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Explaining Risk Universe and Defending Their Business with IT Marketing

Archive for the ‘IT Marketing’ Category

Explaining Risk Universe and Defending Their Business with IT Marketing

Wednesday, May 23rd, 2018

IT MarketingThere are certain IT security practices that you need explain that business owners should always try to follow. Unless they are experienced with it however, it’s just going to be gibberish to them. Unfortunately, it’s imperative they understand all this information in detail and know it inside out so that they can correctly adopt it for their company and help you secure their network, data, and everything else.

Know the Risks

One of the the first thing that you want to do when your IT marketing representative is meeting a new client is get them to understand all the risks that are out there. Think of it as an exercise that’s going to allow you to come up with their risk universe. That risk universe should contain all the potential hazards that their company may face.   (more…)

Your IT Marketing Should Target Prospects with Data Integration Problems

Wednesday, May 16th, 2018

IT MarketingData integration can be a lengthy and sophisticated process from the perspective of a client. Most organizations have large amounts of data that require proper integration but an incompetent IT provider can jeopardize this process. Without integration, data can be rendered useless. The last thing any business wants is an IT support mechanism that can’t satisfy their information needs in the context of data integration and subsequently, effective decision-making. What is the use of IT company who can’t integrate data appropriately and on time? These are the types of clients that your IT marketing should target. (more…)

Your IT Company Should be Marketing to SMBs!

Thursday, May 3rd, 2018

IT marketingA Greater Quotient of Proficiency

IT companies should be marketing to SMBs to make it possible for small and mid-sized business to maximize their profitability over time. Such profitability becomes much more attainable through services exterior to their organization. (more…)

What can Pawn Sacrifice Teach you about the IT Marketing Game?-

Tuesday, May 1st, 2018

MSP BusinessThe battle of the century wages in this film classic over a simple board game. Well it may not be so simple to everyone, but many don’t have the patience to learn the valuable skills chess fosters that are shown by chess prodigy Bobby Fischer in his hot streak. The real question is, however, what can I learn from Searching for Bobby Fisher that applies to the IT marketing world? (more…)

How Lessons from The Hunger Games Can Improve IT Marketing

Friday, April 27th, 2018

IT MarketingSometimes, to improve your IT marketing strategies, you only need to look at successful literature and movies and learn from their plot lines. One considerable source is the bestselling book and box-office hit movie, The Hunger Games. In this dystopian free for all, 24 younglings are pit against each other in a massive battle dome. Katniss Everdeen played by Jennifer Lawrence, volunteers to take the place of her younger sister as the tribute to the annual Hunger Games. From the beginning, Katniss has naturally crafted survival skills, however, winning the Games takes more than talent. She needs to learn how to play it too.

In such a competitive marketplace, MSPs need to understand that skills alone will not cut it. You need to see things in the broader scale so that you will know how and where your IT marketing strategies play out against your competitors and your audience. Katniss has a difficult time understanding this at first, but when she finally sees its relevance, she uses it to her advantage and it gives her the needed leverage to succeed.

So, what exactly did Katniss do that could also benefit your marketing campaigns? Here are four key lessons from the Hunger Games:

Get a mentor

Despite Katniss’ excellent hunting skills with a bow and arrow, she would not know how to play the game right without her mentor Haymitch. Haymitch, a former victor of the Games, helps her strategize and teaches her how to influence the crowd to get sponsors. In the business world, mentors are also valuable because of their experience and wisdom. They can help you maneuver your way in the intricate dealings of business and teach you ways and tactics you cannot learn from books. Find your company a trusted mentor and develop a culture mentorship within the organization wherein employees mentor other employees to pass on knowledge and cultivate skills.

Stand out

With 23 other tributes, Katniss needs to stand out and be memorable if she wants to get sponsors. Cinna, her stylist understands how important this is and so designs her costumes to be unique and unforgettable. She even got the moniker ‘the girl on fire’ because of her wardrobe. In the same way, your company needs to stand out from the rest of the competition. You can do this by concentrating on your niche markets and delivering high-quality services that match your branding and marketing efforts. Identify what makes your company different from the other and create a strong brand identity that will get you noticed and remembered. Another one is to be seen everywhere – attend expos and trade shows, be an active member of the business chamber, do charity events, speak at conferences and have a relevant online presence.

Win the crowd

Aside from being memorable, she needs to be likable too. Katniss needed to win the crowd because sponsors could come from them. The sponsors provide her with resources within the arena, which ultimately help her survive and win the Hunger Games. She uses a love-interest to her advantage, playing the media side of the game. In the same manner, the marketing of your services needs to have an emotional connection with the audience. Your campaigns should not be focused on how good your company is, but it should be more on responding to your audience’s needs.

Marketing is a vital tool that is needed to outdo stronger competitors whether you’re in The Hunger Games or the marketing world. MSPs can learn from Katniss and her journey to becoming the victor that talents and skills are not enough to succeed. You need smart and appealing IT marketing strategies to win the crowd and survive.

What can Zombie land Teach us about IT marketing?

Sunday, April 8th, 2018

IT MarketingEmma Stone and Jesse Eisenburg star in this Zombified sci-fi flick. These two and their unlikely team will have to work together to survive the undead hordes in their path. But the question is, what does my IT marketing have to learn from this? Though we may not have the undead scratching at our door, our MSP marketing team must fight zombies daily. These zombies come in the form of syndicated blogs that are eating many unsuspecting companies alive.

