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MSP Marketing | December 14, 2017

Common MSP Marketing Myths That Might be Holding You Back

MSP MarketingWhen it comes to MSP marketing, there are plenty of half-truths and a good number of bald-faced lies. Plenty of companies fall into the trap of believing in the legitimacy of mantras and strategies that are just falsehoods. One of the more popular misconceptions is that every business is a potential client. Considering each business as a legitimate prospect is a recipe for disaster. It does not make sense to invest time, money and effort trying to convert a considerable number of prospects when there only a handful solid leads.

Why Casting a Wide Net is a Mistake

MSP marketing professionals should not assume everyone is a potential client. Attempting to convert an array of prospects will make your organization seem desperate and misguided. Yet this is an extremely common mistake plenty of marketing and business professionals make. So don’t announce on social media or through a mass e-mail that your services are available to anyone and everyone.

A more prudent approach is to zero in on prospects that are inclined to benefit from your offerings. A marketing team without such a degree of discernment will inevitably burn through plenty of money and time trying to recruit numerous companies into the fold. This is not a wise use of resources. After all, your organization’s marketing budget is not limitless.

Choose Your Targets Wisely

Take some time to pinpoint the parties that are most likely to benefit from your company’s services. Those who have a sincere interest and need in your offerings stand a much better chance of transitioning from prospects into customers who remain loyal for years or even decades to come. Do not assume you will be able to identify the optimal targets right away. It will take some time to zero in on the prospects that truly have a need for your services. So don’t expect immediate results. Spend the time, money and energy necessary to study up on potential clients. The more research you do, the more you will know about specific targets and the easier it will be to convert them into paying clients.

Highlight Your Expertise

When attempting to decide on which targets to pursue, you should key in on the merits of your group’s offerings. Determine what you are best at. Then try to pitch your expertise to those who need such services and knowledge. If you don’t fully understand your niche, you will find it awfully difficult to market your services in an effective manner. Match up your strengths with the optimal client profile and proceed with your sales push. If you have the experience, skills, knowledge, and talent your specified targets are looking for, target clients will recognize the value your organization brings to the table. In the end, marketing success is centered on defining your niche, communicating your strengths and owning that space.

Our Contributor

Damian Higgins is the CEO of CustomTec. A fast growing IT services firm based in Sydney . CustomTec provides cloud migration to clients and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. CustomTec’s pro-active approach to managed IT services in Sydney is ideally suited for companies who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services that way. Our IT Support for Sydney is proactive so we can identify networking issues before they lead to downtime.


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