IT lead generation requires a directed approach that can’t be ignored in today’s marketplace. It’s a necessary expense; kind of like rent, utilities, or maintenance. Additionally, the market requires greater effort than it did in previous years for MSPs to remain viable.
The Wild West days of the Internet are quickly coming to a close. Google and other search engines have established parameters enforced by algorithms which ensure that SPAM is curtailed as neatly as possible. One great way that search engines keep unnecessary leads from wasting people’s time is through SERP relegation. (more…)