MSP marketing is in a unique position in terms of modern innovations. Content marketing which uses SEO (search engine optimization) has become increasingly important. However, because of the prevalence of these new techniques, here are some myths which are worth understanding so they don’t mislead you:
- Myth #1: Design of quality content isn’t hard
- Myth #2: More content equals more reach
- Myth #3: Quality writers are cheap and easy
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You’ve got to have meetings, and nobody likes them. But your MSP company is constantly changing, and if you don’t disseminate new information, as well as policy, you’re not going to be operating at your true potential. Still, when companies have meetings, many feel that they lack focus and are essentially pointless. First, don’t have any more pointless meetings. Second, plan out meetings in terms of when you have them and what goes on during them. Following are three tips for effective meetings:
- Have realistic objectives
- Design effective agendas
- Stay focused
Have Realistic Objectives
In terms of employee expectations of your MSP company and the goals of the meeting itself, you need to be realistic. If you ask too much during a weekly Monday scrum, then you may have to keep scrumming that direction for a few weeks until you hit the previous objective. This would indicate you need to re-think your objectives. Additionally, plan out your meeting, know what you need to discuss, and don’t drag things out if you’re done early.
Design Effective Agendas
Effective agendas will incorporate those attending the meeting in a meaningful way which justifies their attendance. It is good to have company-wide meetings, but say you’ve got a janitor on shift, and your meeting concerns engineering of server equipment. Unless he regularly cleans near the tech, that meeting may not concern him; he’ll feel it’s a waste. Likewise, marketing and engineering don’t have a lot of overlap. Figure out what kind of agendas fit attendees and organize meetings around such data.
Focus can be difficult, especially when meetings concern hot-button issues. One way to keep focus is to set a timer for each portion of the agenda, except something needs deep discussion. Figure out the best approach for your business. Free coffee for everyone could be all you need–every MSP is different.
Getting More Accomplished
When your MSP company goes into meetings with clear objectives beforehand, follows a taut agenda, and retains focus, you’re likely to see greater success from them.
Knowing What Clients Want
Your MSP sales strategy will likely be more successful provided you design it around what your customers are looking for. The following are several strategies to help you do this:
- Facilitate trust
- Seek out executives
- Diversify client contacts, coach sellers
- Seek balance between metrics and relationships
Your MSP sales strategy needs to build trust with clients. One of the best ways to do this is through selling that isn’t as much interested in increasing client purchases, as it is in providing real value. When you are providing value, clients are more likely to trust that you’ve got their best interests in mind. If you start from a perspective where such interests are central, this will occur naturally.
Seek Out Executives
Those in executive positions among clients are more likely to have buying power. Additionally, they’re more apt to have information pertaining to overall company goals. This can help you tier packages and reach clients on a level which represents all-encompassing value for all involved.
Diversify Client Contacts, Coach Sellers
You want more than just executives available when you contact clients. Firstly, executives may not always be able to have a conversation with you due to the business duties which define regular operations. Secondly, they may not be the only ones with buying powers. Coaching those who interact with clients is a good way to help them refine relationships as well as diversify them.
Seek Balance Between Metrics and Relationships
Positive relationships are excellent indicators of positive future metrics. So, if you’re able to build relationships in one month, even though numbers aren’t ideal, this could indicate future selling which overcomes metrics later on. But if you push your numbers too hard, you could scare away or alienate clients, ultimately (and negatively) impacting metrics. Balance is necessary for closest positive alignment.
MSP sales strategies which balance metrics with client relationships, diversifies contacts, seeks out executives, and facilitates trust are likely to be naturally optimized toward customer need alignment. Optimizing this direction is advisable for increased sales conversions.
You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them:
1. Not Using Social Media
Does your IT company have a social media presence? Social media provides an excellent opportunity for your IT business to reach out to new customers and build upon existing relationships. However, many IT providers are not on social media platforms, which significantly limits the effectiveness of a digital marketing strategy. A social media presence will not only build your brand but is a free form of advertising that can help you reach a broad audience.
