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MSP Marketing | March 30, 2018

MSP Marketing Lessons from Anakin Skywalker

MSP Marketing“Fear is the path to the dark side.”

Anakin Skywalker could have become one of the most powerful Jedi ever if only he did not have a fearful heart of losing his loved ones. Many believed him to be the Chosen One who would bring balance to the Force. He had so much potential in him, but his worries and fears ultimately led him to become the greatly feared Darth Vader. But what does fear have to do anything about MSP marketing? Well, the path of your business success can be critically influenced by fear if you fail to overcome it.

Fear is a common emotion every human being feels no matter the age. However, it is in the way that we deal with it makes a total difference in the outcome of our lives and business. As a MSP company, you may be facing the fear of failure or the fear of losing what you have worked so hard for, but you must take courage and understand the effects of fear in your marketing strategies and the whole business operations. Here are some basic truths about fear that organizations and Anakin could learn from:

Fear blocks the path of peace

Anakin was troubled by nightmares and visions of pain and death of people he loved. He allowed these visions to corrupt his heart which brought him more troubles but never peace. When marketing campaigns are fueled by fear, then you will always be second guessing everything. You will find no confidence in the abilities of the people you are working with, the work tasks will keep you up at night, and you will start to play it safe and impede business growth. You need to be at peace that you are providing excellent IT services to your customers and that your well-researched marketing efforts will take off.

Fear leads to bad decisions

Because of his desperation to keep his visions from coming true, Anakin succumbed to the dark side of the Force. This led him to make one bad decision after another and in the end, he lost everything he had. Fear should not be the focus of your campaigns because it can drive you to make desperate moves the company may suffer from. Your MSP marketing should be grounded in market research, testing, and evaluation. Before you launch any campaigns, make sure to really look for flaws in your design or analyze it inexhaustibly with a different perspective to cover flaws you may have missed or not even thought of.

Fear impacts others

With fear ruling in his heart, Anakin led the eradication of the Jedi Order, dueled with his Master Obi-Wan, caused the death of his wife Padme, and caused the fear and suffering of the galaxy. Hence, when the fear of failure spreads in the marketing team, you will notice that it will affect the different areas of the business.

Fear limits perceptions

Anakin could not see through his fears which caused him to deflect the wisdom of the Jedi. He became full of himself and wanted to acquire more power. In your business, do not let your fears limit the abilities, visions, and wisdom of your IT marketing team. Look at the campaign from different angles and seek solutions when you see weak spots. Let your creativity flourish and grow with a good balance of passion, knowledge, courage, and humility.

The Take-Away

Take courage! Do not let the fear of failure ruin your MSP marketing campaigns just like how Anakin spoiled his great potentials with his fear of loss. Sure, overcoming fear is not as easy as it sounds; but with a humble outlook towards seeking control and wisdom, your IT business will grow and open to new chances to scale your business. This means more opportunity, business partnerships, collaborations, and potential to earn more money.


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