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How Does “The Pursuit of Happyness” Apply to IT Marketing?

Archive for the ‘IT Marketing’ Category

How Does “The Pursuit of Happyness” Apply to IT Marketing?

Monday, February 19th, 2018

IT MarketingOn the surface, the world of IT marketing might seem pretty high-tech. After all, with the internet and social media use being an everyday occurrence, you probably think that the best way to market your MSP is through technology. A company that has success also has happier employees. Though marketing through technology certainly doesn’t hurt, you can still rely on the old ways of reaching out to potential customers, too. One way to do this is by cold calling. Like Chris Gardner in the Hollywood film The Pursuit of Happyness, you and your staff can become cold calling experts. (more…)

What IT Marketing Secrets Are in ‘The Nightmare Before Christmas’?

Saturday, February 17th, 2018

IT MarketingIT marketing needs to have its own “flavor.” You can’t appropriate from another marketing provider. Doing that is rather like the character Jack Skellington from Tim Burton’s A Nightmare Before Christmas. In this Disney film, a mythical land designed around Halloween has a sort of mascot/prince character who experiences Christmas and becomes so enamored of the idea that he tries to bring about a Halloween knock-off. Though Skellington had good intentions, all he ended up doing was messing things up. (more…)

IT Marketing Advice: Treat Your Website like a Race Car!

Tuesday, February 6th, 2018

IT marketingMany people lack patience, so creating a fast and efficient mobile website to advertise your managed services is a key IT marketing investment for those hoping to attract new clients. In addition to being easy to use, a quick mobile website can boost your ranking with search engines, meaning when clients look for “IT providers in area X” your business comes closer to the top of the list. <a href=”https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/”>According to recent research</a>, a mobile landing page typically takes up to 22 seconds to load, but over half the time users abandon a page that fails to respond within three seconds. In our increasingly on-demand society, people are very impatient and do not want to waste time waiting for a site to load. Obviously, it is imperative for an IT provider to focus on improving the speed of their mobile site if they hope to compete with other managed service providers. Today, we are here to outline three simple steps you can take to boost the speed of your MSP’s mobile website to gain better traction with potential clients. (more…)

Do You Have an IT Marketing Padawan Learner?

Saturday, February 3rd, 2018

IT MarketingTaking Someone Under Your Wing

When it comes to IT marketing, you may be well-suited to draw from an internal pool of trustworthy individuals for a salesperson. Granted, sourcing one externally who has credentials makes plenty of sense, but it could be costly. Meanwhile, if you’ve already got a sales department, you may scout a tech with “people skills” and start grooming them to sell. Such technical salespeople have an inbuilt advantage. They understand the value of what they’re selling intrinsically. Though they may need assistance “selling themselves,” they won’t need assistance selling the product and this will end up being quite useful. (more…)

Have You Hired an IT Marketing Coach to Develop Your Sales Strategy?

Monday, January 29th, 2018

IT marketingThe IT world is filled with managed service providers competing against each other to gain access to new clients and using a digital marketing agency can give your IT marketing the boost it needs to gain additional customers. Of course, you may be wondering if the use of a digital marketing agency is worth the time and resources, but they can have a significant impact on the success of your company. Here are just a few of the benefits of using a digital marketing agency to reach new clients in the managed service world: (more…)

Can Your IT Company Learn about Marketing from a Indian Legend?

Saturday, January 27th, 2018

IT MakretingA Cherokee legend of old gives great insight on the duality of man. The strife between good and evil. This is how the tale goes:

An old Cherokee is teaching his grandson about life. “A fight is going on inside me,” he said to the boy.

How what can an IT Company learn about marketing for an old legend? (more…)

4 Ways to Overcome IT Marketing Fears

Tuesday, January 23rd, 2018

IT marketingTrying new things can be an unnerving experience. Understanding how to overcome that fear is a fundamental key to any successful IT marketing campaign. A new advertising strategy can be the catalyst in expanding your business and reaching new clients. Of course, anytime you try something new, it involves risks. It is important not to become nervous and second guess yourself during these times. In order for your business to reach its full potential, you must overcome fear and anxiety, as they just paralyze your company. You can overcome these fears through a few simple methods. Here are four ways that can help you have the courage to expand your business in new areas: (more…)

IT Marketing Tips: How to Overcome a Negotiation Deadlock

Friday, December 15th, 2017

IT MarketingNegotiating with potential clients can be difficult, so it is essential to understand a few IT marketing tips that can help you overcome these obstacles and attain a new customer. While each client is different, they all share similar attributes and it is crucial to understand how to negotiate with each one effectively. Here are five steps that you can use to resolve negotiation roadblocks, which will allow you to grow your consumer base on a consistent basis: (more…)

We Control the IT Marketing Keyword Racket In this Town!

