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Leaving Your IT Marketing Agency at the Wrong Time Is a Bad Move

Archive for the ‘IT Marketing’ Category

Leaving Your IT Marketing Agency at the Wrong Time Is a Bad Move

Wednesday, July 4th, 2018

Oftentimes, IT marketing solutions take a while to mature. When they do, ROI is measurable and sustainable in a continuous way. When they don’t, money is lost. The thing about modern SEO marketing is that it takes time, skill, and investment for sought profit. If you must leave a marketing agency, ensure you don’t pull the cookies out of the oven before they’re baked all the way through. Before finding new marketing representation, consider these things: 

 

  • Personal skill isn’t requisite to professional experience
  • Resource conservation may prove a snare
  • Conflicting advice from a friend

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Understanding Competitors and How to Improve Your IT Marketing

Tuesday, July 3rd, 2018

Your IT marketing stands to inform itself effectively based on observation of the market, competitors, and your target clientele. There are always going to be areas where you can improve. Competitors will be better than you at some things, worse at others. What you want to do is figure out where you’ve got an advantage and emphasize that such that your disadvantages can be overcome by increased profit over time. Following are several things you can do to help you outperform competitors: 

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Boost Your IT Marketing with a Referral Program!

Thursday, June 28th, 2018

When it comes to sales, nothing beats getting your customers to be your biggest source of IT marketing power. After all, if you’re delivering on your promises so well that your customers give you referrals, you know you must be doing something right. The market and your new customers will see that, too. To exploit the power of referrals, however, it is vitally important to actively solicit that support from your customers. It’s not good enough just to sit back and hope customers will help you in that way. After all, they’re busy. And besides, we all need a little nudge now and then.

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Sunday IT Marketing Strategies

Friday, June 22nd, 2018

MSP BusinessIT marketing oftentimes employs outbound email marketing to reach prospects. There are statistical models stipulating the most effective time to send such emails is between Tuesdays and Thursdays from the start of a workday to about 11 PM. A lot of automated emails are sent on a schedule, making it less complicated to reach large quotients of clientele effectively. Time and money are conserved.

Here’s the thing: such outbound marketing strategies have come to define the market, but it turns out there are other times you can send these materials effectively. One of the most effective times is actually over the weekend on Saturday and Sunday.

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Why You Should Nurture Leads in Your IT Marketing

Monday, June 18th, 2018

Your IT marketing strategy will have some leads that quickly develop into sales and some requiring constant nurturing to convert. Think of it like a child learning to walk before learning to run. Your prospects are born into your company’s service delivery suite upon conversion, and they grow with you over time. With that in mind, following are a few tips to help you effectively nurture leads: 

 

  • Avoid pushiness
  • Establish more than one means of contact
  • Group leads in terms of quality

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3 Common IT Marketing Mistakes and How to Avoid Them

Friday, June 8th, 2018

You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them:

1. Not Using Social Media

Does your IT company have a social media presence? Social media provides an excellent opportunity for your IT business to reach out to new customers and build upon existing relationships. However, many IT providers are not on social media platforms, which significantly limits the effectiveness of a digital marketing strategy. A social media presence will not only build your brand but is a free form of advertising that can help you reach a broad audience. (more…)

5 Signs Your IT Marketing Strategy Needs a Reboot

Wednesday, June 6th, 2018

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

  • Negative Analytics
  • Poor SEO
  • Scant Feedback
  • Reduced Sales
  • Silent Social Media

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Explaining Risk Universe and Defending Their Business with IT Marketing

Wednesday, May 23rd, 2018

IT MarketingThere are certain IT security practices that you need explain that business owners should always try to follow. Unless they are experienced with it however, it’s just going to be gibberish to them. Unfortunately, it’s imperative they understand all this information in detail and know it inside out so that they can correctly adopt it for their company and help you secure their network, data, and everything else.

Know the Risks

One of the the first thing that you want to do when your IT marketing representative is meeting a new client is get them to understand all the risks that are out there. Think of it as an exercise that’s going to allow you to come up with their risk universe. That risk universe should contain all the potential hazards that their company may face.   (more…)

Your IT Marketing Should Target Prospects with Data Integration Problems

Wednesday, May 16th, 2018

IT MarketingData integration can be a lengthy and sophisticated process from the perspective of a client. Most organizations have large amounts of data that require proper integration but an incompetent IT provider can jeopardize this process. Without integration, data can be rendered useless. The last thing any business wants is an IT support mechanism that can’t satisfy their information needs in the context of data integration and subsequently, effective decision-making. What is the use of IT company who can’t integrate data appropriately and on time? These are the types of clients that your IT marketing should target. (more…)

Your IT Company Should be Marketing to SMBs!

Thursday, May 3rd, 2018

IT marketingA Greater Quotient of Proficiency

IT companies should be marketing to SMBs to make it possible for small and mid-sized business to maximize their profitability over time. Such profitability becomes much more attainable through services exterior to their organization. (more…)


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