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IT Marketing | March 3, 2018

“Wax On, Wax Off” from “The Karate Kid”: A Strategy for IT Marketing

IT MarketingThe phrase “wax on, wax off” comes from the movie “The Karate Kid”, but have you ever used it to improve your IT marketing? As a classic ’80s movie, it is revered by many, but what can IT professionals learn from it? It may surprise you to hear there are plenty of lessons to glean, not least of which is the notion that practice makes perfect.

Practice, Practice, Practice

When Daniel asks Mr. Miyagi for training in the martial arts, he seems to give Daniel nothing more than a list of odd jobs, including waxing cars and painting fences. Only when Daniel becomes adept at each of these, does he realize they are repetitive actions designed to build muscle memory for the karate moves he is learning. What seems like pointless repetition can be an invaluable experience when it comes to the real thing, but you must be prepared to commit to practicing. The marketing equivalent of “wax on, wax off” may seem boring or futile, but it will slowly improve your marketing skills. Well-honed marketing skills are invaluable when trying to land new clients and refine work you do for existing customers. Commitment and positive thinking always lead to more positive results.

Respectful Relationships

The relationship you have with those customers, as well as suppliers, can stand you in good stead for the future. If you treat customers and suppliers with respect, your customers may recommend you to other businesses, and your suppliers may cut you better deals. Mr. Miyagi and Daniel have that respect, but the fighters from the opposing dojo, Cobra Kai, mainly worked on fear and disrespect, and we all know who the winners were in this case.

Keep Learning

Innovative IT marketing is always evolving, and to stay ahead of the game you must keep learning. You never know what people you interact with are experts in, but everyone is an expert in something. If you make a point to treat encounters with other IT professionals as learning opportunities, increasing your knowledge comes alongside those interactions.

Absorb all they have to teach you and adapt their good habits and tricks in your daily life. There is a Chinese proverb that says that a single conversation with a wise man is better than 10 years of study, and another that says that teachers open the door, but you must walk through it yourself. Mr. Miyagi gave Daniel the tools and knowledge to beat the Cobra Kai fighters, but Daniel had to use that knowledge himself to succeed.

Take an Idea that Works

Overall, “The Karate Kid” is a tale of triumph over adversity, and that is an age-old tale. No need to reinvent the wheel— if you find a sure way of attracting and retaining customers, then, by all means, keep doing that. It is important to find a tried-and-trusted formula that works, tweak it to your needs, and continue to do so over again— and do it well. You need to find an idea that performs, establish why it is so successful, then turn it to your advantage when seeking new clients and a growing your customer base. This amalgamates both the continual learning aspect of this movie’s message and incorporates the repeated practicing of skills for a successful outcome.

If you want to improve your IT marketing and get out there to find a new host of customers, remember: keep practicing, keep learning, use a tried-and-trusted methodology, and treat your clients with respect. With a good bit of “wax on, wax off”, your client base will benefit, and you should see a huge improvement in your bottom line.

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