Facebook Google Plus LinkedIn Contact Us

IT Marketing | February 6, 2018

IT Marketing Advice: Treat Your Website like a Race Car!

IT marketingMany people lack patience, so creating a fast and efficient mobile website to advertise your managed services is a key IT marketing investment for those hoping to attract new clients. In addition to being easy to use, a quick mobile website can boost your ranking with search engines, meaning when clients look for “IT providers in area X” your business comes closer to the top of the list. <a href=”https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/”>According to recent research</a>, a mobile landing page typically takes up to 22 seconds to load, but over half the time users abandon a page that fails to respond within three seconds. In our increasingly on-demand society, people are very impatient and do not want to waste time waiting for a site to load. Obviously, it is imperative for an IT provider to focus on improving the speed of their mobile site if they hope to compete with other managed service providers. Today, we are here to outline three simple steps you can take to boost the speed of your MSP’s mobile website to gain better traction with potential clients.

Activate AMP

The use of Google’s Accelerated Mobile Pages (AMP) project is designed to give mobile sites a boost and can help you reach a wider range of contacts. Installing Google AMP is well worth the time, and it is very user-friendly to install. AMP works to help your key content load first— and fast, which gives visitors a better experience. It is worth noting that Google AMP isn’t considered part of the ranking factor for Google search, but may become one in the near future.

Switch to PHP7

PHP7 is a new technology with significant potential to impact your mobile website. Upgrading to PHP7 can give your mobile site a significant boost in speed, while also ensuring it complies with up-to-date security protocols. PHP7 a top choice for site creation, as it was designed to meet the needs of clients through improved performance, less investment in resources, and new features. Instead of using outdated services, you will have access to state-of-the-art technology that can help your IT marketing campaign to reach new clients as an MSP.

HTTP2

Many new technologies will enhance the speed of a mobile website and HTTP2 will bring new upgrades to the mobile infrastructure. Ultimately, this will allow users to access your site quickly. Taking advantage of HTTP2 gives your mobile website access to leading-edge technology. By staying informed of the latest advances in technology, you gain an edge over your competitors as you’re able to deploy these new resources quickly and to their fullest potential.

Creating a fast mobile site is similar to the speed of a car in the professional racing world. A site that has unnecessary weight will suffer from slowdowns, just as a race car carrying unnecessary weight will never reach its highest potential speed. Whether you are a race car driver or a managed service provider, reducing unnecessary “weight” will improve speeds and allow you to operate much more efficiently. As an IT provider, having a quick, responsive website is a key IT marketing factor— how can clients take you seriously if your own website is sluggish and outdated? An MSP should never be satisfied with the status quo, but instead, be ever watchful for ways to improve the performance of their mobile site. Taking advantage of these tips can help create a responsive website that allows you to reach a wide range of contacts that can ultimately help you expand your consumer base. Begin optimizing your website for increased speeds and reach new clients today.

Many people lack patience, so creating a fast and efficient mobile website to advertise your managed services is a key IT marketing investment for those hoping to attract new clients. In addition to being easy to use, a quick mobile website can boost your ranking with search engines, meaning when clients look for “IT providers in area X” your business comes closer to the top of the list. <a href=”https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/”>According to recent research</a>, a mobile landing page typically takes up to 22 seconds to load, but over half the time users abandon a page that fails to respond within three seconds. In our increasingly on-demand society, people are very impatient and do not want to waste time waiting for a site to load. Obviously, it is imperative for an IT provider to focus on improving the speed of their mobile site if they hope to compete with other managed service providers. Today, we are here to outline three simple steps you can take to boost the speed of your MSP’s mobile website to gain better traction with potential clients.

Activate AMP

The use of Google’s Accelerated Mobile Pages (AMP) project is designed to give mobile sites a boost and can help you reach a wider range of contacts. Installing Google AMP is well worth the time, and it is very user-friendly to install. AMP works to help your key content load first— and fast, which gives visitors a better experience. It is worth noting that Google AMP isn’t considered part of the ranking factor for Google search, but may become one in the near future.

