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No Pictures, Then No IT Lead Generation Machine!

Archive for the ‘IT lead generation’ Category

No Pictures, Then No IT Lead Generation Machine!

Wednesday, July 27th, 2016

No user imageA Picture Is Worth A Thousand Words

IT lead generation has to work with modernity, not against it. In modernity, human attention spans have dived below that of a goldfish’s; at least according to last May’s Time Magazine. There’s no way around this, except some post-apocalyptic scenario; so marketers need to work with such trends.

They say that a picture is worth a thousand words. If so, then one second containing twenty-eight pictures (or frames) is worth 2,800 words; and a minute is worth 168,000; or slightly more words than exist in The Fellowship of the Rings.

Somewhere in there the analogy breaks down, but the point stands: visual communication is exceptionally effective, and in today’s market, may be the best way to reach your clientele. Research indicates that a colored visual — not even specifically a “picture”; just a visual with some pizazz –increases the likelihood of a user reading content by 80%. In addition, 46% of marketers swear by such illustrative techniques, indicating that substantial use of pictures is key in their lead generation strategy. (more…)

What Does Article Writing Have to Do with IT Lead Generation?

Tuesday, July 12th, 2016

Set of gearsSo, you have an interest in IT marketing and want to ensure the best IT lead generation. When you think of modern Internet marketing, you might think that it’s all about video content and social media. While these are also important parts of a larger picture, the truth is the core of IT marketing has remained the same over the years: creating original articles.

This raises two questions: how does this work, and why?

SEO And Being A Thought Leader

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Webinar: What are the Top 10 Biggest Internet Marketing Mistakes?

Thursday, June 23rd, 2016

webinar-list-300x201Before you go off half-cocked down the path of doing your own Internet marketing or hiring a professional MSP marketing company, there are a few things that you should consider. To know what they are, enter our upcoming joint webinar with XCELLERATE titled: “How to Generate and Close More Leads”.

We, at MSP SEO Factory, will focus on IT lead generation via SEO; and the great guys over at XCELLERATE will present on how to use a sales playbook, as well as, how to capitalize on IT leads.

If you are sick and tired of throwing your money away down a rat-hole, then join us on June 28, 2016, at 3:00 PM CT. Sign up at this link today!

Or click here https://attendee.gotowebinar.com/register/2918882689689649411

 

Best Intentions in IT Lead Generation Through Blogging Doesn’t Get You Anywhere!

Tuesday, June 21st, 2016

Man kicking back at desk IT lead generation is one of the skills that your marketing department personnel need to master if they are to succeed in catapulting your business to new heights. Your marketing guys are responsible for getting you quality leads, which could lead to increased interest in your business… and could, in turn, result in an increased number of customers and sales. Using blogging as a tool for lead generation is a common tactic among businesses, but it can easily fall between the cracks if not done properly. (more…)

Are the Images You Use for IT Lead Generation All Legal?

Tuesday, May 31st, 2016

3d businessman dragging a metal ballWhen performing IT lead generation, you’re typically going to be creating content that uses images. A lot of the time, marketers will use images they’ve found from around the Internet…but are they sure these images are legal?

Understanding Fair Use and Royalties

Fair Use is an important concept for anyone on the Internet. This is because the Internet is largely a transformative medium — people use Photoshop to edit photographs, people sample music to create new songs, etc. A lot of new media is being done by creating new content from original works, and this is thanks to Fair Use. Fair Use dictates that using excerpts of copyrighted material can be acceptable if it’s used for a transformative purpose, such as criticizing, parodying or teaching about it. This is why people can review movies and TV shows, for instance. (more…)

MSPs Can Bottleneck Their Own IT Lead Generation!

Tuesday, May 24th, 2016

Man trapped in a bottleLet’s face it: IT companies and managed service providers want better IT lead generation, so they hire experts. Unfortunately, managed service providers can still make mistakes, even when they’re hiring the right people to produce content for them. A common fault of people working with the Internet and technology is a need to have too much control over too many processes, and this can be very bad for the production of SEO-driven content.

The Problem With An Intrusive Review Process

The usual issue that happens when MSPs hire other companies to take care of their content production is that they want to have too much control over the process. This makes some sense, and on the surface may not seem like a bad thing: the business wants better IT lead generation, so of course they’re going to want to add a review process to make sure they’re getting what they pay for. (more…)

Is It Really Possible to Get Top Ranked for IT Lead Generation?

Wednesday, April 27th, 2016

magic wandMarketers concerned about their IT lead generation can sometimes look at Google search results for common keywords and keel over in despair. You look at all these big-name sites topping search results for the keywords you’re hoping to target, while you’re relatively small in comparison. Is it even possible for you to get top-ranked searches, or is the game rigged in their favor? (more…)

Top Ranked Status Affects Image and IT Lead Generation

Thursday, April 14th, 2016

10944299_sPeople look at getting high search engine rankings as the best goal there is. This makes sense, as high search rankings are known to promote IT lead generation, which any serious business that’s operating on the Internet should be interested in.

That being said, reaching the highest search results also comes with a host of other benefits that few people think about. Most people want it for lead generation and are looking at it from a purely numbers perspective — but due to how the human mind works, there’s a lot more to being at the top than just the obvious benefits. (more…)

Do Videos Help Websites with IT Lead Generation?

Wednesday, March 30th, 2016

Do videos helpLead generation, including IT lead generation, involves getting people interested in a service you offer or your business. To anyone who has done advertising, this probably sounds extremely familiar — since that’s basically what advertising is!

However, lead generation isn’t necessarily restricted to advertisements. On the Internet in particular, personal referrals, search engines and mailing lists, are other forms of lead generation. Anything can generate leads — and that includes videos. To learn how this is related to getting leads, read onward. (more…)

Turning Your Website into an IT Lead Generation Machine Will Mean Doing Your Research!

Thursday, July 16th, 2015

ResearchIf you want to have a successful online business, your website needs to be a well-oiled IT lead generation machine! And as the title suggests, you can’t do that if you don’t do proper keyword research. For the benefit of the uninitiated, let us take a few steps back and briefly explain what a keyword is and what keyword research is. (more…)


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