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IT Marketing Tips: How to Overcome a Negotiation Deadlock

Archive for the ‘IT Marketing’ Category

IT Marketing Tips: How to Overcome a Negotiation Deadlock

Friday, December 15th, 2017

IT MarketingNegotiating with potential clients can be difficult, so it is essential to understand a few IT marketing tips that can help you overcome these obstacles and attain a new customer. While each client is different, they all share similar attributes and it is crucial to understand how to negotiate with each one effectively. Here are five steps that you can use to resolve negotiation roadblocks, which will allow you to grow your consumer base on a consistent basis: (more…)

We Control the IT Marketing Keyword Racket In this Town!

Friday, November 3rd, 2017

IT MarketingOn Gangland streets, the Mafia and other underworld organizations fight to control the illegal markets. These illicit markets are called rackets, and criminals fight to gain dominance over each racket. This often means using violence to eliminate the will of competing organizations. When it comes to controlling the high-traffic IT marketing keywords racket, MSP SEO Factory has used massive intimidation to gain dominance over this racket! Why does this matter to your MSP Business?

 

Why is There a Fight for High-Traffic Keywords?

There are only a handful of high-traffic keywords in just about every major market in the United States. This means most of the businesses in each metro area tend to search specific keywords when looking for a new IT support provider. In addition, it’s typical for internet searchers to only consider the company that ranks on top. This is like a Gangland community that only has a few high traffic street corners when they can conduct their illicit activities. Naturally, when there are competing crime syndicates in each metro area, they will be fighting for those coveted street corners. In the same way, IT companies and IT marketing vendors will be fighting for these rare high traffic keywords.

 

How Did We Intimate the Competition?

The way that we intimidate these IT marketing competitors is by going all in to overwhelm them with original content, guest blogs, updates, etc., that exceed these rival’s wildest dreams. When they see how fast we get our MSP clients ranked on top of these high-traffic keywords with many articles and backlinks, they’ll feel they could never catch up in a million years. This is just like the one underworld organization that decides to dominate the street covers with overwhelming violence and show of force. The weak-kneed bad guys will lose their stomach for a fight and acquiesce the coveted street corners. In the same way, the IT marketing competitors lose their will to fight when they see the overwhelming show of force we bring to the MSP SEO fight.

 

Now that you’ve realized that IT marketing keywords are rare and that we have the secret to controlling who owns the top-ranked position on these keywords; we control this racket and then we can assign your IT company the high-traffic keywords in your local market before your competitor beats you to the punch. If you let us make that happen, then your MSP business would be getting the easy way to close leads on the internet. To make it come to fruition, give us a call and pony up the cash!

Should You Break Eggs to Make IT Marketing Omelets?

Wednesday, October 18th, 2017

IT Marketing

When it comes to IT marketing online, is it or isn’t it a messy process? Often, an MSP usually has some existing rankings before they hire an SEO firm to boost them to top-ranked status. Many novices to the internet marketing game might assume the process will be extremely orderly and they should see their MSP website just start moving right up rankings until they are on the top. However, is this a realistic expectation or is there any reason to believe successful SEO is more like having to break eggs to make omelets?

 

Competition is a Factor

Never underestimate your IT marketing competition’s response to your website suddenly overtaking their ranking. Do you really believe they will just stand idly by and watch your meteoric rise to top-ranked status? On the contrary, many of your IT competitors will have the attitude that you will move ahead of them on the Google index over their dead body. Of course, you can expect a volley of internet marketing updates that rival your SEO moves that can push you back down in the short term. If IT providers ignore their competition’s influence on their internet marketing initiatives, then it will cost them dearly. This is one of the contributing factors to a messy game of SEO where an MSP website come move up and then back down, before enough momentum and be achieved to finally slingshot past all the competition.

Google Indexing is a Factor

The other issue that can cause the IT marketing process of getting a website top ranked is the fact that there are many changes that must be enacted to transform the sites rankings. These changes can range from the creation of new pages, updating the URL, adding keywords, blogs, backlinks etc. These changes will cause your website to get re-indexed. The process of having Google re-index your website can be very scary as it can cause your site to temporally disappear off the index completely. Once your website is finally re-indexed, it can often reappear in a lower position that it has previously been indexed. This process can be racking and is very messy indeed! However, if the internet marketing is implemented correctly it will cause your MSP website to ultimately rise to the top.

 

If you’re currently in the process of marketing your website, then it’s important that you have a realistic expectation about the process. If you know in advance that you could see your website move up and down in its position several times and even disappear temporally, then these won’t shack your nerves and cause you to lose confidence in the process. This is the ultimate danger as many MSPs that aren’t forewarned about the messy process will lose confidence and pull out early, so consider your MSP business to be forewarned that a successful IT marketing campaign will be like having to break some eggs to make omelets!

The IT General Needs Battle Reports; But Has No Marketing Army?

Monday, October 16th, 2017

IT marketingImagine an Army General that demands reports and data about an enemy invasion. This might sound logical except this general has not commissioned an army to defend his country. If his officers could get him the data it would all be bad! You would probably conclude this General has his priorities backwards since he should first establish a defense and then track its progress. How have some IT companies made the same order of operations mistake with their SEO marketing campaigns? (more…)

Why Your MSP Business Needs a Strategic IT Marketing Plan

Friday, September 1st, 2017

IT MarketingAs an MSP, you have a great opportunity to improve your fortunes by engaging on an effective IT marketing campaign to generate leads and boost sales. However, without a plan, your efforts could go down the drain, wasting your time and money. A strategic marketing plan can be the difference between profitability and loss. It will benefit you to understand what it entails and subsequently know how to capitalize on it to improve your business. (more…)

Maximizing IT Marketing Strategy to Acquire More Clients

Friday, August 25th, 2017

IT MarketingThe Right Words

IT marketing suffers from this: there’s often not a proper consideration of potential client needs. A great example might be seen through an IT-tech-turned-salesperson. Imagine this individual selling a hard drive by describing the speed at which information can be transferred from the drive to a computer and excitedly gushing about technical components inside. Will he sell that drive? It isn’t very likely. No, he’ll more likely get polite smiles and nods until the customer’s attention has been exhausted, then that customer will continue with their business and the IT tech/salesperson will not have converted a new client. (more…)

Adapting Strategic IT Marketing Solutions to Your MSP’s Website

Monday, August 14th, 2017

IT marketingYour Online Face

IT marketing must carefully examine public representations of a company. One of the most important to consider is your website. You want a site that has a minimalist approach for ease of navigation. You want your company name, services, contact information, and content pertaining to your advantages over other companies. You want this information front and center, undiluted by strange dancing GIFs or eye-maligning color schemes. (more…)

IT Marketing Sales Tips For Experts-Turned-Salespeople

Tuesday, August 8th, 2017

MSP MarketingSix Strategic Sales Perspectives

IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:

• Prospecting
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)

We Can Learn some IT Marketing Tricks from Willy Wonka!

Monday, July 31st, 2017

IT MarketingI believe most of our MSP readers have seen the cult classic Willy Wonka and the Chocolate Factory. You probably remember that Willy Wonka had become a Hermit as he had closed the Factory to outsiders and never left. This maverick, however, unleashes a brilliant marketing campaign that offers a chance to win his prized factory for only a few lucky candidates that find a golden ticket.

This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business? (more…)

Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?

Thursday, July 20th, 2017

IT MarketingSales in the Fast Lane

IT marketing has a tough nature. The sales cycle is long and technological advances continue to develop almost faster than you can sell them. Technological pursuits predicate technological solutions for marketing. One of the most successful is called content marketing. Consider these four pillars of content marketing strategy: (more…)


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