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Author Page: David Walter

About David Walter

David Walter

David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients. He has 17 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is Stratospheric Lead Generations Secrets.

Latest Posts by David Walter

Cast Your Spell for 4 Outlandish MSP Marketing Fables

MSP Marketing
MSP Marketing | December 14, 2017

It’s not a good time to lock your windows and bolt your door when it comes to MSP marketing. Take advantage of four of the most reliable and proven techniques for generating qualifying leads, even though many people think they’re only myths. You don’t have to be a sorcerer to put together a magical potion […]

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How to Market Your MSP Business if Funds are Limited

MSP Business

Contrary to popular opinion, an MSP business can still engage in marketing even if funds are limited. The marketing tools that you can use include advertising, which may involve placing ads on TV and newspapers as well as setting up online banners. However, there are many other marketing tools you can employ other than advertising.

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Common MSP Marketing Myths That Might be Holding You Back

MSP Marketing

When it comes to MSP marketing, there are plenty of half-truths and a good number of bald-faced lies. Plenty of companies fall into the trap of believing in the legitimacy of mantras and strategies that are just falsehoods. One of the more popular misconceptions is that every business is a potential client. Considering each business […]

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Why Local Marketing Strategies for Your MSP Business Are Essential

MSP Business Icon
MSP Business | December 11, 2017

If you want your MSP business to reach clients ready to buy your products or services, you need to put some thought into local marketing outreach. Some techniques to consider may include: Working with other local businesses Remembering tried and true marketing techniques Search Engine Marketing (SEM) geared at local markets, aka localized SEO

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Should MSP Businesses Fear Internet Marketing Competition?

MSP Business
MSP Business | November 7, 2017

When you talk to MSPs about any type of marketing and don’t offer exclusivity, then you will see them run in horror, especially when you’re talking about internet marketing. For some reason, IT companies seem to be hard-wired in the brain to always expect exclusivity. When I speak at trade shows, the number one question […]

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Read All About It: MSP Marketing Keywords are Being Auctioned OFF!

MSP Marketing
MSP Marketing | November 6, 2017

Many MSPs don’t understand how MSP marketing works. The core concept is finding high-ranking keywords to target. The stark reality is that, in most major vertical markets, there are just a handful of these high-value keywords. Once one of your IT competitors ranks first on these keywords, it will effectively close the door on your ability […]

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We Control the IT Marketing Keyword Racket In this Town!

IT Marketing
IT Marketing | November 3, 2017

On Gangland streets, the Mafia and other underworld organizations fight to control the illegal markets. These illicit markets are called rackets, and criminals fight to gain dominance over each racket. This often means using violence to eliminate the will of competing organizations. When it comes to controlling the high-traffic IT marketing keywords racket, MSP SEO […]

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Should You Break Eggs to Make IT Marketing Omelets?

IT Marketing
IT Marketing | October 18, 2017

When it comes to IT marketing online, is it or isn’t it a messy process? Often, an MSP usually has some existing rankings before they hire an SEO firm to boost them to top-ranked status. Many novices to the internet marketing game might assume the process will be extremely orderly and they should see their […]

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What’s More Important: Website Aesthetic or MSP Marketing Utility?

msp marketing

When it comes to MSPs marketing their website, you might think that the question about aesthetic or utility is old as this question: “which came first, the chicken or the egg?” Many IT companies are squarely in the website aesthetic camp because they have added extremely complicated software to their WordPress website. In a perfect […]

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The IT General Needs Battle Reports; But Has No Marketing Army?

IT marketing
IT Marketing | October 16, 2017

Imagine an Army General that demands reports and data about an enemy invasion. This might sound logical except this general has not commissioned an army to defend his country. If his officers could get him the data it would all be bad! You would probably conclude this General has his priorities backwards since he should […]

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