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MSP Marketing | April 28, 2018

What can Trading Places (1983) teach you about MSP Marketing?

MSP MarketingImagine if you could trade places with a customer, employee, or a boss for one day. What did you imagine this day to be like? This movie does exactly that. Trading Places stars Dan Aykroyd as wealthy executive Louis Winthorpe III and Eddie Murphy as the street-smart Billy Ray Valentine. How could this concept affect your MSP marketing?

“Buyers are liars”

These two are the victims of a sinister bet between two brokers to completely switch the lives of these completely opposite men. In order to see how a poor man lives in a rich man’s suit and vice versa, Winthorpe is framed by the brokers for a crime he didn’t commit, with the siblings then installing the street-smart Valentine in his position. Hilarity ensues when the two realize that they couldn’t be more different from one another. We may feel similarly when dealing with clients or the higher ups. MSPs often judge their customers saying “Buyers are liars” when often they behave the same exact way in a similar situation. It’s important to try and have a deeper insight and be more sympathetic. Three common areas where business owners lie are: how big their company is, how many employees they have, how long they’ve been around, and falsely representing certain MSP marketing skill sets they don’t really have a.k.a. fake it till you make it. Often this distorts companies’ understandings of one another and can lead to a variety of problems.

A need to succeed!

Through the body switch of the higher and lower class they realized that there is much more to each of them than meets the eye. We can certainly understand that when you make the effort to walk in someone else’s shoes it makes it that much easier to get on the same page and help each other get what they need to succeed. This movie shows that with MSP marketing it’s important to understand one another’s perspective to achieve a healthy relationship and common understanding which is essential for any growing MSP company.


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