2. Overlooking Email Marketing
Another common IT marketing mistake is ignoring the advantages of email marketing. Email marketing is a fantastic way to reach out to potential clients and provide valuable information about your IT services. You can also send monthly newsletters to existing clients while also providing them with the latest news in the IT world, as this can help you build relationships. The use of email is a vital tool in the business world and it is essential to any digital marketing campaign.
3. Failure to Measure Results
One of the primary keys to success for any digital marketing campaign is the ability to measure results. However, many IT providers fail to track results, which can significantly limit the effectiveness of a marketing strategy. Without measurable results, it is impossible to understand if you are reaching new clients or if you need to change your strategy.
An effective IT marketing campaign can help you expand your business and reach new levels of success. The utilization of social media, email marketing, and tracking your advertising results can help your IT business grow and gain a significant edge over your competitors.
The keys to success for any MSP company is to understand the needs and desires of each client. Consistently meeting a client’s expectations will not only improve relations, it also helps you expand your entire brand. An IT provider that takes the extra time to identify the needs of each customer will not only succeed, but can develop into a leading IT company in your area. Here are just a few ways that listening to customers can transform your IT business:
The demands for your IT company is ever-evolving. Scalability enables you to meet the needs of your clients during any sales period. For example, a scalable intake process enables your business to start small but evolve to meet the ever-increasing demands for your IT services. This added flexibility allows you to meet the needs of your clients without getting overextended.
Strategic Automated Intake
Another way that clients are impacting an MSP company is through the automated intake process. The intake process is the foundation of a relationship between an IT company and a client. However, an automated intake process allows an organization to make strategic decisions at the most opportune times. This allows an IT provider to meet the unique needs of each client and significantly improve relations.
An IT provider that focuses on transparency will enhance customer trust and enable clients to understand your strategic design principles. For example, being transparent regarding new updates and upgrades can help clients prepare for them in advance. Though it may seem insignificant, remaining transparent regarding any of your decisions can help customers see things from your point of view. Add it all together; it can build a long-lasting relationship.
Clients are the foundation of success for any MSP company. Building a strong and durable relationship with each customer is a top priority for any IT provider. Always being flexible and transparent can help you meet the needs of each client and propel your business to new levels of success.
Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:
- Negative Analytics
- Poor SEO
- Scant Feedback
- Reduced Sales
- Silent Social Media
An IT marketing campaign that isn’t producing the kind of analytical breakthroughs you need should be addressed. It may make sense to find a provider of SEO solutions which specializes in MSP content creation or optimization. Thankfully, there are quite a few different statistical markers here. The key is to consider trends. Day by day, you’ll have many fluctuations. But what do numbers look like over a week, a month, six months, a year? You should see an upward trend that is getting steeper, not tapering off.
If Search Engine Optimization (SEO) isn’t up to muster, you’re not going to have the visibility. This is a surefire sign a reboot, re-evaluation, or optimization session is necessary for your current marketing campaign. Again, working with an SEO agency, specializing in MSPs, can be ideal.
A good marketing campaign with actionable, valuable, easily-shared content will have a lot of feedback. If you’re seeing a drop-off, you may need to spruce up your content.
Like in terms of analytics for content that is read by prospects, you want to look at statistical trends in sales to determine if there is a declination going on. If there is, a marketing fix could correct the negative trend.
Silent Social Media
Like with feedback, good online SEO marketing generates visible social media buzz. If you’re not seeing any, it’s time to retool something.
More Effective Online Content
Your IT marketing campaign should be facilitating an upward trend that increases on itself as your business becomes more relevant, successful, visible, and recognizable. If your content isn’t, you should look into optimization, either internally or through an agency.
Managed services marketing has a close relationship to PR. This is going to be the case with most businesses, but technology has a unique quality because of its necessity in the modern age. With a lot of tech provision, it’s all about the flavor you bring to the technology potluck. If you want your dish to be preferred, you can’t be some common casserole; you need to jazz it up with creative presentation and placement on the tech table. Following are several ways you can incorporate tech marketing and PR toward greatest positive benefit:
Work together to design a strategy
- Design content around value
- Relationship over transaction
Work Together to Design a Strategy
Your managed services marketing team should work with PR providers to design a simultaneously effective outreach strategy. Sometimes, you can find SEO agencies that specialize in MSP marketing and have a flair for positive PR. There are a lot of different ways to incorporate PR and traditional online marketing. Working with those who have positive history providing as much can help save you time and increase the effectiveness of your new campaign.
