What can Zombie land Teach us about IT marketing?
Emma Stone and Jesse Eisenburg star in this Zombified sci-fi flick. These two and their unlikely team will have to work together to survive the undead hordes in their path. But the question is, what does my IT marketing have to learn from this? Though we may not have the undead scratching at our door, our MSP marketing team must fight zombies daily. These zombies come in the form of syndicated blogs that are eating many unsuspecting companies alive.
Google’s AI bots and crawlers that maintain the job of analyzing website pages and utilizes the links provided to create a web throughout the internet. Most MSP marketers realize that blogging is essential for ranking by Google’s bots and crawlers. Their solution however isn’t always in your best interest due to many of these MSPs posting syndicate blogs over a variety of clients. These syndicate articles have no real value to them to Google’s bots and are synonymous to balloons filled with air compared to balloons filled with helium or rather, original content. Google’s AI will crawl your webpage and will analyze links to create a web between websites, but duplicate articles will be marked “no find no follow” which is essentially invisible to the site crawlers. These syndicate articles act as mindless zombies to Google that are hungry to rise in rank.
Lock and Load!
The ammunition to survive this horde of undead is original content. Google has no real content of its own and to understand Google you must understand that they want what is best for their customer as the leading search engine. This means that the AI is searching for the most relevant and updated information which can be created through blogging, hosting guest blogs, and maintaining website activity. Though the zombies are strong in number they will not be individually challenging so if you keep your gun loaded and your guard up you will prevail. You win more flies with honey than you do with rotten flesh!