannes realized the storefront windows were eyes when the structure blinked. The entrance was a mouth with a ribbed tongue that acted as a staircase leading into the building-creature’s brain. Curious, and gripping the hourglass tightly, Johannes entered. He was in a store called Best Bug. Tunics worn by the salespeople were of a strange living blue hide, and they recoiled at his slacks and a collared shirt. (more…)

Your IT Services Marketing Plan May Not Shout, “I’M the CHEAPEST in TOWN,” but There’s a Reason for That

Thursday, May 4th, 2017

IT services MarketingYour IT services marketing plan is of the utmost importance. Even if you don’t have the lowest rate in town, your price can be justified in the minds of prospective clients if you make it clear that you provide high-quality services. Show target clients how your services are superior to those offered by the competition and your rate will quickly become an afterthought. The key is to clearly communicate why your services are worth the money. (more…)

We Have Unlimited IT Services Marketing Power to Create Original Content!

Monday, April 10th, 2017

IT services marketingCreativity Unabridged

IT services marketing has to be constantly fresh, but it also has to tap familiar concepts known broadly. The more people can be related to, the more meaningful the marketing endeavor. The best marketing agencies want to think outside the box. To foster their creativity, they’ll look to diverse areas for inspiration. When you’re able to tap into every facet of modern society for marketing inspiration, the world is your oyster. You’re like Emperor Palpatine of Star Wars, piloting around the marketing universe with your own Death Star and destroying the competition. Remember, Palpatine and Vader tried to lure Luke Skywalker to the dark side, tempting him by intimating its powers were essentially infinite. “You don’t know the power… of the dark side of the force,” Vader enigmatically says at one point. Then Palpatine’s got to show him up with lightning fingers. (more…)

Using IT Services Personality Profiles Eliminates Qualified Marketing Candidates!

Wednesday, March 1st, 2017

IT services MarketingThe Human Component

Hiring for an IT services marketing position is difficult. If you’ve decided that “personality profile” is best, “you’re doing it wrong,” to quote the popular phrase. You can’t scientifically categorize personalities into a box, because personalities are in constant flux and don’t represent ability. If you’re in a good mood, whether extroverted or introverted primarily, you’re more likely to get on with disparate individuals and make connections. If you’re in a bad mood, even your most personable personality traits will likely be impossible to communicate. Personality changes in a “microcosmic” sense, transitioning with your own emotional segue— and in a “macroscopic” sense— as you mature. The personality of an ancient elder won’t be the same as that individual in their youth. So as a screening measure, the personality profile ignores one of the most integral components of reality: time. (more…)

No IT Services Firm Should Ever Make an Internet Marketing Update Without Keyword Research! (Rule #1)

Tuesday, February 14th, 2017

IT Services MarketingRule Number One: The Importance of Keywords

IT services marketing does have rules, and one of the most important pertains to keywords. When it comes to keywords, you don’t want to put the cart before the horse; it’ll confuse the horse and mess up your cart. Unless of course, your horse can moonwalk, then by all means, dance that stallion. Most of us don’t have such well-choreographed steeds, however. So, learn the rules as pertains to keywords. (more…)

You Should Tell Your IT Services Prospects the Marketing Message 9 Times!

Friday, January 6th, 2017

 

It is often said that customers need to see a marketing message upwards of nine times in order to give it serious consideration. Modern day people tend to tune out advertisements. We are bombarded by commercials, banner ads, corporate jingles, salesmen and other forms of marketing. Most people tune out these stimuli unless they are exposed to a particular message over and over again. This is the “tipping point” your company must strive for. IT services marketing can help you reach it.

Creative Approaches to Customer Engagement  

There is a widely held misconception that touching base with end users three times will suffice. In reality, target customers should be engaged at least nine times. It is not enough to contact a prospect through the same marketing channel over and over again. Rather, contacting targets through varied marketing channels will create a meaningful impact.

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Should the IT Services Marketing Value of a Blog Be Judged by Page Rank?

Tuesday, January 3rd, 2017

Value of idea conceptIt wasn’t too long ago that the only thing IT services marketing professionals cared about and used as a metric was page rank. The rankings that you had in Google’s search results was the driver of everything. Those results are what dictated whether or not the marketing campaign that you were embarking on was a success or a failure. The current state of the internet marketing game uses metrics that go far above and beyond just page rank. Does that mean the value of a page rank is dead? The simple answer is no.

Page rank is not dead— far from it. What IT marketing professionals have learned though is that there’s still value in it and it shouldn’t be the only measure that’s used. There should be other signals beyond just the page rank that identify a successful web marketing campaign. Once you can get a holistic picture of how your entire campaign is doing, you’ll be able to put your page rank into perspective and the rest will come together. (more…)


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