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The IT Marketing Mistakes We Can Get from Supreme Leader Snoke

Archive for the ‘IT Marketing’ Category

The IT Marketing Mistakes We Can Get from Supreme Leader Snoke

Wednesday, March 28th, 2018

MSP MarketingThe villain Supreme Leader Snoke of the new Star Wars trilogy may have been powerful with the dark side of the Force but (spoiler alert!) Kylo Ren, his apprentice betrayed and killed him in Episode VIII: The Last Jedi. He should have learned that arrogance is not a virtue and is a costly weapon to wield. Now, in the IT marketing facet of your business, you may feel secure and confident in the success of your marketing plans, but you could be blindly running off a cliff. Unfortunately, many MSP companies have fallen into these traps and have taken some serious body blows. So, to save your company from the troubles of wasted time, effort, and resources, here are some marketing mistakes you can catch from Snoke that you should avoid committing. (more…)

What Can Finn of Star Wars Teach About IT Marketing

Monday, March 26th, 2018

IT MarketingYour IT marketing team faces a daily battle against competitors, but many overlooks that the marketing department also experiences conflicts from other areas inside your company? FN-2187, trained since birth as a stormtrooper of the First Order and eventually became a renegade soldier after developing a conscience; causing him to disobey the order to kill the villagers on the planet of Jakku. He found his way out, was given the name Finn, and joined the Resistance with the scavenger Rey. By having a non-violent approach, he realized that his enemy was not even his enemy at all. And much like the life of Finn, MSPs can get caught up in the external and internal struggles.

Most MSPs think that sales and marketing are the enemies of their company. They tend to have a combative attitude when engaging in meetings about market strategies. This division within the company is not healthy for the business and therefore needs to be addressed immediately. Here are ways to improve the teamwork between the marketing and other departments in your MSP company. (more…)

Should You Break Eggs to Make IT Marketing Omelets?

Wednesday, March 21st, 2018

IT Marketing

When it comes to IT marketing online, is it or isn’t it a messy process? Often, an MSP usually has some existing rankings before they hire an SEO firm to boost them to top-ranked status. Many novices to the internet marketing game might assume the process will be extremely orderly and they should see their MSP website just start moving right up rankings until they are on the top. However, is this a realistic expectation or is there any reason to believe successful SEO is more like having to break eggs to make omelets?

 

Competition is a Factor

Never underestimate your IT marketing competition’s response to your website suddenly overtaking their ranking. Do you really believe they will just stand idly by and watch your meteoric rise to top-ranked status? On the contrary, many of your IT competitors will have the attitude that you will move ahead of them on the Google index over their dead body. Of course, you can expect a volley of internet marketing updates that rival your SEO moves that can push you back down in the short term. If IT providers ignore their competition’s influence on their internet marketing initiatives, then it will cost them dearly. This is one of the contributing factors to a messy game of SEO where an MSP website come move up and then back down, before enough momentum and be achieved to finally slingshot past all the competition.

Google Indexing is a Factor

The other issue that can cause the IT marketing process of getting a website top ranked is the fact that there are many changes that must be enacted to transform the sites rankings. These changes can range from the creation of new pages, updating the URL, adding keywords, blogs, backlinks etc. These changes will cause your website to get re-indexed. The process of having Google re-index your website can be very scary as it can cause your site to temporally disappear off the index completely. Once your website is finally re-indexed, it can often reappear in a lower position that it has previously been indexed. This process can be racking and is very messy indeed! However, if the internet marketing is implemented correctly it will cause your MSP website to ultimately rise to the top.

 

If you’re currently in the process of marketing your website, then it’s important that you have a realistic expectation about the process. If you know in advance that you could see your website move up and down in its position several times and even disappear temporally, then these won’t shack your nerves and cause you to lose confidence in the process. This is the ultimate danger as many MSPs that aren’t forewarned about the messy process will lose confidence and pull out early, so consider your MSP business to be forewarned that a successful IT marketing campaign will be like having to break some eggs to make omelets!

Do You Have an IT Marketing Padawan Learner?

