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MSP Marketing | May 24, 2018

Four Reasons You Should Invest in MSP Marketing for IT Services

MSP marketingKevin Gibson, a director at Transformational Services, mentions that most business owners are hesitant about enlisting the services of a managed services provider. They think that their companies’ IT systems only need the help of an in-house IT Provider when there’s a technical problem. In order to sway these potential clients your MSP Marketing needs to target these companies with education about the following four key advantages of an IT provider compared to break-fix or in-house IT services:

Minimum Interruptions

Your MSP Marketing should let potential clients know how IT services through an MSP affect downtime: IT services provider are watchful of their IT network; they identify any errors or potential failures before they occur. Early detection of these issues allows the provider to develop measures to contain the threats to their IT system. their operations can continue with minimal fuss while your IT provider works to neutralize the problems before they balloon. Let them know break-fix IT services will interrupt their business schedule because activities will stall until the IT professional arrives and fixes the problem.

Cost Reduction

Let Potential clients know about possible cost reduction programs: Most IT service providers employ a monthly flat-rate pricing strategy when charging their customers. These prices will often encompass a variety of IT services offered as a package. Examples include remote monitoring, desktop optimization, patch management and remote maintenance, among others. The reason for the cost-effectiveness of your it services is your ability to use remote monitoring/maintenance, which saves you on expenses for transport. And if they don’t have to spend anything just to travel to your office, that cost won’t be passed to them.

Increased Comfort and Security

Your MSP Marketing agent should assure any potential clients that your company will be keeping a close eye on their IT network for any issues or threats. They can sleep comfortably knowing that your providers have the professional experience to identify any issues and nullify them at the earliest opportunity. An IT professional handling their vendor relationship can spare them from unnecessary headaches they might incur when seeking information from vendors when something happens to their Internet, printers, cellphones, and websites. With these issues taken care of, they can now concentrate on your core business operations.

Save Time

With an IT network that’s running smoothly and efficiently, their employees can complete their tasks on time without interruptions. For example, computers that are free of malware run smoothly and faster, which allows employees to complete their assignments as per schedule. Considering an IT provider that is always one step ahead of any mushrooming threats or issues, your MSP marketing agent can convince them they won’t need to worry about any interruptions that will slow down their system, as well as their employees’ productivity.


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