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Archive for the ‘IT Marketing’ Category

The IT General Needs Battle Reports; But Has No Marketing Army?

Monday, October 16th, 2017

IT marketingImagine an Army General that demands reports and data about an enemy invasion. This might sound logical except this general has not commissioned an army to defend his country. If his officers could get him the data it would all be bad! You would probably conclude this General has his priorities backwards since he should first establish a defense and then track its progress. How have some IT companies made the same order of operations mistake with their SEO marketing campaigns? (more…)

Why Your MSP Business Needs a Strategic IT Marketing Plan

Friday, September 1st, 2017

IT MarketingAs an MSP, you have a great opportunity to improve your fortunes by engaging on an effective IT marketing campaign to generate leads and boost sales. However, without a plan, your efforts could go down the drain, wasting your time and money. A strategic marketing plan can be the difference between profitability and loss. It will benefit you to understand what it entails and subsequently know how to capitalize on it to improve your business. (more…)

Maximizing IT Marketing Strategy to Acquire More Clients

Friday, August 25th, 2017

IT MarketingThe Right Words

IT marketing suffers from this: there’s often not a proper consideration of potential client needs. A great example might be seen through an IT-tech-turned-salesperson. Imagine this individual selling a hard drive by describing the speed at which information can be transferred from the drive to a computer and excitedly gushing about technical components inside. Will he sell that drive? It isn’t very likely. No, he’ll more likely get polite smiles and nods until the customer’s attention has been exhausted, then that customer will continue with their business and the IT tech/salesperson will not have converted a new client. (more…)

Adapting Strategic IT Marketing Solutions to Your MSP’s Website

Monday, August 14th, 2017

IT marketingYour Online Face

IT marketing must carefully examine public representations of a company. One of the most important to consider is your website. You want a site that has a minimalist approach for ease of navigation. You want your company name, services, contact information, and content pertaining to your advantages over other companies. You want this information front and center, undiluted by strange dancing GIFs or eye-maligning color schemes. (more…)

IT Marketing Sales Tips For Experts-Turned-Salespeople

Tuesday, August 8th, 2017

MSP MarketingSix Strategic Sales Perspectives

IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:

• Prospecting
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)

We Can Learn some IT Marketing Tricks from Willy Wonka!

Monday, July 31st, 2017

IT MarketingI believe most of our MSP readers have seen the cult classic Willy Wonka and the Chocolate Factory. You probably remember that Willy Wonka had become a Hermit as he had closed the Factory to outsiders and never left. This maverick, however, unleashes a brilliant marketing campaign that offers a chance to win his prized factory for only a few lucky candidates that find a golden ticket.

This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business? (more…)

Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?

Thursday, July 20th, 2017

IT MarketingSales in the Fast Lane

IT marketing has a tough nature. The sales cycle is long and technological advances continue to develop almost faster than you can sell them. Technological pursuits predicate technological solutions for marketing. One of the most successful is called content marketing. Consider these four pillars of content marketing strategy: (more…)

Storytelling and Content: The Impact on IT Marketing

Wednesday, July 19th, 2017

IT MarketingFor your MSP business, IT marketing draws in your customer base. With the right content, displayed in the right way, your published marketing material is an integral basis for finding clients. There are many aspects of successful marketing, but having content that tells a story significantly increases the appeal of your services. (more…)

The Importance of Thought Leadership in IT Content Marketing

Tuesday, July 11th, 2017

IT marketingGet Your Head in the Game

An IT content marketing plan bears striking resemblances to certain strategic practices. You might liken it to chess. Chess has a number of moves which are so well-known they become associated with those who pioneered them. Now, imagine the pieces on the board as allies in a marketing battle against the other player in the game, whose name is “low profit.” You’ve got to strategically place your “men” and have an overarching goal. As a “thought leader,” you’re directing other players in your marketing game through a premeditated strategy. Part of that requires putting the right people on the right job. (more…)

Understanding the Importance of Original Content in IT Marketing

Friday, July 7th, 2017

IT marketingThere are numerous techniques that you can choose to utilize in IT marketing for your MSP business. One of the most effective choices in the modern commercial setup is original content creation. Therefore, when developing your annual or quarterly sales and marketing strategy, you should consider incorporating this beneficial element into your plan.

In general, businesses will search online resources when looking for a new company to provide IT network support. Oftentimes, the final decisions on the contractor will be influenced by the different forms of content included in an MSPs website. Consider this short discussion on the importance of creating original content for your managed IT services business. (more…)


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