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Archive for the ‘IT Marketing’ Category

Adapting Strategic IT Marketing Solutions to Your MSP’s Website

Monday, August 14th, 2017

IT marketingYour Online Face

IT marketing must carefully examine public representations of a company. One of the most important to consider is your website. You want a site that has a minimalist approach for ease of navigation. You want your company name, services, contact information, and content pertaining to your advantages over other companies. You want this information front and center, undiluted by strange dancing GIFs or eye-maligning color schemes. (more…)

IT Marketing Sales Tips For Experts-Turned-Salespeople

Tuesday, August 8th, 2017

MSP MarketingSix Strategic Sales Perspectives

IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:

• Prospecting
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)

We Can Learn some IT Marketing Tricks from Willy Wonka!

Monday, July 31st, 2017

IT MarketingI believe most of our MSP readers have seen the cult classic Willy Wonka and the Chocolate Factory. You probably remember that Willy Wonka had become a Hermit as he had closed the Factory to outsiders and never left. This maverick, however, unleashes a brilliant marketing campaign that offers a chance to win his prized factory for only a few lucky candidates that find a golden ticket.

This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business? (more…)

Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?

Thursday, July 20th, 2017

IT MarketingSales in the Fast Lane

IT marketing has a tough nature. The sales cycle is long and technological advances continue to develop almost faster than you can sell them. Technological pursuits predicate technological solutions for marketing. One of the most successful is called content marketing. Consider these four pillars of content marketing strategy: (more…)

Storytelling and Content: The Impact on IT Marketing

Wednesday, July 19th, 2017

IT MarketingFor your MSP business, IT marketing draws in your customer base. With the right content, displayed in the right way, your published marketing material is an integral basis for finding clients. There are many aspects of successful marketing, but having content that tells a story significantly increases the appeal of your services. (more…)

The Importance of Thought Leadership in IT Content Marketing

Tuesday, July 11th, 2017

IT marketingGet Your Head in the Game

An IT content marketing plan bears striking resemblances to certain strategic practices. You might liken it to chess. Chess has a number of moves which are so well-known they become associated with those who pioneered them. Now, imagine the pieces on the board as allies in a marketing battle against the other player in the game, whose name is “low profit.” You’ve got to strategically place your “men” and have an overarching goal. As a “thought leader,” you’re directing other players in your marketing game through a premeditated strategy. Part of that requires putting the right people on the right job. (more…)

Understanding the Importance of Original Content in IT Marketing

Friday, July 7th, 2017

IT marketingThere are numerous techniques that you can choose to utilize in IT marketing for your MSP business. One of the most effective choices in the modern commercial setup is original content creation. Therefore, when developing your annual or quarterly sales and marketing strategy, you should consider incorporating this beneficial element into your plan.

In general, businesses will search online resources when looking for a new company to provide IT network support. Oftentimes, the final decisions on the contractor will be influenced by the different forms of content included in an MSPs website. Consider this short discussion on the importance of creating original content for your managed IT services business. (more…)

Why Should IT Providers adopt Google Review Marketing?

Wednesday, July 5th, 2017

IT marketingFor many IT providers, the Google map and local business listings that normally appear on search results are nothing more than an annoyance. However, could these sections be an amazing IT marketing technique hiding right in plain sight? What’s the connection between Google Reviews, Google Maps and Google Places? Why should your IT company consider getting into the Google review business? (more…)

Should MSPs Bet It All on a Pay Per Click IT Marketing Campaign.

Tuesday, July 4th, 2017

IT MarketingThere are a few rags to riches stories circling around the internet about how some IT providers became overnight IT marketing successes with Pay Per Click. As a result, many MSPs are debating in the IT community whether they should go ‘all in’ with Pay Per Click to achieve the same marketing success. In this blog, we will consider if Pay Per Click should play any part in successfully growing an MSP business.

There are some powerful advocates of Pay Per Click like Mike Cooch, who sold Everon in 2010 and later founded an IT marketing firm that provided internet marketing services just for MSPs called Kutenda. He often credited Pay Per Click, in many of his interviews and speeches, as one of the primary marketing tools that enabled him to grow his MSP business into a national company. (more…)

IT Marketing: Understanding the Most Important Factors for a Content Strategy

Monday, July 3rd, 2017

IT marketingThere are numerous approaches that you can utilize in IT marketing for your MSP. One of the most beneficial strategies in the modern commercial setup is content marketing. In general, content marketing can be defined as the process of developing and publishing written content and other related materials. If you are thinking about developing a new content marketing strategy, you should understand the crucial factors affecting the potential for success so that you can choose the best approach for your MSP. (more…)

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