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Archive for the ‘IT Marketing’ Category

Being a Real-World Authority Can Boost Your IT Marketing!

Wednesday, April 19th, 2017

IT MarketingThe Continuing War Against “The Little Guy”

IT marketing through online content solutions gives small business the ability to compete with big-ticket enterprises, but those enterprises are trying to take back the market.

This war’s waged for decades, and with the Internet, it’s been kicked into high gear. Originally, the advent of the Internet was seen as a positive for smaller businesses. Many hailed it as the great equalizer. The reason is that a small business and a large business could both get a website, and if both sites were properly designed, the potential client couldn’t tell the difference. (more…)

What Are the Key Factors to Ensuring Your IT Marketing Is Executed the Best Way?

Thursday, April 13th, 2017

IT marketingThe Value of User Education

IT marketing shunning user education is less successful than that including this necessary feature of the tech world. There are several levels of education which are necessary for the most successful outreach programs. Proper user education will turn concern into action, and involves training at the board level, the C-level, and for all employees. (more…)

Don’t Send IT Marketing Prospects into Landing Page Hell!

Thursday, March 23rd, 2017

IT marketingWhy Restrict Clients?

IT marketing can’t just be one-dimensional. It can’t just be two-dimensional, either. Three-dimensional? Well, that’s getting better, but it’s still not quite at the point of maximized effectiveness. Proper marketing in IT has to be of the four-dimensional variety. It has to extend throughout time. It’s not enough to be visible, tangible, and effective. It’s got to continuously draw in potential clientele.

This means that an effective campaign will have a multi-tiered approach that courts clients from more than one angle. It will incorporate known marketing techniques and new ones. It will avoid those techniques which are beginning to wane, and court those beginning to catch on. (more…)

There Is No Silver Bullet for IT Marketing Success on the Web!

Wednesday, March 15th, 2017

IT marketingSome people think social media should be the focal point of IT marketing, while others are solely focused on pay-per-click (PPC) advertising, blog content, embedded videos, or perfecting their homepage. However, remember this: there’s no silver bullet of marketing for MSPs. You need to take advantage of each marketing strategy, from blogging all the way to social media and beyond. (more…)

What Does the IT Marketing Story Telling Ability Encompass?

Wednesday, March 8th, 2017

IT MarketingEffective Storytelling

For IT marketing in specific, there’s more than one sort of storyteller. There’s the storyteller who can sit down and put facts on a piece of paper such that a cogent tale can be revealed from disparate elements. There are storytellers who can communicate with very few words, and yet incorporate ideas. There are those who can persuade, those who build rapport, and those who are good public speakers. For your MSP, you want storytellers on your sales team, but you want the right kind of storytellers. Socially-awkward novelists need not apply. (more…)

You Have to Make Sacrifices to Your IT Marketing Business Model for Success!

Friday, March 3rd, 2017

IT MarketingLearning When to Be flexible

Your IT marketing business model may look airtight before implementation, but as you unveil, you’ll realize there are areas where you must defer to clients against your pre-planned construct. This is a feature of the business world at every level. Walmart, for example, is one of the largest corporations in the world and has international stores peppered across 28 countries. When it comes to pricing and individual customers, there isn’t a lot of wiggle room. The price on the product is the price on the product— haggling isn’t going to work. However, when Walmart seeks to get into a country of one kind or another, it’s going to have to make concessions to its functional model with the government. (more…)

IT Providers Shouldn’t Play the Internet Marketing Game Without Knowing the Rules!

Monday, February 13th, 2017

IT MarketingIT marketing is a little like the old west, but remember: cowboys who “fire from the hip” are able to hit targets within the fictional rules of their universe because such gunslingers have practiced for hours beyond the plot. They’re not really firing from an alliance between reflexes and gut-instinct; they’re firing from a standpoint of practice.

Now, when you’re practicing with the same revolver and the same target, you get to know how your gun works. But you’d be a fool to think because you could hit a target with a squirt gun that a revolver’s kick will be anything similar.

Similarly, you can’t just jump into Internet marketing without practice because you know how to update your Facebook. That said, many IT providers do just this thing sans consultation or any knowledge of the rules involved. They’re firing from the hip, just like marketing cowboys they’ve seen in the movies! But they haven’t spent hours honing their craft, they haven’t built the alliance between reflex and instinct— they just think it’s doable because it looks easy. No, there are many variables involved. Jumping in the ring without requisite professional experience is a great way to spin your wheels, waste time, and go nowhere.

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If You Feel IT Marketing Doesn’t Work, You’re Probably Doing It All Wrong!

Friday, February 3rd, 2017

IT marketing is an integral entity for any MSP business. It’s quite common for some of these businesses to level complains that they’ve tried a variety of different marketing strategies including organic marketing, pay per click, send out mail and telemarketing, but none seems to be working effectively. Such scenarios defy logic in the sense that one method may fail to work for you, but a situation in which all of them seem infeasible raises questions on the appropriateness of how you’re applying them. The reason for the failure may be the fact that you’re using the right method but applying it wrongly possibly because you lack appropriate expertise.

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IT Providers Should Focus on Google Reviews to Obtain Marketing Leads!

Friday, January 27th, 2017

Available Resources

IT marketingdoesn’t always have to be a budget-breaking undertaking. There are totally free ways you can increase your online presence just by knowing what’s available to you and how to take advantage of it.

There’s something magical about the number 10, and even Google acknowledges it. Here’s a little online marketing secret you can use to help buff up your online visibility: Google Reviews.

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Do You Falsely Believe You’re Top Ranked on IT Marketing Keywords?

Sunday, January 22nd, 2017

Leads and Ranking

IT marketingis an integral component in achieving top-ranked status. There are many organizations that work as MSPs that believe they have achieved top-ranking status. Here’s the thing: being top-ranked is only really determinable if you’re receiving requisite leads. There’s a lot more to being “top-ranked” than most people realize. If you believe you’re top-ranked and you’re not getting the kind of leads that silhouette this reality, it may just be that a very specific search reveals your information.

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