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IT Marketing | July 7, 2017

Understanding the Importance of Original Content in IT Marketing

IT marketingThere are numerous techniques that you can choose to utilize in IT marketing for your MSP business. One of the most effective choices in the modern commercial setup is original content creation. Therefore, when developing your annual or quarterly sales and marketing strategy, you should consider incorporating this beneficial element into your plan.

In general, businesses will search online resources when looking for a new company to provide IT network support. Oftentimes, the final decisions on the contractor will be influenced by the different forms of content included in an MSPs website. Consider this short discussion on the importance of creating original content for your managed IT services business.

Increase Valuable Traffic

Original content is a valuable tool designed to increase the traffic to your website. In simple terms, you will gain more high-quality visitors to your business website if your content is useful. People with a genuine interest in your products and services will be attracted to an informative and fresh material. They will return constantly to check on the addition of new content.

In addition, they will generate more traffic for you by sharing your original content with their social media followers. Conversely, if your web pages do not add any value, your traffic will not increase consistently even when you use “click bait” articles. Unoriginal materials will not attract repeat visitors or subscribers, and no one will share the content.

Elevate Search Engine Rankings

In the past, the search engine ranking was determined through an analysis of the keyword usage and back links. This means that a website could rank high for certain searches even with poor content, as long as keywords were placed appropriately in the content. However, through the incorporation of artificial intelligence and machine learning, search engines have become more intuitive.

The algorithms used in generating results no longer use simple keyword and link analysis. Currently, the searches are carried out using semantic algorithms. Simply speaking, the search engines are capable of understanding the context of the search query and natural language. The results are generated by matching the query with material that best answers the question posed by the user.

If you have created original content as part of your IT marketing campaign, your ranking will grow higher over time. Search engines have been updated in order to value in-depth coverage of topics and fresh, non-duplicated material over a cocktail of keywords.

Promote Your Brand

The bottom line for every MSP business is increasing sales and, subsequently, the profit. Your original content can be an advantageous tool to help you promote your brand and draw in more customers. If you present fresh news and blogs in the IT field regularly, individuals and businesses will see you as an expert on commercial technology and services.

They will be more willing to give an opportunity to provide services because the content will serve as a recommendation and evidence of your skill and knowledge. In addition to increasing your credibility, original content can set you apart from your competition.

About our Contributor

MSP BusinessRobert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range of IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions in San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, an IT Outsourcing Provider to small and medium-sized businesses in San Jose.


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