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IT Marketing | March 1, 2018

4 IT Marketing Lessons You Can Learn from Batman

IT MarketingIT marketing isn’t always easy, as it requires a lot of time and resources. However, many managed service providers can learn valuable real-world lessons from an unlikely source— Batman. As you know, Batman is one of the most popular superheroes of all time, since he is able to defend Gotham from a vast array of bad guys by using the latest technology against them. Similarly, an IT provider can protect companies from the wide variety of cyber threats through the use of state-of-the-art technology. Here are four lessons that an IT provider can learn from one of the all-time favorite superheroes.

Surround Yourself with Valuable Employees

The first step for an IT provider to become successful is to surround itself with valuable employees from the very top to the bottom. As you know, Batman couldn’t do everything on his own. He had his sidekick Robin and his assistant Alfred. This same concept applies to managed service providers as well because an IT company is only successful by hiring dedicated and hard-working employees. These employees make the jobs easier for others and create a positive atmosphere for the company that is beneficial for everyone involved. On the other hand, hiring employees who are less than enthusiastic can severely damage the chemistry in the office and make the workplace miserable for everyone. The best way to avoid this scenario is by taking the extra time to find quality employees who will become an asset to your organization.

Invest in State-of-the-Art Technology

Another excellent IT marketing tip is to always invest in the best technology available. While it may initially have higher costs, it is well worth it in the long-term. Trying to use outdated technology can lead to a whole host of issues and is a terrible way to attract new clients. Of course, in the movies, Batman always had access to the best technology available to counteract the constant threats, and they played a valuable role in keeping everyone protected. An IT provider must also apply this same concept, since a client’s security is too valuable to risk by not using state-of-the-art technology.

Create a Line Between Personal & Work Life

Blending the boundaries between your personal and work life can lead to many issues. Instead, it is much more effective and healthy to divide both of them into their separate place. As you know, always thinking about work and the next advertising campaign can have an adverse effect on your personal life, while also preventing your company from reaching its full potential because you never take any breaks from the daily grind. Finding a healthy balance is critical for the well-being of employees and also for the future success of an IT company.

Keep Growing Your Network

Never be satisfied with the status quo; always look for ways to improve and grow your network. One of the best marketing strategies is to develop positive relations with existing clients and continually look for ways to improve your services. Over time, this will help you build a solid reputation as an IT provider and make it much easier to attract new customers in the future. As you know, Batman could not always succeed on his own, so it’s critical to set up strategic alliances and work together for the common good. Bringing people together can lead to positive results and make it much easier to operate as an IT provider in today’s workplace.

Creating an IT marketing plan isn’t always simple, but it is well worth it for IT providers of all sizes. Managed service providers can learn a lot from watching Batman movies and understanding the importance of investing in the latest technology to counteract the wide variety of enemies. Surrounding yourself with the best available employees will make the workplace much more efficient and create a positive environment that is beneficial for everyone. Of course, none of this can happen overnight; it takes hours of dedication and hard work. Nevertheless, the Batman movies hold many valuable lessons that can be applied to managed service providers in today’s workplace.

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