The Continuing War Against “The Little Guy”
IT marketing through online content solutions gives small business the ability to compete with big-ticket enterprises, but those enterprises are trying to take back the market.
This war’s waged for decades, and with the Internet, it’s been kicked into high gear. Originally, the advent of the Internet was seen as a positive for smaller businesses. Many hailed it as the great equalizer. The reason is that a small business and a large business could both get a website, and if both sites were properly designed, the potential client couldn’t tell the difference. (more…)