Monday, March 19th, 2018

IT MarketingTaking Someone Under Your Wing

When it comes to IT marketing, you may be well-suited to draw from an internal pool of trustworthy individuals for a salesperson. Granted, sourcing one externally who has credentials makes plenty of sense, but it could be costly. Meanwhile, if you’ve already got a sales department, you may scout a tech with “people skills” and start grooming them to sell. Such technical salespeople have an inbuilt advantage. They understand the value of what they’re selling intrinsically. Though they may need assistance “selling themselves,” they won’t need assistance selling the product and this will end up being quite useful. (more…)

How Does “The Pursuit of Happyness” Apply to IT Marketing?

Monday, March 19th, 2018

IT MarketingOn the surface, the world of IT marketing might seem pretty high-tech. After all, with the internet and social media use being an everyday occurrence, you probably think that the best way to market your MSP is through technology. A company that has success also has happier employees. Though marketing through technology certainly doesn’t hurt, you can still rely on the old ways of reaching out to potential customers, too. One way to do this is by cold calling. Like Chris Gardner in the Hollywood film The Pursuit of Happyness, you and your staff can become cold calling experts. (more…)

“Wax On, Wax Off” from “The Karate Kid”: A Strategy for IT Marketing

Saturday, March 3rd, 2018

IT MarketingThe phrase “wax on, wax off” comes from the movie “The Karate Kid”, but have you ever used it to improve your IT marketing? As a classic ’80s movie, it is revered by many, but what can IT professionals learn from it? It may surprise you to hear there are plenty of lessons to glean, not least of which is the notion that practice makes perfect. (more…)

4 IT Marketing Lessons You Can Learn from Batman

Thursday, March 1st, 2018

IT MarketingIT marketing isn’t always easy, as it requires a lot of time and resources. However, many managed service providers can learn valuable real-world lessons from an unlikely source— Batman. As you know, Batman is one of the most popular superheroes of all time, since he is able to defend Gotham from a vast array of bad guys by using the latest technology against them. Similarly, an IT provider can protect companies from the wide variety of cyber threats through the use of state-of-the-art technology. Here are four lessons that an IT provider can learn from one of the all-time favorite superheroes. (more…)

Don’t Pick the Wrong Horse in the IT Marketing Race!

Friday, February 23rd, 2018

IT MarketingChoosing the right IT marketing agency is critical for any managed service provider (MSP) that hopes to reach new clients and experience long-term success. Like horse racing, picking the wrong horse can cost you a lot of money, whether you are at the race track or deciding between two different digital marketing companies. However, choosing to partner with MSP SEO Factory can lead your IT business to new levels of success, as you consistently reach a new set of potential clients with the help of the latest SEO marketing techniques. If you are interested in learning more, here are a few things to consider when selecting a digital marketing agency and why MSP SEO Factory is the perfect choice for today’s business climate: (more…)

What You Can Learn from “The Princess and the Frog” about Determination and Hard Work in IT Marketing

Wednesday, February 21st, 2018

IT MarketingAll Hard Work Leads to Profit

IT marketing may not seem to be doing your company the good you expected, but you’ve got to consider the whole picture in order to determine what’s really going on. Here’s a great example to help illustrate the point: imagine you work 12 hours a day for five years at a construction agency, then get fired through someone else’s underhanded activity. You end up being a fall guy for some backstabbing type. Now, it feels as though five years of perfectly scheduled 12-hour-a-day labor has come to naught! However, then you get a job that only requires eight hours a day from you and pays more. As an added bonus, since you’re used to working harder for longer periods of time, you’re able to develop yourself and put more quality into your output. This turns into a promotion to a position you couldn’t possibly have attained in construction. Since you were unfairly dealt with, you were able to transition to a better place. Similar things can happen with marketing for IT. (more…)

What IT Marketing Secrets Are in ‘The Nightmare Before Christmas’?

Saturday, February 17th, 2018

IT MarketingIT marketing needs to have its own “flavor.” You can’t appropriate from another marketing provider. Doing that is rather like the character Jack Skellington from Tim Burton’s A Nightmare Before Christmas. In this Disney film, a mythical land designed around Halloween has a sort of mascot/prince character who experiences Christmas and becomes so enamored of the idea that he tries to bring about a Halloween knock-off. Though Skellington had good intentions, all he ended up doing was messing things up. (more…)


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