A little lying will not hurt your MSP company, right? Some people would say, fake it until you make it. Anyways, the lies you say are for the common good and everybody does it.
We can justify our lies however we may want, but still, they are the untruth. In the 2009 film, ‘The Invention of Lying’, we are presented with an alternative reality in which lying does not exist. One day, Mark Bellison (Ricky Gervais) discovers the hidden power of lying and begins to use it to his advantage. But at the end of the movie, it eventually shows that it is better to be honest with one’s self and with those around you for true happiness. Read the rest here »
MSP sales can be as exciting as a spy action movie. How? Just like in the spy movies such as the “Red Sparrow” where spy agents pretend to be people they are not to deceive their targets and deter suspicions from the public, so can MSP customers can appear poor or far from the ideal customer profile. The sales and marketing people tend to prejudge their prospects based on their looks, the car they drive, their office, the number of employees or the place where they come from. They snub their customers, or they change their presentations to better ﬁt that prospect. Here is where they fail and lose what could have been a big sale.
So, what should your company learn from this? Read the rest here »
If your IT company were to be chosen as a tribute to the Hunger Games, would your business be able to survive? Your MSP marketing can learn so much from Suzanne Collins’ book entitled ‘The Hunger Games’ and its movie adaptation on how to survive the dog-eat-dog world of business.
Keeping your current clients and getting new ones are already pretty difficult feats. However, they do not come close to keeping yourself alive in the arena just like how Katniss Everdeen did. The Girl on Fire can teach a few things about staying alive. Read the rest here »
In this classic sci-fi flick, agents Kay (Tommy Lee Jones) and Jay (Will Smith) flirt with time in all its paradoxes. Throughout their alien antics they come across some quite serious complications with space-time. Is there anything that you can learn about MSP marketing from Men in Black? Read the rest here »
Does your MSP company possess Blank Panther’s “I never freeze” attitude when it comes to difficult times in your business? Well, when you enter a business, you must expect that there would be a lot of speed bumps along the way. However, the speed bumps your business will encounter should remain only as speed bumps – things that hinder you from speeding ahead. They should not cause you to come to a full stop.
In the Marvel Cinematic Universe movie, Blank Panther tells the story of T’Challa (Chadwick Boseman), the new King of Wakanda and how he faces the internal and external threats of the country which he now leads. Despite all the circumstance he is dealing with, he persisted. How? Here are some tips from the movie every MSP company should do.
Do not freeze
“I never freeze.” This was T’Challa’s reply when Okoye reminded him not to freeze when he sees Nakia.
It is essential that your business is always prepared for trials and setbacks. This is where proper planning and contingency measures come in. If these things are in place, then the more likely you will not freeze in times of internal and external challenges. Always be prepared as well to seize opportunities when they come your way.
Improve and innovate
“Just because something works, doesn’t mean it can’t be improved.” T’Challa’s little sister and Wakanda’s technological wizard, Shuri (Letitia Wright) said this to his brother.
Though it is good to have a good and tested system in place, it is always better to seek for ways to improve the current technology you are using. And with the kind of industry MSPs are in, constant improvement should be in the forefront. You should develop a culture of innovation where employees are encouraged to exchange ideas and focused more on delivering services at a higher level. This will greatly help in increasing efficiency, solving problems, lowering costs and staying ahead of the curve.
Accept and conquer challenges
In his coronation ceremony, M’Baku challenged T’Challa for the crown in ritual combat. He defeated M’Baku and persuaded him to yield rather than die.
Change and challenges are constant in the world of business. They will push you to break out of your comfort zone. That is why you need to be willing to change and accept the challenges that come to your organization. This requires proactive strategies and taking calculated risks. Be on the offense instead of just reacting to the changes and difficult situations.
The Black Panther film has all the right elements to give motivation and inspiration to your MSP company. It teaches business leaders how to handle tough circumstances and that by taking some risks and getting out of your comfort zone, you will truly see what your company is capable of. Therefore, do not back down from the competition though they may be greater in number and in resources. If you truly believe in your cause, in this case, your company, and have a strong team by your side you will always stand a chance.
