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MSP Business | August 7, 2017

Can MSPs Learn a Business Lesson from Back to The Future?

MSP BusinessIn the smash hit movie, Back to The Future the hero Marty Mcfly has altered the space time continuum and needs his Dad to realign the universe. Unfortunately, his Pop just won’t listen and this forces Marty to adopt drastic measures to influence him to act. He wears a radiation suit and puts headphones on his Dad’s ears and tells him he is Darth Vader from the Planet Vulcan. Then he plays some heavy metal music in his ears and threatens to melt his brain if he doesn’t act.

While Back to The Future is cool you’re probably wondering what lesson this scene could possibly teach an MSP Business? Well if you have trouble getting employees to listen then you’ll want to read more!

Watch the Back to The Future clip here –> https://www.youtube.com/watch?v=hMPM0-k40G8

Marty’s Example

Before Marty took the drastic step in the movie clip he made multiple attempts to get his Dad to ask out his future Mom which all failed miserable. First Marty tried to get his Dad to ask out Lauren several times unsuccessfully then he tried to get his Mom excited about dating Mcfly. Trying to get people to listen and act is a common problem that many business face, just like Marty. In fact, the fictional character named Neil Walker who portrayed the QVC executive in the Movie JOY commented, after getting frustrated with an employee that didn’t follow instructions, that you must tell people seven times before they will hear you. If your MSP business is having difficulty persuading staff to follow direction then there are some steps you can take short of dressing up in a radiation suit and threaten to melt their brains with a heavy metal music.

Steps to Communicate

One of the most important things to consider when trying to persuade your staff to change is that they will ‘hear’ your example much louder than your words. This means that your actions and message must align before your employees will take your admonitions seriously. Next you should get away from delivering a bland talk that no one will remember but instead carefully weave a story that illustrates your point into the material. This will help you engage your employees and transform a bland talk into ‘sticky’ content that your staff will hear and remember.

In addition, MSP business executives should strive to ensure their sure message is consistent. This means that you don’t advocating for one position this week and then go out and reverse yourself the following week. This also means that you should tell the same thing to all your staff consistently and never play favorites. Finally, be prepared to take rebellious employees, who still don’t listen after you’ve implemented these changes, as set consequences if they don’t change. Often when previously ‘deaf’ workers understand that they might get fired, they tend to undergo a miraculous healing!

• Set the Example
• Communicate through Stories
• Be Consistent
• Set Consequences if things don’t change

The Take Away

If your MSP Business is having trouble persuading employees to change than you don’t want to resort to dressing up in a radiation suit, calling yourself Dart Vader and threatening to melt their brains with heavy metal music. You also don’t have to have to tell they repeatedly for all eternity. However, if you make sure that you set the example, communicate through stories, remain consistent and set consequences then you will find that your staff will begin to listen and follow directions as if they were enchanted by the pied piper himself!

About the Contributor

MSP MarketingMy name is Nate Keshmiri, Founder & Managing Partner of Advanced Networks. I’ve been actively involved in Information Technology for over twenty years. I have always had a passion for IT Support in LA as well as a fascination for what makes businesses of all types successful.
I’m a true native of Los Angeles. I grew up in Westchester, received my bachelor’s degree from UC Irvine and my graduate degree from USC. I’m proud to call LA y my home and there’s no place in the world I’d rather see businesses thrive than in my own backyard. It gives me great pleasure to provide IT Consulting to businesses in Los Angeles and Southern California, and to know that everyday I am playing a vital role in their growth & success.

When my partners and I started Advanced Networks in 2004, our vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision. We’ve invested in top-of-the-line IT Management Systems to provide our engineers with the necessary tools to achieve excellence, while giving our customers full transparency into their own networks. We’ve formed partnerships with top tier hardware and software vendors to offer tailored packages to any type of business. Our customer retention rate and annual growth has proven that our investments have paid off.

If I’ve learned anything in my many years within this industry, it’s that our IT support business in LA starts and ends with the happiness of our customers. I have taken this very seriously throughout my career and instill these principles in our staff every day.

As CEO of Advanced Networks, you have my personal commitment that we will do everything possible to make sure that all of your IT needs are met, and that your customer experience is a positive one.


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