On the surface, the world of IT marketing might seem pretty high-tech. After all, with the internet and social media use being an everyday occurrence, you probably think that the best way to market your MSP is through technology. A company that has success also has happier employees. Though marketing through technology certainly doesn’t hurt, you can still rely on the old ways of reaching out to potential customers, too. One way to do this is by cold calling. Like Chris Gardner in the Hollywood film The Pursuit of Happyness, you and your staff can become cold calling experts. Read the rest here »
An MSP business could be compared to a ship on the high seas. Sometimes, the wind is up, and the sales are full. Sometimes, the waters are calm and forward motion is slow. Sometimes, a storm kicks up and knocks the vessel off course. The leader of an MSP has many qualities that are like a captain. He’s looked up to by everyone on the team, and the way this individual’s personal conduct is communicated will impact the entire operation.
A good and fun way to understand this might be through a brief review of Disney’s The Emperor’s New Groove. In this film, David Spade plays an emperor who is turned into a llama. Where once the king was proud and arrogant, as a llama, such arrogance cannot be tolerated. This character’s name is Kuzco, and through an adventure across South American jungles with a man named Pacha, Kuzco comes to understand the plight of his people. His perspective changes accordingly. At the end of the film, he has been humbled. Read the rest here »
IT marketing needs to have its own “flavor.” You can’t appropriate from another marketing provider. Doing that is rather like the character Jack Skellington from Tim Burton’s A Nightmare Before Christmas. In this Disney film, a mythical land designed around Halloween has a sort of mascot/prince character who experiences Christmas and becomes so enamored of the idea that he tries to bring about a Halloween knock-off. Though Skellington had good intentions, all he ended up doing was messing things up. Read the rest here »
MSP marketing may not be cheap, but it is not without the bounds of affordability. What you want to do is assume a 5% to 10% marketing tax as subtracted from your revenue. If you make $50k in a month, spend between $2.5k and $5k on marketing. If you make $100k in a month, double those numbers. Spending five percent will help you essentially tread water at the position you are at; going the 10% route will help your business grow. Read the rest here »
No Silver Bullets
MSP marketing doesn’t have some magical operational silver bullet that will suddenly alleviate all difficulty and produce unanimous success. “Shortcuts” often end up requiring more work than patience and concerted effort. The key is perseverance, but that’s not all. A brief look at Bruce Almighty, a Jim Carey film from 2003, might help demonstrate the reality of the situation. Read the rest here »
For your MSP business to succeed, you must stand out from the crowded IT world. Marketing your company can help you reach new clients and expand your business into new territories. However, many IT providers struggle with marketing because they are more focused on technology, instead of new customers. Read the rest here »
In this fish tale of loss and growth the most valuable life lesson we learn from Finding Nemo is to “Just keep swimming”. After the loss of his son, Carl takes on the impossible task of scouring the depths of the ocean in search of his son. What can an MSP Business learn from Carl’s journey to find his son?
Simply by embarking on this journey Carl proves that age is just a number and you are never too old to do the impossible especially for something you love. His odd companion, Dory, brings an oddly supportive and friendly companion role to Carl and aids his journey. Read the rest here »
Operating an MSP business is never an easy process, as it requires a lot of hard work and dedication. Nevertheless, there are two distinct types of IT providers that operate with completely opposite philosophies. One is considered a lifestyle company, while the other is a scalable company. Understanding these different styles can help you identify which one is the most similar to your IT company and if you need to make any changes. The following paragraphs will explain the difference between the two and which one is the better option. Read the rest here »
Dumbo Had always been a little different from the very beginning. This exciting adventure about an elephant born to the circus with astoundingly floppy ears. The elephant that can fly soared around the cartoon world and was a jaw dropping act that had audiences in awe and disbelief. Despite Dumbo’s eventual success he had a rather tough upbringing in dealing with his differences. Being born with ears larger than life made for tough times for the youngster elephant. Could an MSP Business learn something valuable from Dumbo’s story? Read the rest here »
Technology is a massive part of running a business today. Unfortunately, a lot of MSPs are not looking to change or update their services. Periodically, MSP businesses need to take a step back and evaluate their services. More often than not, they can see that services, business models, and technology are outdated. This hurts the chances of keeping current clients and drastically lowers the odds of attracting new ones. New technology and improved business models are a major factor in bringing in new customers. They improve all your services and can help with productivity. Technology is constantly changing, and it is a requirement for MSP services companies to adapt in order to stay competitive and survive. Read the rest here »