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Archive for the ‘IT Marketing’ Category

Putting Aesthetics Ahead of Utility With IT Marketing Can Lead to a Disaster!

Wednesday, May 17th, 2017

IT services SacramentoOf “Style” And “Substance”

Your IT marketing needs to marry style and substance in a sort of harmonious balance that is internally complimentary. Unfortunately, in modern times, people tend to go one way or the other. When you consider the style aspect of things, one place in particular practically lives out this reality. Have you ever been to LA? This area of the country is the original “style over substance” crèche. This is where that concept was born, nourished, and released on the world. As a matter of fact, LA has capitalized on the “style over substance” motif so hard that they’ve managed to mash the minds of many film enthusiasts. If you don’t believe that, just go watch one of the Transformers movies. There’s plenty of style, but what substance? Here’s their lesson: there are good guys and there are bad guys… and there are helicopters. (more…)

Here’s Why You Should Bring More Staff in to Help You Better Strategize Your IT Marketing!

Thursday, May 11th, 2017

MSP MarketingThe process of coming up with an IT marketing plan for your business should be something that’s done as a team, not in isolation. The biggest mistake that many managed service providers make when it comes to their marketing is they don’t dedicate enough resources to it. They have a one-person marketing department, and that individual is tasked with coming up with ideas to help bring in new clients, retain their current customers, and grow the business overall. How can one person have all of the necessary creative juices to come up with an actual marketing plan that’s gong to yield the success you want? You honestly should be thinking about bringing in more staff to help. (more…)

Don’t Just Add Random Services to Your Bundle Offering, This Could Weigh Down Your IT Marketing!

Friday, May 5th, 2017

MSP MarketingThe Right Formula

IT marketing companies should offer clients services tailored to meet their needs. Granted, you want clients to purchase packages. If they neglect to get something like, say, BDR support, there’s a very real possibility their data could be lost and you get blamed even though it’s clearly their fault for not sourcing the right kind of support beforehand. So, it makes sense to have all packages come with a certain “baseline” of service delivery— but you still need to be flexible. (more…)

Enjoy a Myriad of Benefits for Your IT Marketing Campaign by Including Complimentary Backup Service Solutions!

Tuesday, May 2nd, 2017

MSP MarketingWhen you perform IT marketing for your business, how do you attract and retain new clients? When networking or going through a sales pitch, many MSP business owners focus on what sets them apart from others, their talented team, and why potential clients should use their services. They may also do some cost comparison between them and their competitors, and point out all the reasons why MSP services make more sense than trying to handle IT needs in-house. While all of these are valuable and can get clients to the edge of making a decision, sometimes you need that little something extra to push them over. (more…)

Why Are Some IT Providers Skeptical About Internet Marketing?

Thursday, April 27th, 2017

IT MarketingThe time has come for managed service providers to embrace Internet marketing. For far too long, Internet marketing firms have worked tirelessly to try and bring MSPs over to help them grow their business. IT marketing providers and MSPs are a match made in heaven, but it’s the misconceptions that exist about what these services provide that lead to so many of them simply saying no. (more…)

Being a Real-World Authority Can Boost Your IT Marketing!

Wednesday, April 19th, 2017

IT MarketingThe Continuing War Against “The Little Guy”

IT marketing through online content solutions gives small business the ability to compete with big-ticket enterprises, but those enterprises are trying to take back the market.

This war’s waged for decades, and with the Internet, it’s been kicked into high gear. Originally, the advent of the Internet was seen as a positive for smaller businesses. Many hailed it as the great equalizer. The reason is that a small business and a large business could both get a website, and if both sites were properly designed, the potential client couldn’t tell the difference. (more…)

What Are the Key Factors to Ensuring Your IT Marketing Is Executed the Best Way?

Thursday, April 13th, 2017

IT marketingThe Value of User Education

IT marketing shunning user education is less successful than that including this necessary feature of the tech world. There are several levels of education which are necessary for the most successful outreach programs. Proper user education will turn concern into action, and involves training at the board level, the C-level, and for all employees. (more…)

Don’t Send IT Marketing Prospects into Landing Page Hell!

Thursday, March 23rd, 2017

IT marketingWhy Restrict Clients?

IT marketing can’t just be one-dimensional. It can’t just be two-dimensional, either. Three-dimensional? Well, that’s getting better, but it’s still not quite at the point of maximized effectiveness. Proper marketing in IT has to be of the four-dimensional variety. It has to extend throughout time. It’s not enough to be visible, tangible, and effective. It’s got to continuously draw in potential clientele.

This means that an effective campaign will have a multi-tiered approach that courts clients from more than one angle. It will incorporate known marketing techniques and new ones. It will avoid those techniques which are beginning to wane, and court those beginning to catch on. (more…)

There Is No Silver Bullet for IT Marketing Success on the Web!

Wednesday, March 15th, 2017

IT marketingSome people think social media should be the focal point of IT marketing, while others are solely focused on pay-per-click (PPC) advertising, blog content, embedded videos, or perfecting their homepage. However, remember this: there’s no silver bullet of marketing for MSPs. You need to take advantage of each marketing strategy, from blogging all the way to social media and beyond. (more…)

What Does the IT Marketing Story Telling Ability Encompass?

Wednesday, March 8th, 2017

IT MarketingEffective Storytelling

For IT marketing in specific, there’s more than one sort of storyteller. There’s the storyteller who can sit down and put facts on a piece of paper such that a cogent tale can be revealed from disparate elements. There are storytellers who can communicate with very few words, and yet incorporate ideas. There are those who can persuade, those who build rapport, and those who are good public speakers. For your MSP, you want storytellers on your sales team, but you want the right kind of storytellers. Socially-awkward novelists need not apply. (more…)


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