Do you have an Amazing MSP Marketing Tagline Like the Ghostbusters?
In the eighties, a movie called Ghostbusters took theaters by storm and became an international film sensation. In the movie, a motley crew join forces to combat the forces of evil by forming Ghostbusters. While they didn’t have much in the way of startup funds to get their message out, they still managed to run a few adds then went viral. The key that helped them reach the community was their brilliant marketing line, “Who Ya Gonna Call? The question is can MSPs learn from the Ghostbusters’ marketing tagline how to successfully brand their IT companies?
Click here to see the video clip: https://www.youtube.com/watch?v=dlXBg2d2Nnc
For starters, their tagline is very simple and contains very few words. Keeping their tagline simple is one of the reasons it went viral and was so easy to remember! The message also conveyed the idea that there wasn’t anyone else that could possible help them as they were the only Ghost fighters in the New York area. Asking the question, “Who Ya Gonna Call” illustrated their unique selling proposition! It’s clear that someone in their organization spent some time brainstorming and then tested their ideas out on some of their friends before moving forward.
The MSP Marketing Lesson
To have an effective marketing tagline it critical to keep the wording very short. Too many words can be an obstacle because long tail taglines are difficult to remember and are not ‘sticky’! If you want to develop a simply tagline that conveys a clear message that persuades then you will have to brainstorm about what your core message really is. A good place to get that information is in your core value statements that you should have developed when you started your IT business. If you haven’t created your core principals then now is a good time to roll up your sleeves and get to work. After all, don’t you want your marketing tagline to reflect both your core value statement and your core principals? Finally, it’s important to test market your new MSP marketing tagline before it goes live! What you’re looking for is an immediate positive response from your test subject, avoid asking those that may be inclined to hid an ugly truth.
Key Points to remember:
- Keep your tagline short
- Brainstorm your core message
- Conduct Test Marketing before going live
The Take Away
The good news is that even if your MSP business is short on marketing resources you can still create a tagline like the Ghostbusters did that goes viral and saturates the business community. The key is to follow their example by knowing the core message that you want to communicate and writing it down with as few words as possible. Having a short tagline that conveys a clear message can be extremely persuasive and catch on like fire. If you follow their example closely it won’t be long before businesses in your community begin singing and dancing to your marketing tagline!
About of Contributor
My name is Nate Keshmiri, Founder & Managing Partner of Advanced Networks. I’ve been actively involved in Information Technology for over twenty years. I have always had a passion for IT Support in LA as well as a fascination for what makes businesses of all types successful.
I’m a true native of Los Angeles. I grew up in Westchester, received my bachelor’s degree from UC Irvine and my graduate degree from USC. I’m proud to call LA y my home and there’s no place in the world I’d rather see businesses thrive than in my own backyard. It gives me great pleasure to provide IT Consulting to businesses in Los Angeles and Southern California, and to know that everyday I am playing a vital role in their growth & success.
When my partners and I started Advanced Networks in 2004, our vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision. We’ve invested in top-of-the-line IT Management Systems to provide our engineers with the necessary tools to achieve excellence, while giving our customers full transparency into their own networks. We’ve formed partnerships with top tier hardware and software vendors to offer tailored packages to any type of business. Our customer retention rate and annual growth has proven that our investments have paid off.
If I’ve learned anything in my many years within this industry, it’s that our IT support business in LA starts and ends with the happiness of our customers. I have taken this very seriously throughout my career and instill these principles in our staff every day.
As CEO of Advanced Networks, you have my personal commitment that we will do everything possible to make sure that all of your IT needs are met, and that your customer experience is a positive one.