Switch to PHP7

PHP7 is a new technology with significant potential to impact your mobile website. Upgrading to PHP7 can give your mobile site a significant boost in speed, while also ensuring it complies with up-to-date security protocols. PHP7 a top choice for site creation, as it was designed to meet the needs of clients through improved performance, less investment in resources, and new features. Instead of using outdated services, you will have access to state-of-the-art technology that can help your IT marketing campaign to reach new clients as an MSP.

HTTP2

Many new technologies will enhance the speed of a mobile website and HTTP2 will bring new upgrades to the mobile infrastructure. Ultimately, this will allow users to access your site quickly. Taking advantage of HTTP2 gives your mobile website access to leading-edge technology. By staying informed of the latest advances in technology, you gain an edge over your competitors as you’re able to deploy these new resources quickly and to their fullest potential.

Creating a fast mobile site is similar to the speed of a car in the professional racing world. A site that has unnecessary weight will suffer from slowdowns, just as a race car carrying unnecessary weight will never reach its highest potential speed. Whether you are a race car driver or a managed service provider, reducing unnecessary “weight” will improve speeds and allow you to operate much more efficiently. As an IT provider, having a quick, responsive website is a key IT marketing factor— how can clients take you seriously if your own website is sluggish and outdated? An MSP should never be satisfied with the status quo, but instead, be ever watchful for ways to improve the performance of their mobile site. Taking advantage of these tips can help create a responsive website that allows you to reach a wide range of contacts that can ultimately help you expand your consumer base. Begin optimizing your website for increased speeds and reach new clients today.

Many people lack patience, so creating a fast and efficient mobile website to advertise your managed services is a key IT marketing investment for those hoping to attract new clients. In addition to being easy to use, a quick mobile website can boost your ranking with search engines, meaning when clients look for “IT providers in area X” your business comes closer to the top of the list. <a href=”https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/”>According to recent research</a>, a mobile landing page typically takes up to 22 seconds to load, but over half the time users abandon a page that fails to respond within three seconds. In our increasingly on-demand society, people are very impatient and do not want to waste time waiting for a site to load. Obviously, it is imperative for an IT provider to focus on improving the speed of their mobile site if they hope to compete with other managed service providers. Today, we are here to outline three simple steps you can take to boost the speed of your MSP’s mobile website to gain better traction with potential clients.

Activate AMP

The use of Google’s Accelerated Mobile Pages (AMP) project is designed to give mobile sites a boost and can help you reach a wider range of contacts. Installing Google AMP is well worth the time, and it is very user-friendly to install. AMP works to help your key content load first— and fast, which gives visitors a better experience. It is worth noting that Google AMP isn’t considered part of the ranking factor for Google search, but may become one in the near future.

Switch to PHP7

PHP7 is a new technology with significant potential to impact your mobile website. Upgrading to PHP7 can give your mobile site a significant boost in speed, while also ensuring it complies with up-to-date security protocols. PHP7 a top choice for site creation, as it was designed to meet the needs of clients through improved performance, less investment in resources, and new features. Instead of using outdated services, you will have access to state-of-the-art technology that can help your IT marketing campaign to reach new clients as an MSP.

HTTP2

Many new technologies will enhance the speed of a mobile website and HTTP2 will bring new upgrades to the mobile infrastructure. Ultimately, this will allow users to access your site quickly. Taking advantage of HTTP2 gives your mobile website access to leading-edge technology. By staying informed of the latest advances in technology, you gain an edge over your competitors as you’re able to deploy these new resources quickly and to their fullest potential.

Creating a fast mobile site is similar to the speed of a car in the professional racing world. A site that has unnecessary weight will suffer from slowdowns, just as a race car carrying unnecessary weight will never reach its highest potential speed. Whether you are a race car driver or a managed service provider, reducing unnecessary “weight” will improve speeds and allow you to operate much more efficiently. As an IT provider, having a quick, responsive website is a key IT marketing factor— how can clients take you seriously if your own website is sluggish and outdated? An MSP should never be satisfied with the status quo, but instead, be ever watchful for ways to improve the performance of their mobile site. Taking advantage of these tips can help create a responsive website that allows you to reach a wide range of contacts that can ultimately help you expand your consumer base. Begin optimizing your website for increased speeds and reach new clients today.


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us