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MSP Marketing | May 22, 2018

Reasons MSPs Should be Marketing to Small Business!

MSP MarketingHas your MSP ever considered marketing to small businesses that still handle IT support all by their lonesome? Many business owners spend too much time and energy either trying to handle their IT needs on their own or by having a small in-house team that simply can’t handle the demands of the job. Many IT providers often don’t consider marketing their IT services to SMBs because they think their business is too small to benefit or they believe they can’t afford the fees and it will be too costly.

The truth is, businesses of all sizes can benefit from a managed IT service, and it’s usually more cost-effective for an SMB than trying to hire, train, and keep an in-house team up-to-date on the newest technology. Here are a just a few reasons that you should marketing to SMBs in your local market.

Managed Service Providers Have an Expert Team

There’s simply no way end user’s in-house teams can compare with the knowledge and expertise your IT company has acquired over the years. Because your main job is to provide IT support, you’re able to hire the best and brightest and train them on best practices and cutting-edge techniques. With a wide range of professionals that have different backgrounds who can consult and brainstorm with an SMBs needs and issues, it’s like providing them their own team of experts for one affordable cost.

Managed Service Providers Offer Round-The-Clock Support

It’s unlikely that the average end user’s current in-house team can respond to IT needs 24/7. While they may have alerts or notifications when something goes wrong with their system, they may not be able to respond to issues for hours or even days. This simply doesn’t occur if these SMBs signed up for your managed service agreement. You have the staff needed to instantly respond to breaches, attacks, or system errors at any time of day or night. This will not only improves their customer service, but also gives them peace of mind.

Managed Service Providers are Flexible

No matter how much your business grows, your managed services company can stay flexible to address your client’s needs. This is something your MSP marketing should stress since many business owners fret about hiring or downsizing their teams due to fluctuations in their structure. Other end users fear that if their business suddenly takes off, their in-house team won’t be able to keep up. However, this is another reason SMBs should outsource their IT so you can take these worries off their shoulders.

Managed Service Providers Take Care of the HR

Hiring, firing, training, and accounting for absent employees is the constant headache of a small business owner. This are worries that what have any more when they outsource to your IT team, you take care of the details while they benefit from the team of experts.
MSPs should be marketing to SMBs because of several benefits, including flexibility, reduced HR headaches, 24/7 IT support, and more. If you’ve never considered selling your IT services to SMBs, now might be a good time to look at options. You can handle the job!


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