Have You Suffered an MSP Marketing Betrayal Like Edmond Dantes?
If you have ever watched the movie The Count of Monte Cristo then no doubt you felt the betrayal of Edmond Dantes was heart wrenching. In the story Edmond is reduced from a having a promising sailing career to being unjustly accused of treason and imprisoned because of his best friend’s jealousy.
While the fictional tale of Edmond life is quite dramatic is it possible that an MSP business could suffer a similar marketing betrayal at the hands of an employee, partner or competitor?
Back Stabbing from Employees
Probably the one area where that IT executives worry the most about is having their MSP marketing Director stab them in the back. In a worst-case scenario, a salesman would quit and go to work for a direct competitor. Of course, the ultimate betrayal here would happen if the salesman takes all the contracts and pricing models to their new employer. It would be an even greater act of sabotage if they stole the client list and handed that to your direct competitor!
On the other hand, a partner can wreck even more havoc in an MSP business if they decide to turn against the other partner. The obvious way one rouge partner can screw over their business partner is to suddenly withdraw all the money out of the account and flee the country. This type of level 10 betrayal could happen if a trouble partner develops a gambling habit, drug habit or gets into legal trouble. Another possibility that I have witness is where a dispute arises among the partners in an IT company and one of them decides takes all their marbles and goes home. However, they normally will open a competing MSP business in the same region and start marketing head-to-head against their old partner.
One of the top ways that a competitor can betray another managed services provider is to start recruiting their employees. If this type of deception and sabotage happened to any small to medium sized computer businesses it would be a nightmare. When you think about all the time, money and effort that goes into recruiting and training tech workings and sales people, you can see how getting staff poached by a rival would be devastating.
It appears that there are several ways that an MSP company can have their marketing sabotaged by the loss of a key employee, a partner than goes off the rails and a staff poaching competitor. If one or all this type of betrayal happen to an IT company then the take away from The Count of Monte Cristo is that these negative circumstances can serve as motivation to regain success by getting business revenge! They you can say, “Kings to me!”
About our Contributor
Jason Schmitt, founder and CEO of Technology Resource Advisors, Inc., graduated Summa Cum Laude from Bradley University in 1995 with a degree in Business Management. His IT industry experience includes 20+ years in Milwaukee tech support a consultative role for Private and Public sector clients. Always in search of ways to improve the client’s IT Support experience in Milwaukee, Jason is active in several industry managed IT services Milwaukee groups in and IT Services Milwaukee business peer groups. Jason is responsible for Vision, Strategy, and Market Development at Technology Resource Advisors, Inc.