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Archive for the ‘IT Marketing’ Category

Should MSPs Bet It All on a Pay Per Click IT Marketing Campaign.

Tuesday, July 4th, 2017

IT MarketingThere are a few rags to riches stories circling around the internet about how some IT providers became overnight IT marketing successes with Pay Per Click. As a result, many MSPs are debating in the IT community whether they should go ‘all in’ with Pay Per Click to achieve the same marketing success. In this blog, we will consider if Pay Per Click should play any part in successfully growing an MSP business.

There are some powerful advocates of Pay Per Click like Mike Cooch, who sold Everon in 2010 and later founded an IT marketing firm that provided internet marketing services just for MSPs called Kutenda. He often credited Pay Per Click, in many of his interviews and speeches, as one of the primary marketing tools that enabled him to grow his MSP business into a national company. (more…)

IT Marketing: Understanding the Most Important Factors for a Content Strategy

Monday, July 3rd, 2017

IT marketingThere are numerous approaches that you can utilize in IT marketing for your MSP. One of the most beneficial strategies in the modern commercial setup is content marketing. In general, content marketing can be defined as the process of developing and publishing written content and other related materials. If you are thinking about developing a new content marketing strategy, you should understand the crucial factors affecting the potential for success so that you can choose the best approach for your MSP. (more…)

IT Marketing Advice: You Should Have a Set-Up Fee on Your IT Agreements!

Wednesday, June 21st, 2017

IT MarketingThe Setup Fee Key

IT marketing needs to be employed when it comes to the onboarding of clients. The primary reason is what’s called a “client intake process” or “client intake protocol.” Think of it like a four-dimensional template. It’s a projection of the necessary steps a client must take over time to be on-boarded with your MSP.

The way you construct this protocol can simultaneously offset operational costs while providing you with bargaining points. Marketing people in both sales and outreach should be aware of several strategies which can be derived from “onboarding discounts.”

Basically, there are going to be aspects of setup which your company can absorb in order to secure a client. For the most part, you won’t get kickback on these things, so you’ll see revenue for them which curtail operational costs. But when you do, it’s no big deal because you’re already getting other clients to pay as is necessary. It just means you’ve got something which will make a client feel like you’re willing to work with them directly and that you’re reasonable as pertains to expenses. (more…)

Learn Why You Should Go All-In With Your IT Marketing Campaigns!

Wednesday, June 14th, 2017

All Guns Blazing

IT marketingIT marketing needs to take no prisoners or that which seemed sure may slip away. Say you’ve put together a marketing campaign, courted a client, and somehow, they’ve still slipped right through your fingers. Everyone’s been there and it’s ultimately unavoidable, but there is also a learning curve. (more…)

It Takes an Orator Like Daniel Webster to Close Cold Call IT Marketing Leads

Tuesday, June 6th, 2017

IT marketingIt’s possible for IT marketing to benefit from a fictional story called “The Devil and Daniel Webster” by Stephen Vincent Benet. The fictional story used real-life attorney and orator Daniel Webster to defend a farmer who sold his soul to the devil. It’s the story of how the devil refuses to compromise after the farmer has been granted a three-year extension to a seven-year deal that involved prosperity in exchange for the farmer’s soul. Here’s how this story can help you close marketing deals: (more…)

IT Marketing Principles Every MSP Should Be Aware Of

Wednesday, May 31st, 2017

IT marketing

The Definition of the Problem

It might come as a surprise that some sales veterans assume a prospect’s definition of the problem is legitimate. The best sales professionals are able to peer deeper into the scenario to determine if the prospect’s problem is a legitimate issue or a symptom. It is imperative that your sales staff is able to cut to the core of the problem and figure out how to add value to the prospective customer. Once the problem is properly identified, a strategy for remedying the problem can be devised. (more…)

Are You Able to Articulate Your IT Marketing Unique Selling Proposition?

Friday, May 26th, 2017

IT MarketingYour MSP Needs a USP

IT marketing has long been familiar with the concept of a USP, but does your MSP understand what this is? USP stands for Unique Selling Proposition— it’s a means of obliquely getting behind a potential client’s initial reservations pertaining to your business. As it turns out, the vast majority of MSPs understand what a USP is, but getting the angle right represents a difficulty for them. If you think you’ve got a good USP, here’s how to test it: (more…)

Putting Aesthetics Ahead of Utility With IT Marketing Can Lead to a Disaster!

Wednesday, May 17th, 2017

IT services SacramentoOf “Style” And “Substance”

Your IT marketing needs to marry style and substance in a sort of harmonious balance that is internally complimentary. Unfortunately, in modern times, people tend to go one way or the other. When you consider the style aspect of things, one place in particular practically lives out this reality. Have you ever been to LA? This area of the country is the original “style over substance” crèche. This is where that concept was born, nourished, and released on the world. As a matter of fact, LA has capitalized on the “style over substance” motif so hard that they’ve managed to mash the minds of many film enthusiasts. If you don’t believe that, just go watch one of the Transformers movies. There’s plenty of style, but what substance? Here’s their lesson: there are good guys and there are bad guys… and there are helicopters. (more…)

Here’s Why You Should Bring More Staff in to Help You Better Strategize Your IT Marketing!

Thursday, May 11th, 2017

MSP MarketingThe process of coming up with an IT marketing plan for your business should be something that’s done as a team, not in isolation. The biggest mistake that many managed service providers make when it comes to their marketing is they don’t dedicate enough resources to it. They have a one-person marketing department, and that individual is tasked with coming up with ideas to help bring in new clients, retain their current customers, and grow the business overall. How can one person have all of the necessary creative juices to come up with an actual marketing plan that’s gong to yield the success you want? You honestly should be thinking about bringing in more staff to help. (more…)

Don’t Just Add Random Services to Your Bundle Offering, This Could Weigh Down Your IT Marketing!

Friday, May 5th, 2017

MSP MarketingThe Right Formula

IT marketing companies should offer clients services tailored to meet their needs. Granted, you want clients to purchase packages. If they neglect to get something like, say, BDR support, there’s a very real possibility their data could be lost and you get blamed even though it’s clearly their fault for not sourcing the right kind of support beforehand. So, it makes sense to have all packages come with a certain “baseline” of service delivery— but you still need to be flexible. (more…)


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