Design Content Around Value
Whatever content you design should have value. You’ll need to have case studies, provide links, describe operations, incorporate pictures and videos–basically, a comprehensive approach. This will make you an actually valuable contributor to public discourse.
Relationship over Transaction
PR professionals can make relationships with inside players in the tech industry. If you can work with SEO and PR professionals to form positive relationships with these individuals, they’ll likely relate to the public positively for you. Think of it like taking a prominent critic out to dinner before they review your new movie.
Expanded Positive Public Perception
A managed services marketing campaign that works with the right SEO and PR agencies to design a comprehensive content strategy that is rich in value, as well as relationship, is likely to be more successful. The PR angle has strong strategic value in terms of advertisement, recommending careful consideration.
Your MSP marketing strategy should be multifaceted and take into account all the details. Some which seem minuscule can be the driving engine of your marketing paradigm. This is especially true as concerns content writing— there are a lot of numbers available that can be explored for purposes of optimization.
The following are several tips to help you most effectively do this:
Examine Blog Stats to Help Manage Bounce Rate
MSP marketing should always monitor stats. Look at your blog. How many users stick around? Do they read what you’ve put together or quickly “bounce”? If seventy percent of those who reach your page through search engines or other means don’t stick around, you’ve got issues. Shortening your posts, adding images, back-links, videos, and keywords could help. You can refine the content you produce through following these numbers and discovering how you can influence them.
Consider What a Snap Judgement of Your MSP Looks Like
If you were looking at your company from without, what impression would you come away with? They say you can’t judge a book by its cover, but people do, and the ones with better covers are more likely to sell. Give the “cover” of your MSP’s “book” an attractive quality.
Curiosity will best be fostered if you take an informed approach that considers that which most interests your target audience. You may start out by concretely stating a positive outcome which is amenable to such target markets. Naturally, the reader then becomes curious as to how this solution is so good, and in your content, you demonstrate the reason. Prospects are more likely to read it through, click on back-links, and convert this way.
MSP marketing which carefully manages online content is likely to increase its rate of conversion in a statistically relevant way. Working with MSP SEO companies can really be integral in helping you optimize in such a way.
Your MSP marketing team is going to be integral in your MSP’s growth, and so requires careful consideration.
The following are three tips to help you most effectively round out this part of your business:
- Ask the Right Questions
When you’re hiring the first, most important manager of your marketing department, you want to ask the right questions— several of which include:
- What is your standard for success when new strategies are being developed?
- What do you like about our current marketing practices, and what would you change?
- Describe a successful new position you’ve held and made more successful.
- In previous marketing jobs, what kind of ROI were you able to achieve?
In terms of success, you’re looking for percentages and examples from this individual’s previous marketing forays. To get a feel for their abilities, ask them what they’d do with what your business is working with. To further enable a decision, consider as they describe personal success, and compare that with their answer for judging success in terms of marketing strategies. Last, see if they can concretely confirm they’ve profited previous clients.
- Map Out Your Marketing Division’s Growth
With the right cornerstone in your MSP marketing division, you should be able to trust they will bring aboard staff which they know will facilitate success for your business. Have a model put together, apportion budget, and set the right person to manage these resources.
- Don’t Wait Too Long to Hire
Marketing is hot in terms of demand right now, so previous wisdom dictating establishment of a suite of marketing professionals may not be the best avenue for you to take. If you find someone who is a good fit for your company, hire them.
A Stronger Marketing Division
MSP marketing departments established with qualified professionals through a strategic vetting process are more likely to operate as desired. Hire carefully and you’ll see that action produce good results.
Recently, there has been a significant increase in the number malware attacks against businesses and organizations. The primary threat in the current technological atmosphere for hospitals, major corporations, and other establishments is ransomware. Most companies are being forced to rethink their security plans due to the numerous reports of halted operations and high financial demands. If you find a potential clients that is uncertain about the implication of ransomware, have them consider this brief discussion on dangerous malware and the importance of an msp company to their business’ security.
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