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Some MSPs Can’t See the Forest for the Trees with IT Lead Generation!

Archive for the ‘IT lead generation’ Category

Some MSPs Can’t See the Forest for the Trees with IT Lead Generation!

Tuesday, March 27th, 2018

IT lead generationWhen it comes to IT lead generation, one of the greatest redeeming features surfeiting modern marketing is data. Because the generation of IT leads commonly revolves around online marketing, a very exact picture of marketing impact can be established. Additionally, that which induced impact can be identified, examined and cumulatively applied. Sometimes that which induces a positive response among clients and prospective clients is that which would not be immediately intuitive based on a position of directed strategy. (more…)

Are Your IT Lead Generation Efforts Too Short to Be a Storm Trooper?

Sunday, March 18th, 2018

it lead generationIn the original Stars Wars film, Princess Leia was rescued by Luke Skywalker while he was wearing a Storm Trooper outfit and nags him by stating that he is “too short to be a Storm Trooper.” If your partner SEO firm looks, sounds, and seems like an SEO firm but is not producing results, then it may be impersonating one, similar to our hero, Luke Skywalker and his Storm Trooper outfit. A lot of MSPs spend thousands of dollars in IT lead generation only to get scammed by poor efforts, shady techniques, and broken promises. Here are some things to look for to know if you are in the middle of an SEO firm scam: (more…)

Can IT Websites Accomplish Lead Generation at the Bottom of Page One?

Thursday, February 22nd, 2018

IT Lead GenerationLead Generation Isn’t Confined to the Top Links

IT lead generation should still happen, even if your keywords haven’t gotten you to the top of the first search engine results page (SERP). SERPs have a certain statistical number of clicks, which include those at the bottom of the first page and toward the top of the second. You should see your traffic increase, even if you don’t have one of the top positions that come from a keyword of high volume. When traffic increases, leads should as well. If they don’t, there may be something else wrong that you need to think about. (more…)

Are You Following up on Your IT Lead Generation Campaigns?

Saturday, December 23rd, 2017

IT lead generationIT lead generation is never an easy thing for an MSP, and even if you get the leads you need to succeed, you still must nurture those leads. One of the most common reasons that a lead fails is simply because of a lack of follow-up.

Generally, this happens because a salesperson deems a lead as “bad,” but there is really no such thing as a bad lead. After all, you never really know if a lead is truly bad unless you try, right? So, the best way to deal with this is to let any prospects tell you when it’s time to stop following up. This way, you keep your MSP company fresh in the minds of your prospects, and you never know when that might trigger a sale.

This is only one tip to take away from this, however. Here are some more: (more…)

IT Lead Generation Tips: 4 Ways to Avoid Cancelled Appointments

Friday, December 22nd, 2017

IT lead generationThe IT world is a competitive environment and avoiding cancellations with prospective clients will help you create a dynamic IT lead generation market that will help your business to grow and reach new clients.

As you know, canceled appointments waste your time and resources. Investing in a prospect and doing the necessary research only to have them cancel at the last minute can be a very frustrating experience. Multiple canceled meetings in a short time period can cause you to lose a significant amount of money and become a major stumbling block for any IT provider that is trying to grow and reach new customers. While being able to eliminate canceled appointments completely is not possible, you can significantly reduce their occurrences. (more…)

How Can You Avoid Failed IT Lead Generation Campaigns?

Friday, December 15th, 2017

IT lead generationCreating an effective IT lead generation campaign can help your company reach new clients and enable your business to grow at a steady rate. Whether you’re just starting out or have been in the industry for years, these sales strategies can have a massive impact on the future of your business. Taking the extra time to study these plans will enable your organization to be successful and have a competitive advantage over other MSPs. Here are a few ways that you can create a successful marketing strategy in today’s business climate: (more…)

Audience Engagement: The Goal of Content Marketing for IT Lead Generation

Wednesday, July 19th, 2017

IT lead generationThe only way to reach your targeted audience for IT lead generation is by emotionally connecting with them. The way you do this is to create a content marketing plan that includes worthwhile content. Rise above the promotional and product-related content and produce content that your customers need. Content marketing is all about entertaining and educating your targeted audience, as well as increasing their trust in your business. As you continue with your content marketing plan, your audience will start to see you as a credible and informative resource, rather than a business trying to sell them a product. (more…)

Getting Past the IT Lead Generation Hurdles: Designing Effective Content

Wednesday, July 12th, 2017

IT Lead generationMSP Leads vs. Cold Calling Strategies

IT lead generation is going to produce more clientele, statistically, than customers who aren’t sourced from a group of previously acquired leads. Sure, if you go in cold, you may get that one in a thousand client who you wouldn’t have sourced otherwise. But if you go after a pile of leads, you may be able to up that number from one in a thousand to one in ten or maybe even higher. This is why many companies who focus on marketing between businesses are increasing their budgets pertaining to leads.

One of the most effective ways to increase leads and maximize spending on such efforts is through blogging. Studies have shown that B2B marketers who blog increase leads up to 67% over those that don’t. Those are some loud numbers and they’re definitely worth listening to. (more…)

MSPs Should Take a Calculated Risk for IT Lead Generation Success!

Monday, January 30th, 2017

Lead generation involves the use of marketing techniques and actions to find potential clients and their contact details. This is through websites and digital marketing. A lead is a person who has shown interest in your company’s product or services. IT service providers, however, haven’t embraced IT lead generation mainly because most of them aren’t ready to take risks.

In his book, The Breakthrough Company, Keith McFarland outlines how, contrary to conventional wisdom about the risk-taking nature of entrepreneurs, they tend to be risk-averse after achieving success. They tend to “play tight” instead of upping the risk which can be more rewarding. To achieve lead generation success, the risk aspect must be involved. This can be done through finding different new ways to warm up potential clients to your business before getting them to buy your services or products.


Has Your MSP Business Been Deceived by a Sneaky SEO Firm?

Monday, January 23rd, 2017

Not All Keywords Are Created Equal

MSP businessbenefits from approaching online marketing as though it were an exact science. While all men are created equal, that may not necessarily be true of all keywords that are in use. “Ubiquitous Perspicacity” isn’t going to be searched in Google or Bing nearly so much as “Dedicated Service.”

What determines whether a keyword is worthwhile or not has to do in part with human psychology, and in part with human education in a given area. In regions of Southern California, where there is a predominantly Hispanic population, there are going to be many searches which utilize differing colloquialisms from those that are seen in the northeastern portions of the US.


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