This movie pits man against monkey in the turf war of the ages. In the movie War for the Planet of the Apes the apes, facing an enemy that is much more developed than they, will have to win this war with their wits. One of the most important lessons Emperor Caesar teaches the apes is that they can’t take the humans one on one because they are obviously outgunned. “APES! Together STRONG!” is Caesar’s powerful war cry. Being one of the most basic lessons MSPs can learn from this by understanding this concept is vital for any functioning team. And what is a company but a team. What exactly can you learn from our primate cousins about running a business? Read the rest here »
In this movie entitled Mandela, centered around the anti-apartheid revolutionary -Nelson Mandela, we are shown the efforts of this man to abolish apartheid in a seemingly odd way- rugby. By having a non-violent approach Mandela tried to teach his people that their enemy wasn’t even their enemy at all to diminish the lines dividing them. Read the rest here »
Emma Stone and Jesse Eisenburg star in this Zombified sci-fi flick. These two and their unlikely team will have to work together to survive the undead hordes in their path. But the question is, what does my IT marketing have to learn from this? Though we may not have the undead scratching at our door, our MSP marketing team must fight zombies daily. These zombies come in the form of syndicated blogs that are eating many unsuspecting companies alive.
Google’s AI bots and crawlers that maintain the job of analyzing website pages and utilizes the links provided to create a web throughout the internet. Most MSP marketers realize that blogging is essential for ranking by Google’s bots and crawlers. Their solution however isn’t always in your best interest due to many of these MSPs posting syndicate blogs over a variety of clients. These syndicate articles have no real value to them to Google’s bots and are synonymous to balloons filled with air compared to balloons filled with helium or rather, original content. Google’s AI will crawl your webpage and will analyze links to create a web between websites, but duplicate articles will be marked “no find no follow” which is essentially invisible to the site crawlers. These syndicate articles act as mindless zombies to Google that are hungry to rise in rank.
Lock and Load!
The ammunition to survive this horde of undead is original content. Google has no real content of its own and to understand Google you must understand that they want what is best for their customer as the leading search engine. This means that the AI is searching for the most relevant and updated information which can be created through blogging, hosting guest blogs, and maintaining website activity. Though the zombies are strong in number they will not be individually challenging so if you keep your gun loaded and your guard up you will prevail. You win more flies with honey than you do with rotten flesh!
Bugs Bunny is often considered to be one of the great classics of the cartoon world. The simplicity of this show as the shenanigans of Bugs and eternal game of cat and mouse lead to hilarious battles and classic slapstick humor. The unrelenting battle between Bugs and Elmer (a.k.a. Nimrod the hunter) has bigger implications to understand than meets the eye. Read the rest here »
Mirror mirror on the wall; who is the fairest of them all? The age-old question that began the demise of the wicked queen in the classic fairytale of Snow White and the Seven Dwarves. What can your MSP business learn about marketing from this age-old tale of jealousy and fantasy.
Though Snow White had the fairest presence of all, the wicked queen was threatened regardless. In such a competitive MSP market we, too, may have found our own wicked witch to deal with. Many times, your competitors are bound to be threatened by your business and, although they might not give you a poison apple, they can make your life difficult. You can have lurking enemies spreading bad word or gossip of your business. The key is not to become angry but be the bigger person and ultimately this example you set will show in your work. Any prospect will see the words aren’t true by simply having a conversation with you.
In Snow Whites tale she fell under the care of the seven humble dwarves as we all know. Though they seemed small in nature they ended up being the strength of Snow White in the end. The relationship between Snow White and the dwarves teaches a valuable lesson about our own MSP business. With the dwarves in Snow White’s company and our MSP in ours, we see that the people comprising it each have individual flaws. Some are dopey, sleepy, grumpy, or sneezy; but together they are an efficient mining team and close-knit family.
Fight the power!
If you’re going against a bigger enemy the key is knowing how to get the most power and take an advantage in cunning of you are few but strong employees. Bigger MSP companies often can’t get personal with clients. They often rely on their big name and cheap prices to get customers. Localized clients can put time and effort into building rapport with a prospect to level the playing field. The companies with staffs of writers many are afraid to compete against have writers that come from a corporate mentality of clock-in clock-out to get paid sort of like the hunter that gave the Queen a fake heart in the tale. By having a more close-knit team you will be able to effectively incentivize your employees and utilize their individual strengths to get the most out of your team.