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Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?

Archive for the ‘IT Marketing’ Category

Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?

Thursday, July 20th, 2017

IT MarketingSales in the Fast Lane

IT marketing has a tough nature. The sales cycle is long and technological advances continue to develop almost faster than you can sell them. Technological pursuits predicate technological solutions for marketing. One of the most successful is called content marketing. Consider these four pillars of content marketing strategy: (more…)

Storytelling and Content: The Impact on IT Marketing

Wednesday, July 19th, 2017

IT MarketingFor your MSP business, IT marketing draws in your customer base. With the right content, displayed in the right way, your published marketing material is an integral basis for finding clients. There are many aspects of successful marketing, but having content that tells a story significantly increases the appeal of your services. (more…)

The Importance of Thought Leadership in IT Content Marketing

Tuesday, July 11th, 2017

IT marketingGet Your Head in the Game

An IT content marketing plan bears striking resemblances to certain strategic practices. You might liken it to chess. Chess has a number of moves which are so well-known they become associated with those who pioneered them. Now, imagine the pieces on the board as allies in a marketing battle against the other player in the game, whose name is “low profit.” You’ve got to strategically place your “men” and have an overarching goal. As a “thought leader,” you’re directing other players in your marketing game through a premeditated strategy. Part of that requires putting the right people on the right job. (more…)

Understanding the Importance of Original Content in IT Marketing

Friday, July 7th, 2017

IT marketingThere are numerous techniques that you can choose to utilize in IT marketing for your MSP business. One of the most effective choices in the modern commercial setup is original content creation. Therefore, when developing your annual or quarterly sales and marketing strategy, you should consider incorporating this beneficial element into your plan.

In general, businesses will search online resources when looking for a new company to provide IT network support. Oftentimes, the final decisions on the contractor will be influenced by the different forms of content included in an MSPs website. Consider this short discussion on the importance of creating original content for your managed IT services business. (more…)

Why Should IT Providers adopt Google Review Marketing?

Wednesday, July 5th, 2017

IT marketingFor many IT providers, the Google map and local business listings that normally appear on search results are nothing more than an annoyance. However, could these sections be an amazing IT marketing technique hiding right in plain sight? What’s the connection between Google Reviews, Google Maps and Google Places? Why should your IT company consider getting into the Google review business? (more…)

Should MSPs Bet It All on a Pay Per Click IT Marketing Campaign.

Tuesday, July 4th, 2017

IT MarketingThere are a few rags to riches stories circling around the internet about how some IT providers became overnight IT marketing successes with Pay Per Click. As a result, many MSPs are debating in the IT community whether they should go ‘all in’ with Pay Per Click to achieve the same marketing success. In this blog, we will consider if Pay Per Click should play any part in successfully growing an MSP business.

There are some powerful advocates of Pay Per Click like Mike Cooch, who sold Everon in 2010 and later founded an IT marketing firm that provided internet marketing services just for MSPs called Kutenda. He often credited Pay Per Click, in many of his interviews and speeches, as one of the primary marketing tools that enabled him to grow his MSP business into a national company. (more…)

IT Marketing: Understanding the Most Important Factors for a Content Strategy

Monday, July 3rd, 2017

IT marketingThere are numerous approaches that you can utilize in IT marketing for your MSP. One of the most beneficial strategies in the modern commercial setup is content marketing. In general, content marketing can be defined as the process of developing and publishing written content and other related materials. If you are thinking about developing a new content marketing strategy, you should understand the crucial factors affecting the potential for success so that you can choose the best approach for your MSP. (more…)

IT Marketing Advice: You Should Have a Set-Up Fee on Your IT Agreements!

Wednesday, June 21st, 2017

IT MarketingThe Setup Fee Key

IT marketing needs to be employed when it comes to the onboarding of clients. The primary reason is what’s called a “client intake process” or “client intake protocol.” Think of it like a four-dimensional template. It’s a projection of the necessary steps a client must take over time to be on-boarded with your MSP.

The way you construct this protocol can simultaneously offset operational costs while providing you with bargaining points. Marketing people in both sales and outreach should be aware of several strategies which can be derived from “onboarding discounts.”

Basically, there are going to be aspects of setup which your company can absorb in order to secure a client. For the most part, you won’t get kickback on these things, so you’ll see revenue for them which curtail operational costs. But when you do, it’s no big deal because you’re already getting other clients to pay as is necessary. It just means you’ve got something which will make a client feel like you’re willing to work with them directly and that you’re reasonable as pertains to expenses. (more…)

Learn Why You Should Go All-In With Your IT Marketing Campaigns!

Wednesday, June 14th, 2017

All Guns Blazing

IT marketingIT marketing needs to take no prisoners or that which seemed sure may slip away. Say you’ve put together a marketing campaign, courted a client, and somehow, they’ve still slipped right through your fingers. Everyone’s been there and it’s ultimately unavoidable, but there is also a learning curve. (more…)

It Takes an Orator Like Daniel Webster to Close Cold Call IT Marketing Leads

Tuesday, June 6th, 2017

IT marketingIt’s possible for IT marketing to benefit from a fictional story called “The Devil and Daniel Webster” by Stephen Vincent Benet. The fictional story used real-life attorney and orator Daniel Webster to defend a farmer who sold his soul to the devil. It’s the story of how the devil refuses to compromise after the farmer has been granted a three-year extension to a seven-year deal that involved prosperity in exchange for the farmer’s soul. Here’s how this story can help you close marketing deals: (more…)

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