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IT Marketing | May 3, 2018

Your IT Company Should be Marketing to SMBs!

IT marketingA Greater Quotient of Proficiency

IT companies should be marketing to SMBs to make it possible for small and mid-sized business to maximize their profitability over time. Such profitability becomes much more attainable through services exterior to their organization.

Unless an end user business’s core competency specifically pertains to the delivery of IT solutions, the likelihood is that technology won’t be their primary focus. But in the modern business environment, technology is fundamental. Maybe 20 years ago, it would’ve been possible to conduct successful operations without the Internet, cellular devices, or anything else computational in nature. But even in the 90s, successful businesses were doing everything they could to attain the highest efficiency through cutting-edge technology.

Today, operating a successful small business without the web, and all the technological accoutrements which naturally go hand in hand with it, is essentially impossible. But even if they initially hire a crack squad of savvy, professional IT specialists, their effectiveness will decline gradually, as they won’t be able to continuously update their IT management capacity. In contrast, your professional IT company should make its prime directive to facilitate state-of-the-art technology and training. It’s should be the prerogative of your IT company to keep current on burgeoning tech trends and find the most securely dependable way to apply them for SMB clients.

What Should an IT Management Team Do?

Your IT team will run an analysis of client’s system to determine what their needs are. This will include examining things like:

• Laptops
• Servers
• Desktops
• Telephone Systems
• Email Systems
• Software Development Applications

Once their systems have been properly gauged, they’ll be optimized for maximum effectiveness. Additionally, such management for SMBs will includ monitoring and support provisions on a continuous basis. This helps curtail critical issues before they arise.
The best IT marketing agreements for SMBs should be offered at a flat fee— this is because break-fix models often don’t proactively manage operations. As a result, when a system breaks down, it’s costlier to repair. Also, system functionality becomes compromised when the service is reactive, rather than proactive. A technology system’s life can be extended when minor issues can be caught and corrected early on. When left unchecked, little issues become steadily larger until they can compromise the entirety of operations even for small business networks.

These IT marketing agreements should also include identifying where machines have outlived their usefulness and upgrading them. One area where such identifications can easily be made is the vulnerability test. Older machines have heightened vulnerability due to increasing obsolescence. The right SLA will make provisions for testing client’s systems vulnerability in multiple ways. From a penetration test orchestrated by a tech professional, to traditional vulnerability tests conducted via software.

Becoming A Trusted Local Option for SMBs

If you IT company embraces marketing to small and mid-sized businesses, the make sure your agreements feature proactive monitoring and support of operations. You want such provisions to be available through a flat-fee that incorporates regular managerial services for a small business IT system. This should include analysis, support that’s easy to contact via help desk, upgrade recommendation, and vulnerability testing. If you can incorporate these recommendation your IT company can become very successful selling to small business!


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