IT sales leads are getting harder to produce in today’s fast-paced world. Here’s the truth about post-modernism: nobody’s got an attention span anymore. If you’re unable to successfully communicate in 30 seconds or less, that which you’re trying to convey, good luck. You’ve got to get that unique selling proposition out there, and quickly— otherwise, diminished attention spans will confuse your prospects. Did you know that modernity has reduced collective attention spans to less than that of a goldfish?
Granted, it’s not quite the same level of consciousness that human beings understand. So, a nine-second attention span may not be quite as definitive as it may at first seem. That said, it’s still a staggering reality, and that reality is positively fostered by mobile technology. At this point, fighting against that reality is kind of a losing battle. What you’ve got to do is learn to work with it. Like Bruce Lee said, “Become like water, my friend.”