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MSPs Should Stop Relying on Reposting Borrowed Blogs for IT Lead Generation!

Archive for the ‘IT lead generation’ Category

MSPs Should Stop Relying on Reposting Borrowed Blogs for IT Lead Generation!

Friday, September 16th, 2016

Kids borrowing books in libraryInert Resource Conservation Measures

IT lead generation requires a directed approach that can’t be ignored in today’s marketplace. It’s a necessary expense; kind of like rent, utilities, or maintenance. Additionally, the market requires greater effort than it did in previous years for MSPs to remain viable.

The Wild West days of the Internet are quickly coming to a close. Google and other search engines have established parameters enforced by algorithms which ensure that SPAM is curtailed as neatly as possible. One great way that search engines keep unnecessary leads from wasting people’s time is through SERP relegation. (more…)

To Win at IT Lead Generation You Have to Get in the Game!

Monday, August 15th, 2016

Tabletop game with dice and game piecesYou Can’t Continuously Coast With Referrals

Considering 22% projected growth in the Information Technology industry by 2020, IT lead generation is increasingly integral. Many IT professionals accrue regular clients and operate from there, but as demand for such services rises, additional providers likewise develop, scraping off loyal clients. If your organization has fallen behind in outreach, it’s likely to lose profit relative to increasing IT demand. There will certainly be newer startups savvy enough to jump into the marketing waters. It may not always be the superior product that wins out. It could be the flashier one.

A Human Look

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If MSPs Don’t Post Blogs on Social Media, It Can Doom Their IT Lead Generation!

Wednesday, August 3rd, 2016

Doom and gloom signMore and more people are using social media to find services and products they need. With so many social platforms available, businesses have the opportunity to get their content in front of more eyeballs and enhance their IT lead generation. In fact, social media not only allows an increase in brand awareness, but it also allows you to attract many more followers than just through search engines. Sure, you could write your blogs and hope that the Internet gods place your content in front of the right audience, or you can do it yourself by posting the content on social media.

Make Your Readers Work for You

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No Pictures, Then No IT Lead Generation Machine!

Wednesday, July 27th, 2016

No user imageA Picture Is Worth A Thousand Words

IT lead generation has to work with modernity, not against it. In modernity, human attention spans have dived below that of a goldfish’s; at least according to last May’s Time Magazine. There’s no way around this, except some post-apocalyptic scenario; so marketers need to work with such trends.

They say that a picture is worth a thousand words. If so, then one second containing twenty-eight pictures (or frames) is worth 2,800 words; and a minute is worth 168,000; or slightly more words than exist in The Fellowship of the Rings.

Somewhere in there the analogy breaks down, but the point stands: visual communication is exceptionally effective, and in today’s market, may be the best way to reach your clientele. Research indicates that a colored visual — not even specifically a “picture”; just a visual with some pizazz –increases the likelihood of a user reading content by 80%. In addition, 46% of marketers swear by such illustrative techniques, indicating that substantial use of pictures is key in their lead generation strategy. (more…)

What Does Article Writing Have to Do with IT Lead Generation?

Tuesday, July 12th, 2016

Set of gearsSo, you have an interest in IT marketing and want to ensure the best IT lead generation. When you think of modern Internet marketing, you might think that it’s all about video content and social media. While these are also important parts of a larger picture, the truth is the core of IT marketing has remained the same over the years: creating original articles.

This raises two questions: how does this work, and why?

SEO And Being A Thought Leader

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Webinar: What are the Top 10 Biggest Internet Marketing Mistakes?

Thursday, June 23rd, 2016

webinar-list-300x201Before you go off half-cocked down the path of doing your own Internet marketing or hiring a professional MSP marketing company, there are a few things that you should consider. To know what they are, enter our upcoming joint webinar with XCELLERATE titled: “How to Generate and Close More Leads”.

We, at MSP SEO Factory, will focus on IT lead generation via SEO; and the great guys over at XCELLERATE will present on how to use a sales playbook, as well as, how to capitalize on IT leads.

If you are sick and tired of throwing your money away down a rat-hole, then join us on June 28, 2016, at 3:00 PM CT. Sign up at this link today!

Or click here https://attendee.gotowebinar.com/register/2918882689689649411

 

Best Intentions in IT Lead Generation Through Blogging Doesn’t Get You Anywhere!

Tuesday, June 21st, 2016

Man kicking back at desk IT lead generation is one of the skills that your marketing department personnel need to master if they are to succeed in catapulting your business to new heights. Your marketing guys are responsible for getting you quality leads, which could lead to increased interest in your business… and could, in turn, result in an increased number of customers and sales. Using blogging as a tool for lead generation is a common tactic among businesses, but it can easily fall between the cracks if not done properly. (more…)

Are the Images You Use for IT Lead Generation All Legal?

Tuesday, May 31st, 2016

3d businessman dragging a metal ballWhen performing IT lead generation, you’re typically going to be creating content that uses images. A lot of the time, marketers will use images they’ve found from around the Internet…but are they sure these images are legal?

Understanding Fair Use and Royalties

Fair Use is an important concept for anyone on the Internet. This is because the Internet is largely a transformative medium — people use Photoshop to edit photographs, people sample music to create new songs, etc. A lot of new media is being done by creating new content from original works, and this is thanks to Fair Use. Fair Use dictates that using excerpts of copyrighted material can be acceptable if it’s used for a transformative purpose, such as criticizing, parodying or teaching about it. This is why people can review movies and TV shows, for instance. (more…)

MSPs Can Bottleneck Their Own IT Lead Generation!

Tuesday, May 24th, 2016

Man trapped in a bottleLet’s face it: IT companies and managed service providers want better IT lead generation, so they hire experts. Unfortunately, managed service providers can still make mistakes, even when they’re hiring the right people to produce content for them. A common fault of people working with the Internet and technology is a need to have too much control over too many processes, and this can be very bad for the production of SEO-driven content.

The Problem With An Intrusive Review Process

The usual issue that happens when MSPs hire other companies to take care of their content production is that they want to have too much control over the process. This makes some sense, and on the surface may not seem like a bad thing: the business wants better IT lead generation, so of course they’re going to want to add a review process to make sure they’re getting what they pay for. (more…)

Is It Really Possible to Get Top Ranked for IT Lead Generation?

Wednesday, April 27th, 2016

magic wandMarketers concerned about their IT lead generation can sometimes look at Google search results for common keywords and keel over in despair. You look at all these big-name sites topping search results for the keywords you’re hoping to target, while you’re relatively small in comparison. Is it even possible for you to get top-ranked searches, or is the game rigged in their favor? (more…)


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