Friday, November 3rd, 2017

IT MarketingOn Gangland streets, the Mafia and other underworld organizations fight to control the illegal markets. These illicit markets are called rackets, and criminals fight to gain dominance over each racket. This often means using violence to eliminate the will of competing organizations. When it comes to controlling the high-traffic IT marketing keywords racket, MSP SEO Factory has used massive intimidation to gain dominance over this racket! Why does this matter to your MSP Business?

 

Why is There a Fight for High-Traffic Keywords?

There are only a handful of high-traffic keywords in just about every major market in the United States. This means most of the businesses in each metro area tend to search specific keywords when looking for a new IT support provider. In addition, it’s typical for internet searchers to only consider the company that ranks on top. This is like a Gangland community that only has a few high traffic street corners when they can conduct their illicit activities. Naturally, when there are competing crime syndicates in each metro area, they will be fighting for those coveted street corners. In the same way, IT companies and IT marketing vendors will be fighting for these rare high traffic keywords.

 

How Did We Intimate the Competition?

The way that we intimidate these IT marketing competitors is by going all in to overwhelm them with original content, guest blogs, updates, etc., that exceed these rival’s wildest dreams. When they see how fast we get our MSP clients ranked on top of these high-traffic keywords with many articles and backlinks, they’ll feel they could never catch up in a million years. This is just like the one underworld organization that decides to dominate the street covers with overwhelming violence and show of force. The weak-kneed bad guys will lose their stomach for a fight and acquiesce the coveted street corners. In the same way, the IT marketing competitors lose their will to fight when they see the overwhelming show of force we bring to the MSP SEO fight.

 

Now that you’ve realized that IT marketing keywords are rare and that we have the secret to controlling who owns the top-ranked position on these keywords; we control this racket and then we can assign your IT company the high-traffic keywords in your local market before your competitor beats you to the punch. If you let us make that happen, then your MSP business would be getting the easy way to close leads on the internet. To make it come to fruition, give us a call and pony up the cash!

Should You Break Eggs to Make IT Marketing Omelets?

Wednesday, October 18th, 2017

IT Marketing

When it comes to IT marketing online, is it or isn’t it a messy process? Often, an MSP usually has some existing rankings before they hire an SEO firm to boost them to top-ranked status. Many novices to the internet marketing game might assume the process will be extremely orderly and they should see their MSP website just start moving right up rankings until they are on the top. However, is this a realistic expectation or is there any reason to believe successful SEO is more like having to break eggs to make omelets?

 

Competition is a Factor

Never underestimate your IT marketing competition’s response to your website suddenly overtaking their ranking. Do you really believe they will just stand idly by and watch your meteoric rise to top-ranked status? On the contrary, many of your IT competitors will have the attitude that you will move ahead of them on the Google index over their dead body. Of course, you can expect a volley of internet marketing updates that rival your SEO moves that can push you back down in the short term. If IT providers ignore their competition’s influence on their internet marketing initiatives, then it will cost them dearly. This is one of the contributing factors to a messy game of SEO where an MSP website come move up and then back down, before enough momentum and be achieved to finally slingshot past all the competition.

Google Indexing is a Factor

The other issue that can cause the IT marketing process of getting a website top ranked is the fact that there are many changes that must be enacted to transform the sites rankings. These changes can range from the creation of new pages, updating the URL, adding keywords, blogs, backlinks etc. These changes will cause your website to get re-indexed. The process of having Google re-index your website can be very scary as it can cause your site to temporally disappear off the index completely. Once your website is finally re-indexed, it can often reappear in a lower position that it has previously been indexed. This process can be racking and is very messy indeed! However, if the internet marketing is implemented correctly it will cause your MSP website to ultimately rise to the top.

 

If you’re currently in the process of marketing your website, then it’s important that you have a realistic expectation about the process. If you know in advance that you could see your website move up and down in its position several times and even disappear temporally, then these won’t shack your nerves and cause you to lose confidence in the process. This is the ultimate danger as many MSPs that aren’t forewarned about the messy process will lose confidence and pull out early, so consider your MSP business to be forewarned that a successful IT marketing campaign will be like having to break some eggs to make omelets!


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