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MSP Marketing Blogs

IT Sales Leads | April 6, 2018

Endpoint Management Strategies Yield Many Positive Advantages

msp marketingYou need to streamline how your endpoints operate and doing so is a realistic objective. The following are four tips to help you in this regard:

• Maximization of security, even in complex operational areas
• Facilitation of a centralized perspective
• Expedient alerts pertaining to security compromise
• Better malware defense Read the rest here »

MSP Marketing | April 4, 2018

‘Death Wish’ Lessons for a Better MSP Marketing Plan

MSP MarketingTrials and loses can bring either the best or the worst in your MSP marketing team. Just like in the film Death Wish, a tragedy befalls the humble Dr. Paul Kersey (Bruce Willis). He loses his wife and finds his daughter in a coma because of a home invasion. This causes him to go on a rampage and take down the criminals who were responsible on his own. He becomes a vigilante who stalks the streets of Chicago and uses his knowledge and abilities as a trauma surgeon to kill offenders. Read the rest here »

“Episode IV: A New Hope” Lessons: How a Small MSP Company Can Nurture Talent

MSP CompanyWhatever the trade or industry a business belongs to, or whatever the size of its organization, a business needs talented employees who will help accomplish the goals of the company. Your MSP company is no different from any other firm. You also need employees you can count on and who will deliver results. You would want them to have good education, great achievements, the necessary training or the mover and shaker attitude. However, this type of people is hard to come by or they usually do not stay long especially when if it is a small company. And your competitions are clamoring for them to join their organizations.

When you look at your own staff, do you see talent in the crowd? Or do you just see ordinary workers? Most likely, it is a mixture of the two. But, have you ever considered that your ordinary and average employees also have the potential to be great? There are talents in hidden places and heroes do not always look like what we expect them to be. Just like in the first movie of the Star Wars saga, Episode IV- A New Hope, we witnessed how a farm boy (Luke), a princess (Leia), two smugglers (Han and Chewbacca), an astromech (R2-D2) and protocol droid (C-3PO) banded together to thwart the plans of the Galactic Empire. Pretty awesome right? Your MSP company may already have employees with great potentials, but it just takes some nurturing for their talents to develop. Here are ways on to how to do it in your business:

Define roles and goals

You need to have a good system in place. This includes a clear definition of the roles of each employee’s position and an orientation on the corporate vision and goals of your company so that everybody would be on the same page. Explain to them that their performance goals apply to your overall growth strategy and keep track of this with an individual performance evaluation.

Engage

You have to get your employees motivated and inspired to work for the goals of your organization. Have an open-door policy where employees are encouraged to share their opinions, solutions, and ideas to you or your top leaders. Take time to have a one-on-one mentoring session with them and open trainings or avenues for education for them to grow and enhance their skills and abilities. This will help employees find solutions and sharpen their leadership skills.

Challenge them

Give your employees opportunities where they can be challenged to do better and have a wider scope of responsibility. Let them dip a toe in the water by letting them lead a project, campaign or event that is at first on a smaller scale. Then, give them bigger and more important roles as they grow in their confidence.

The Star Wars film redefined what it means to be a hero and showed that everyone has the capability to do great things, even a droid the size of a trash can. It is time to put an end to the corporate mentality of clock-in clock-out to get paid. By nurturing the potential abilities of your team, you will be able to effectively incentivize your employees and utilize their individual strengths to get the most output.

MSP Marketing | April 3, 2018

Does Zoolander have any MSP Marketing Wisdom?

MSP MarketingBlue steel! The famous fashion move that brought hit model Derek Zoolander to fame is still in the book of comedy gold. Ben Stiller and Owen Wilson clash in this classic comedy duo, Zoolander. As the two rivals model off for Male Model of the Year what can we learn from this ridiculous movie that can apply to our MSP marketing? Read the rest here »

Leadership Mistakes: MSP Business Lessons from Emperor Palpatine

MSP BusinessIn managing your MSP business, you may already have committed your fair share of mistakes. You have learned from them and you move on with your business. Oscar Wilde, a famous writer said, “experience is simply the name we give our mistakes.” It is no question that making mistakes is normal and is part of business life. However, they have consequences and a series of blunders could cause the fall of your company. And we do not want that, don’t we?

As much as possible, businesses aim to plan, decide, operate, and execute processes with precision and success. Senator Palpatine, aka Darth Sidious, knew this too well. He carefully and patiently planned his rise to power and cleverly accomplished it under the Jedi Order’s nose. But after he reorganized the Republic into the first Galactic Empire and named himself Emperor, he made some leadership mistakes he did not even know about because of his ideology and arrogance.

Do you want to know what they are?

Mistake 1: Monopolizing power in the organization

Emperor Palpatine and Darth Vader were the only key people in their entire Galactic Empire. Palpatine followed the Sith’s philosophy of the Rule of Two where there can only be two Sith Lords at any given time. The master and apprentice controlled the power and had no succession plan. So, when the two were taken out, the whole government fell apart. It is the same with top-heavy companies. They have the tendency to fail once the key people are no longer around. Therefore, it is essential to plan for these situations and train the employees to be ready to assume roles for your MSP business to survive.

