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MSP Marketing | May 23, 2018

Using MSP Marketing to Inform Clients On How To Protect Their Business and Data

MSP MarketingThe days of cyber attackers solely gunning for the massive international corporations and other large organizations are long gone. Nowadays, every type of institution is at risk, whether it’s a small business owned by a sole entrepreneur, a regional business, or a monolithic corporation with locations around the world. It has never been more important to secure your network. MSP marketing to your clients and potential customers can help in their quest to preserve your data’s integrity. Additionally, they can also take some steps on their own to preserve your network’s security. 

Educate Their Staff

A businesses entire network can be taken down by a single employee misstep. If someone clicks the wrong file, opens the wrong e-mail or downloads the wrong attachment, their organization might have an uphill battle that lasts days or even longer. Viruses and excessive network downtime can be avoided with employee education. Make it a priority to inform their team about cyberattack prevention methods. Employees who know what they should and shouldn’t click won’t be as susceptible to making an incredibly frustrating mistake.

Rethink BYOD

A bring your own device (BYOD) policy removes a businesses control over content. Though they can limit the access to specific sites on devices owned by their company, the same isn’t true for employees’ personal devices. If employees use their own electronic devices for work purposes, it can make it much easier for hackers to gain access to their company’s sensitive information. By limiting the extent that such devices can be used you can reduce the odds of a nasty hack. Also, make sure that each team member’s mobile device has the latest anti-virus software. Your MSP marketing agent should advise them to allow your company to help with data monitoring efforts for an extra layer of protection.

Password Quality Matters

Hackers can try a variety of password/username combinations with little effort. If one of their team members has a simple password, he’s leaving the door open for cyber thieves. Make sure each employee’s password has letters, numbers, a special character, at least one capitalized letter and is a minimum of five characters in length. Passwords should be changed at least once every six months.

The Cloud is Their Friend

Though the cloud has its imperfections, it serves as an excellent source for data backup. A second copy of their data stored on the cloud will prove quite helpful if your company’s computers/servers are compromised. Furthermore, advancements in encryption have made the cloud’s security quite formidable over the past few years and months. It’s no longer as vulnerable as it once was.

Encrypt Their Data

Encryption technology is becoming much more user-friendly as time progresses. It’s no longer overly technical and extremely challenging to implement. Encrypt Their data and you won’t have to worry nearly as much about cyber hackers.


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