In the world of sales, the ultimate success is closing the IT sales lead. Though there are plenty of salespeople out there who are adept at building trust, making people like them, and increasing your company’s image, true closers are what every business needs to succeed. Do you know why you need closers on your team? Do you know how to find the best closers out there and verify they actually have experience closing the sale? Here are some tips to help you out! (more…)
Archive for the ‘IT Sales Leads’ Category
IT sales leads are getting harder to produce in today’s fast-paced world. Here’s the truth about post-modernism: nobody’s got an attention span anymore. If you’re unable to successfully communicate in 30 seconds or less, that which you’re trying to convey, good luck. You’ve got to get that unique selling proposition out there, and quickly— otherwise, diminished attention spans will confuse your prospects. Did you know that modernity has reduced collective attention spans to less than that of a goldfish?
Granted, it’s not quite the same level of consciousness that human beings understand. So, a nine-second attention span may not be quite as definitive as it may at first seem. That said, it’s still a staggering reality, and that reality is positively fostered by mobile technology. At this point, fighting against that reality is kind of a losing battle. What you’ve got to do is learn to work with it. Like Bruce Lee said, “Become like water, my friend.”
If you’re well immersed in the IT marketing scene, chances are, you’ve dealt with or heard of quite a bit of geek-speak, or in layman’s terms, IT providers geeking out over their analytics. While it may sound impressive, don’t let these IT providers entice you with their words, it’s a sure sign that their geek-speak won’t help you with any form of IT sales leads! (more…)
In the world of IT sales leads, referrals top the list due to the high trust level, followed by web search leads. The problem with referrals is they are hard to find and can waste a lot of precious time. While referrals have a high conversion rate, PPC has a lower conversion rate, but can reach a wider target audience and attract new followers. Web search leads are your happy medium. Here are details on why referrals and IT leads can dominate a business. (more…)
IT sales leads are integral to maintaining profitability, and require effective modern marketing techniques. You must use the Internet. You want your IT website in the top rankings. This way local businesses looking for IT support see your company first, and give you their business. So if that is what you want, why are you syndicating your content and stripping away any value from your blog?
Marks Against Syndicated Content
IT sales leads are hard to come by, and many MSPs use link-trading as a means of increasing their SEO quotient; but this usually doesn’t happen. Think about it critically. You’re on a website looking up information, and though there are links all up and down either side of the page, none of them pertain to what you as a web-crawling information seeker are after. If you do click on one of them, it’s usually accidental, and causes more frustration than anything else. (more…)
IT sales leads need something to induce from. The next Hemingway will die a pauper, if he doesn’t have a way to get his name out. Marketing’s like a sailing ship, or running an engine. A ship left to its own devices sinks over time. An engine not regularly maintained falls into disrepair and breaks. Certain mechanisms require periodic maintenance to retain value. Your marketing engine likewise requires “content “fuel, and without it cannot run.
It needs good, solid, combustible content; none of this watered-down keyword-saturated bot-derived shenanigans. Solid content is evergreen; that means it continues to have value for potential clients regardless of its age. An informational list is evergreen content, as is any reference or historical website. (more…)
As a Managed Service Provider (MSP), you have a lot of responsibilities to each and every one of your clients. It is the role of the MSP to help with all of the management of the IT resources of an organization, no matter how big or small it may be. One thing that most MSPs forget about from time to time though has to do with IT sales leads and trying to market themselves outside of their current customer base.
It can get quite easy to get comfortable and at ease with the customers that are currently under your umbrella. As an MSP, it is not difficult to pick up customers and when you do, you have them for the long-term. Just because you have a reliable base of customers, though, does not mean that you should not be working to expand that base. It is important to advertise yourself, get your name out there, and grow your own business.
Take the Time to Market
One of the fastest and most effective ways to generate new IT sales leads is with a well thought out pay-per-click campaign. PPC is a favorite for small and big business owners alike due to the instant results it provides. The drawback — the often excessive cost associated with continuing to publish the ads.
As a business continues to grow, the amount of money required to generate the same number of leads is going to increase month after month. If MSPs are unable to develop additional channels for marketing, in addition to pay-per-click, then they may discover themselves becoming addicted to the instant gratification produced by purchased sales leads and that their marketing budget slowly dwindling into oblivion. (more…)
Unfortunately, generating leads doesn’t start right away. Like anything else worth working for in life, it can take some time to see the desired results.
IT Takes Time
Think about people who head to the gym to lose weight. It’s a common story, and let’s face it: probably everyone you know could stand to get at least a little bit healthier. The issue that many people find when trying to work on self-improvement, however, is that the positive results take time. It takes months for good dieting and exercise to start really paying off, just like making a large investment may not immediately give you a full return. (more…)