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MSP Business | February 20, 2018

How Can You Apply Principles from the Jim Carrey Hit “Liar Liar” to Your MSP Business?

MSP BusinessAn MSP business that always focuses on being honest is much more likely to experience long-term success and build stronger relationships with clients, compared to other companies that are always misleading customers. Similar to the classic 1997 comedy film Liar Liar, an IT provider that’s always honest will learn that clients appreciate the transparency and it can significantly boost the relationship between both parties. While Jim Carrey’s character being unable to lie provided great comedy, it also proved a valuable lesson in being honest and how it can save your organization from dealing with many potential problems. Here are just a few of the benefits of being an IT support company that practices honesty with clients on a daily basis:

Builds Credibility & Trust

Are you looking for effective ways to build trust with customers? An IT provider that focuses on honest practices is much more likely to develop credibility and trust with each client. On the other hand, consistently entertaining deceitful practices can severely damage relations with clients and make it very difficult to succeed in the long-term. For example, an IT provider that charges exorbitant prices for only a small amount of work can permanently damage their credibility and cause their client to look elsewhere. However, providing quality service at a fair price can help build your relations with each client and allow you to expand your consumer base.

Enhances Company’s Brand

An MSP business’ brand is critical if they hope to experience long-lasting success. If you have a poor brand due to dishonesty, you’ll struggle to attract new clients and be at a severe disadvantage to other IT providers that focus on always being fair and honest with customers. As you know, it’s nearly impossible to recover from a negative reputation, especially as an IT provider, because the whole business is built on trust and providing quality services. IT support companies can learn significant lessons from Jim Carrey’s Liar Liar movie and realize how honesty can have a positive impact on your brand and allow you to reach even more customers.

Improve Client Relations

An IT provider is always looking for new ways to improve relations with clients and consistently being honest with clients will have a significant impact on the relationship. For example, if there is a delay in applying a security update, it’s much better to be honest and upfront with the delay instead of trying to be deceitful. The vast majority of clients are understanding and will appreciate a fair assessment. If an IT provider is forced to delay the delivery of software, you can always offer a discount to mend relations with the client. Over time, continually being honest will improve relationships with customers and can have a long-lasting impact on the future of your business.

Becoming a successful MSP business in today’s workplace is no easy task, but always being honest can set you apart from the vast majority of IT providers. Jim Carrey’s character in Liar Liar was a lighthearted take on the importance of honesty, but it holds a valuable lesson for IT providers interested in building credibility and trust with each client. While it may be easier in the short-term to be dishonest, it can have a long-lasting impact on the company and can completely destroy a trusted relationship. It’s much safer and ethical to always be honest with clients and avoid any levels of deceit. Begin practicing these principles today and reap the immense benefits of honest practices in the future.


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