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MSP Marketing | May 5, 2018

What IT Features Should Your MSP be Marketing?

msp marketingAspects of Usability

When it comes to picking the features and benefits your MSP will offer, there are several features of visibility which are very wise to consider before you start marketing. These include:

• Ultimate Scalability
• How Easy Software Use Is
• Swiss Army Knife Integration (all in one)
• Ownership Costs
• Necessary Security
• Industry Compliance
• Requisite Requirements

As you make your decision, be sure to get your mind around these angles to ensure greatest utility.

Ultimate Scalability

Do you customers plan on seeing their business grow or are you banking on it, remaining ultimately stagnant over time? If your customers don’t expect significant growth, or software needs that will have no pertinence to any kind of growth, then whatever solution meets their immediate needs will be appropriate. If your customers have plans for expansion and profit, they should want their software to grow with them rather than require a complete upgrade every several growth cycles.

Ease of Software Use

Many software options are designed by engineers who don’t have cognizance of their target market. They don’t know how the software they design will ultimately be used, and so design it such that other engineers may find it excellent, but non-engineers have no idea where to begin. Let your customers play with the software they plan on implementing, let them see if it is usable or unnecessarily complicated. You don’t want them to have a need for training across the board with transition to a new software— this is costly.

Swiss Army Knife Integration

A Swiss Army Knife has multiple implements that make it more useful than a simple blade. Microsoft Office often has more than one use. It has spreadsheets, word processing, etc. Do your customers only have one requirement for the new software or will it be used in many different ways? Depending on their usage, more utility may be better.

Ownership Costs

It could be better for your customers business to buy the software outright, but then again, this may end up costing them. What’s trending now, because it’s more trustworthy, scalable, and cost-effective, is SaaS or Software as a Service. With this innovation, their software exists on the cloud and is automatically upgraded in many cases, and only costs a small monthly fee to run.

Necessary Security

Your MSP marketing SLA should provide the right level of security for your customers operations. Some small to medium-sized businesses will need more security than others. Generally, more is better; but sometimes requisite costs make unilateral security “too much.” Talk with your prospective provider to find your balance.

Industry Compliance

A medical or financial business will have compliance standards that differ. Meanwhile a warehouse or mercantile operation may not have such requirements. Know what your customers need and be sure their software matches those needs.
Requisite Requirements

Swiss Army Knife software is good, but your customer doesn’t want to pay for that which they never use. Additionally, too many features limit utility. Depending on your company’s needs, you may require features. But for any software, there’s a point where too many features can choke operations. Ensure proper balance in the software they choose.


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