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MSP Marketing | May 1, 2018

What can Harry Potter and the Philosopher’s stone teach your MSP Marketing?

MSP marketingThe battle of the century wages in this film classic between Potter and his arch nemesis, he who shall not be named. The two duke it out in a battle of wits and wands. Harry Potter shows that his patience and dedication are his strengths in the end. The real question is, however, what can I learn from Harry Potter and the Philosopher’s Stone that applies to the MSP marketing world?

Magic of Chess

An iconic scene from this movie that demonstrates Potter’s ability to overcome is the chess battle. In this scene, chess pieces larger than life are Potter’s weapons in his path to salvation. In both chess and business, you have the same given set of pieces as well as the same amount of time. The competition is about how each player utilizes their variables within a limited amount of time while in battle with the opponent. You might think this is not an equal analogy; that this can’t apply to business because your opponents are many and some have larger armies at their disposal. However, I firmly believe that an underdog in the MSP marketing world can win if they maximize their use of brainpower and time. Potter was able to demonstrate this ability in this battle of wits and magic. In the growing era of technology, the battle has become more of a game than ever with myriads of MSP internet marketing tools at your fingertips that can work magic for your company.

Make your move!

An effective way to get ahead of the game in chess is hard to come by given that both players essentially start out equal. A sacrifice must be made! In chess, this is usually employed to gain positional advantage or to lure into a trap. Harry Potter showed the value of a sacrifice when he took a hit during a critical moment of the scene. In the business world what can we do to gain the upper hand in MSP marketing? Keeping up with the newer technology may be difficult for many companies but is essential for maintaining the positional advantage at the top of Google’s page. Focusing on details in your website and not losing steam on conversions are important factors that may cost time and money but are essential sacrifices. Not always necessary, however, it is important to look at the pieces you have and analyze all the moves with the patience of a wizard!


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