We Know the Secret Password to Get Your MSP Business Top Ranked!
An MSP business is always looking for a treasure of sales leads, but they can be very difficult to find. Wouldn’t it be nice if there were some vast treasure trove of them like in Ali Baba and the Forty Thieves?
A poor woodcutter, Ali Baba wasn’t the type to dream for riches. But then, he found these 40 thieves near a cave, heard them say some password, and then saw them enter the cave. Later, Baba sneaked into the cave with that password when the thieves were gone. What he found were staggering treasures— more than a poor woodcutter could imagine.
When it comes to your MSP, you need a key— or a keyword phrase— like “open sesame” to help you find success in lead acquisitions. That key, when it comes to digital marketing, is “original content.” If you can produce content, you’ll be able to source exceptional leads. So the next question is, of course, what is original content?
Your MSP business may have had some experience with content in the past. You’ve likely read it while surfing the web. Basically, original content is something that’s never been posted before, but which serves to optimize a business online, making it more visible. If you put the right keywords in, structure it correctly, and distribute it correctly, it has every chance of affecting a large number of potential clients.
The key to successful content posting is professional design and proper saturation. It turns out approximately 52 blog posts a month has been shown to increase sales leads of some organizations as high as 77%— that’s a pretty substantial spike. Of course, that assumes the blogs were properly created and disseminated.
Firstly, your content’s originality is key. If you go the syndicated route, you’re much less likely to achieve top SERP (Search Engine Results Page) ranking. Secondly, your content must incorporate SEO (Search Engine Optimization). If it doesn’t, you’re not likely to have as great an impact with it. SEO makes it so that when someone searches for a keyword or key phrase pertaining to your products or services, they are more likely to find a bit of original content you’ve created— or had made.
Creating Good Content
This is where the rubber meets the road, as the saying goes. It’s difficult to create good content. Being continuously creative can be hard. Fifty-two blogs a month may not sound like much— it’s less than two a day on average. But if you’re not skilled with the written word, it may not be something you’re able to sustain. Still, there are a few things worth considering if you do decide to write the content yourself rather than using a professional agency:
• Write what you know
• Provide information that’s useful
• Know your demographic
Finding Professionally Designed Original Content
There’s much to be said for going the “professional” route. A content creating agency will work with you to design content, then optimize it, then distribute it through networks known to have readerships in line with your clientele.
About our Contributor
Mark McGarvey is president of OneClick Solutions Group, a managed IT services in San Francisco and security provider serving small and mid-sized businesses with 20 to 100 employees in the Bay Area. Mark began his career in IT consulting in the 90s as a senior support technician for a then-small company in Austin, TX called Dell. After working for a number of organizations in desktop support/management and systems administration, Mark realized a passion for two things: Ensuring computer systems ran smoothly and keeping the people that used these systems happy and productive.
This passion helped him get his IT services business started in San Francisco! As a small business owner, Mark empathizes with other business owners that need IT Support in San Francisco and understands the things dearest to them: Increasing productivity and efficiency and keeping costs low and ROI high.