Google’s AI bots and crawlers that maintain the job of analyzing website pages and utilizes the links provided to create a web throughout the internet. Most MSP marketers realize that blogging is essential for ranking by Google’s bots and crawlers. Their solution however isn’t always in your best interest due to many of these MSPs posting syndicate blogs over a variety of clients. These syndicate articles have no real value to them to Google’s bots and are synonymous to balloons filled with air compared to balloons filled with helium or rather, original content. Google’s AI will crawl your webpage and will analyze links to create a web between websites, but duplicate articles will be marked “no find no follow” which is essentially invisible to the site crawlers. These syndicate articles act as mindless zombies to Google that are hungry to rise in rank.

Lock and Load!

The ammunition to survive this horde of undead is original content. Google has no real content of its own and to understand Google you must understand that they want what is best for their customer as the leading search engine. This means that the AI is searching for the most relevant and updated information which can be created through blogging, hosting guest blogs, and maintaining website activity. Though the zombies are strong in number they will not be individually challenging so if you keep your gun loaded and your guard up you will prevail. You win more flies with honey than you do with rotten flesh!

The IT Marketing Mistakes We Can Get from Supreme Leader Snoke

Wednesday, March 28th, 2018

MSP MarketingThe villain Supreme Leader Snoke of the new Star Wars trilogy may have been powerful with the dark side of the Force but (spoiler alert!) Kylo Ren, his apprentice betrayed and killed him in Episode VIII: The Last Jedi. He should have learned that arrogance is not a virtue and is a costly weapon to wield. Now, in the IT marketing facet of your business, you may feel secure and confident in the success of your marketing plans, but you could be blindly running off a cliff. Unfortunately, many MSP companies have fallen into these traps and have taken some serious body blows. So, to save your company from the troubles of wasted time, effort, and resources, here are some marketing mistakes you can catch from Snoke that you should avoid committing. (more…)

What Can Finn of Star Wars Teach About IT Marketing

Monday, March 26th, 2018

IT MarketingYour IT marketing team faces a daily battle against competitors, but many overlooks that the marketing department also experiences conflicts from other areas inside your company? FN-2187, trained since birth as a stormtrooper of the First Order and eventually became a renegade soldier after developing a conscience; causing him to disobey the order to kill the villagers on the planet of Jakku. He found his way out, was given the name Finn, and joined the Resistance with the scavenger Rey. By having a non-violent approach, he realized that his enemy was not even his enemy at all. And much like the life of Finn, MSPs can get caught up in the external and internal struggles.

Most MSPs think that sales and marketing are the enemies of their company. They tend to have a combative attitude when engaging in meetings about market strategies. This division within the company is not healthy for the business and therefore needs to be addressed immediately. Here are ways to improve the teamwork between the marketing and other departments in your MSP company. (more…)

Should You Break Eggs to Make IT Marketing Omelets?

Wednesday, March 21st, 2018

IT Marketing

When it comes to IT marketing online, is it or isn’t it a messy process? Often, an MSP usually has some existing rankings before they hire an SEO firm to boost them to top-ranked status. Many novices to the internet marketing game might assume the process will be extremely orderly and they should see their MSP website just start moving right up rankings until they are on the top. However, is this a realistic expectation or is there any reason to believe successful SEO is more like having to break eggs to make omelets?

 

Competition is a Factor

Never underestimate your IT marketing competition’s response to your website suddenly overtaking their ranking. Do you really believe they will just stand idly by and watch your meteoric rise to top-ranked status? On the contrary, many of your IT competitors will have the attitude that you will move ahead of them on the Google index over their dead body. Of course, you can expect a volley of internet marketing updates that rival your SEO moves that can push you back down in the short term. If IT providers ignore their competition’s influence on their internet marketing initiatives, then it will cost them dearly. This is one of the contributing factors to a messy game of SEO where an MSP website come move up and then back down, before enough momentum and be achieved to finally slingshot past all the competition.

Google Indexing is a Factor

The other issue that can cause the IT marketing process of getting a website top ranked is the fact that there are many changes that must be enacted to transform the sites rankings. These changes can range from the creation of new pages, updating the URL, adding keywords, blogs, backlinks etc. These changes will cause your website to get re-indexed. The process of having Google re-index your website can be very scary as it can cause your site to temporally disappear off the index completely. Once your website is finally re-indexed, it can often reappear in a lower position that it has previously been indexed. This process can be racking and is very messy indeed! However, if the internet marketing is implemented correctly it will cause your MSP website to ultimately rise to the top.

 

If you’re currently in the process of marketing your website, then it’s important that you have a realistic expectation about the process. If you know in advance that you could see your website move up and down in its position several times and even disappear temporally, then these won’t shack your nerves and cause you to lose confidence in the process. This is the ultimate danger as many MSPs that aren’t forewarned about the messy process will lose confidence and pull out early, so consider your MSP business to be forewarned that a successful IT marketing campaign will be like having to break some eggs to make omelets!

Do You Have an IT Marketing Padawan Learner?

Monday, March 19th, 2018

IT MarketingTaking Someone Under Your Wing

When it comes to IT marketing, you may be well-suited to draw from an internal pool of trustworthy individuals for a salesperson. Granted, sourcing one externally who has credentials makes plenty of sense, but it could be costly. Meanwhile, if you’ve already got a sales department, you may scout a tech with “people skills” and start grooming them to sell. Such technical salespeople have an inbuilt advantage. They understand the value of what they’re selling intrinsically. Though they may need assistance “selling themselves,” they won’t need assistance selling the product and this will end up being quite useful. (more…)


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