Jump-start Your MSP Marketing with Innovative Blog Posts
Remember the days of banner ads and pop-ups? These outdated marketing tactics are dwindling away, while inbound content MSP marketing is taking over. Potential customers can’t get away fast enough when they see invasive advertising. So, how are you supposed to implement an effective marketing strategy for your MSP business? The answer is easier than you think.
Posting educational content on your blog is the most effective and economical marketing technique around. Not just an occasional post, but regularly updating your blog with relevant content will bring the audience to you.
Why is Blogging Effective as a Marketing Tool?
Interaction with your audience
One of the reasons why blogging is such an effective marketing tool is that it allows you to get up close and personal with your audience. You can answer any questions your audience asks and reply to their comments in real time. This business to consumer interaction builds trust in your brand. Your audience grows confident in the information you provide and shares your posts with their social media contacts. Your targeted audience will reach out to you with questions and concerns about what your business can do for them.
As you interact with helpful solutions to their problems, you become a trusted expert that customers and leads can depend on. Your reliable and informative blog posts result in more conversions than other pushy, online advertising could ever give you.
SEO page ranking
If you want your MSP services to be noticed in such a competitive business, you have to raise your search engine ranking. A successful MSP marketing plan will result in your business making it to the first page of Google search results. Your updated blog posts can help search page ranking as web crawlers look for informative content for their searches.
These web crawlers search for original, educational content. Forget about the old days of placing the same keywords in every sentence, and rely on your business expertise to educate your audience. A few, strategically placed long-tailed keywords in the introduction, body, and conclusion of your blog should do the trick. You can also add your keyword to the meta description that shows up on the search page.
Build business brand
To build your brand with your blog posts, you need to create emotions and memories that your audience remembers. These emotions help build a strong connection with your readers, and they’ll share your brand with everyone they can. Get your audience excited about your brand, offering them rewards and incentive programs for being a loyal audience.
The goal of your blog posts is to remain true to your brand, building confidence in your target audience. Keep your content interesting, respond to your reader’s inquiries and show your audience that your services are as innovative as your blog posts.
As you create content for your MSP marketing blog, concentrate on high-quality posts. Engage with your target audience and get a feel for the most successful posts that resonate with your readers. Keep track of which content has the highest conversion rates and focus on writing similar posts that increase user engagement. Remember that when keeping your loyal customers and attracting leads, it’s all about quality rather than quantity.
About our Contributor
Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.
In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.
In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.