Mistake 2: Putting all the eggs in one basket

Palpatine had only one plan – to build the Death Star to exercise control over the galaxy, and that was pretty much it. He had no alternative plan and when the Death Star was destroyed, he just built another one which was of course also destroyed by the Rebel Alliance. This gives businesses the message to never concentrate all efforts and resources in one area as one could lose everything.

Mistake 3: Giving no chance of growth for employees

The culture in Palpatine’s empire was merely motivated by fear and there was no opportunity for the employees to have a voice in the organization. The workers were treated as dispensable objects. When you have the same atmosphere in your IT business, then employees to tend to have low morale and there would be high employee turnover.

Mistake 4: Ignoring previous mistakes

The biggest mistake is failing to learn from your previous mistakes. The emperor did not truly learn after the devastation of the first Death Star and just made another one. In a business, leaders must be humble enough to admit their mistakes and most of all to learn from them. Make an analysis of what went wrong and try different approaches and perspective so that you can carry out a better plan.

Mistake 5: Having limited to no advisers

The emperor had only Darth Vader to discuss his plans with and had no other Sith Lords to ask advice from. This made his plans vulnerable to mistakes as they were only seen from their perspectives. It is critical to have plenty of good advisers whether in taking over the galaxy or in managing a business. Advisers help in giving you wisdom through their experience or expertise and they can share a different viewpoint or mindset that could help make better decisions.

You do not need to commit mistakes first just, so you can learn from them. It is better for your MSP business to learn from other people and in this case, from Darth Sidious himself. You need to lead and manage your company with humility in order to create an environment where team members feel safe in contributing ideas, grow, and are motivated. Without humility, you will not learn from your mistakes or from others. It is time to give up ideologies that do not work and embrace a learner’s mindset.

MSP Business | April 2, 2018

Are their any MSP Business Lessons in Red Sparrow?

MSP BusinessIn this film a Russian ballet dancer turns Russian spy! Jennifer Lawrence acts in this film of espionage and the workings of Russian secrecy. The principles of war in this movie are fine examples to learn from for any cutthroat businessman in a competitive market. But what can your MSP business learn from this daring tale of a spy? Read the rest here »

MSP Marketing | April 1, 2018

Are there MSP Marketing Lesson in Searching for Bobby Fischer?

MSP MarketingThe battle of the century wages in this film classic over a simple board game. Well it may not be so simple to everyone, but many don’t have the patience to learn the valuable skills chess fosters that are shown by chess prodigy Bobby Fischer in his hot streak. The real question is, however, what can I learn from Searching for Bobby Fisher that applies to the MSP marketing world? Read the rest here »

MSP Business | March 31, 2018

How Thinking Like Jedi Master Sifo-Dyas Can Help Your MSP Business

MSP BusinessIs your MSP business ready for growth?

Growing is part of life but when it comes to business, it can be optional. Business growth and sustaining it is not a matter of chance, it is a matter of following carefully made business growth plans. A member of the Jedi Council Master Sifo-Dyas would certainly agree with this statement. Although his character never made it to the big screen, he was mentioned in Attack of the Clones as the one responsible for the creation of the clone army. He strongly believed that the galaxy will soon be under war and proposed to have an army for the Republic’s defense. The Council rejected his ideas and so he secretly commissioned the Kaminoans to create a clone army. Read the rest here »

MSP Marketing | March 30, 2018

MSP Marketing Lessons from Anakin Skywalker

MSP Marketing“Fear is the path to the dark side.”

Anakin Skywalker could have become one of the most powerful Jedi ever if only he did not have a fearful heart of losing his loved ones. Many believed him to be the Chosen One who would bring balance to the Force. He had so much potential in him, but his worries and fears ultimately led him to become the greatly feared Darth Vader. But what does fear have to do anything about MSP marketing? Well, the path of your business success can be critically influenced by fear if you fail to overcome it.

Fear is a common emotion every human being feels no matter the age. However, it is in the way that we deal with it makes a total difference in the outcome of our lives and business. As a MSP company, you may be facing the fear of failure or the fear of losing what you have worked so hard for, but you must take courage and understand the effects of fear in your marketing strategies and the whole business operations. Here are some basic truths about fear that organizations and Anakin could learn from: Read the rest here »

Getting Your MSP Business Website Top Ranked is like Credit Repair!

MSP BusinessWhile I was working on my credit the other day I was logged into my credit monitoring website and it dawned on me that there were several major comparisons between Credit repair and getting an MSP Business website top ranked. It seems there are concepts that the Google Algorithm and Credit scores have in common. If you want to get your MSP website top ranked then it might be a good idea to examine the similarities so you can get a better grasp on how Google looks at your site. Read the rest here »


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