Some MSPs Can’t See the Forest for the Trees with IT Lead Generation!
When it comes to IT lead generation, one of the greatest redeeming features surfeiting modern marketing is data. Because the generation of IT leads commonly revolves around online marketing, a very exact picture of marketing impact can be established. Additionally, that which induced impact can be identified, examined and cumulatively applied. Sometimes that which induces a positive response among clients and prospective clients is that which would not be immediately intuitive based on a position of directed strategy.
So, what does this ultimately mean for your MSP? Well, you will have to see the forest for the trees, as the saying goes. IT marketing and lead generation is a forest. However, things like your site’s individual aesthetic, color schemes, and styles are individual trees in that forest. Now if you spend all your time focused on an individual tree, you are going to miss the whole forest. Unless that particular tree happens to have the fruit of life, good and evil, or some other remarkable substance, poring over it will not help you manage the forest of your marketing requirements.
What you need to do is have goals forever in the front of your conscious, and maintain those goals going forward. You must follow-through and educate the whole IT team as to why-because with internet marketing, your focus has to be on getting top-ranked— that’s it. Whatever legitimately gets you to that top spot in an effective way that drives traffic is what you need to do. Several things that are going to get your website top-ranked include:
• Focus on high-volume keywords
• How content is put forth
• Color schemes
• Navigability of website
Successful IT lead generation is naturally going to set its sights on a target market and fling high-volume keywords that direction. Additionally, it will be sure to mete out guest-posting strategies, which push content before greater concentrations of sympathetic audience members. Meta-tagging is a means by which the very coding that deploys a website can be parsed through via search engines to deliver relevant results. You want to ensure you have meta-tagged all your sites properly.
Speaking of proper presentation, content should be designed to be easily readable, searchable, shareable, and full of useful information. Doing this may not look how you would expect; be prepared to alter your preferences in terms of the written word for greatest success. Ensure your tech team does not go down a rabbit hole on such issues.
On that note, many do not realize that color schemes themselves can draw or repel people. You do not want anything too bright or too dull, and you do want aesthetically pleasing contrasts generally. Overall, though, your site must be easy to read and easy to navigate. Even simple websites end up getting a huge following when what they are there for, and how they are put into play, is intrinsic to them, rather than some foreign quantity. Many websites designed internally without marketing oversight certainly bear no drought of idiosyncrasies, but simultaneously are hard to navigate if you do not know how. That is not a good thing when you are trying to draw in new clients!
Unfortunately, for some who prefer total control over how their business is presented to the public, the best option here is to work with professional marketers who know what the people are looking for and how best to get it to them. Working with such individuals will certainly change preconceived notions of how a website should look, and what people ought to see; but at the same time, you are likely to see greater success.
In terms of SEO, the numbers have made reaching the right demographic effectively nearer a sure thing and lessening the realm of mathematically adept gamblers. Previous marketing efforts, while sometimes successful, had a much higher quotient of the gamble to them. With today’s statistical metric utilization, it becomes easier to identify and work with varying trends. More visibility leads to natural conversions, all of which provide data. IT lead generation informed by such data-driven marketing practices is likely to see much-heightened success over that informed by older methods.