Why Should an MSP Bet Just One Chip on Pay Per Click Marketing?
In the gambling world, it’s common for someone that’s trying to strike it rich to place all their chips on one roll of the dice or a spin of the wheel. At other times, a gambler may just want in the game but doesn’t want to risk much so they would just bet one chip. How could an MSP betting just one chip on Pay Per Click marketing help and could this gambling technique be part of a larger strategy?
The One Chip Game Plan
As we described in our last blog, trying to figure out how to win at MSP marketing with Pay Per Click is a Herculean task that hardly humanly possible for the average IT provider. However, if we are not trying to win IT sales leads with the Pay Per Click approach, how could entering, essentially, one chip help generate more leads?
The key to understanding this scheme is to understand the basic layout of Google search pages. The very top of the page on just about any search will display the Ads first, if there are any bidders on that specific keyword. This makes perfect business sense for Google as they generate revenue from selling Ads. However, just placing one chip or betting a small amount on money on pay per click generally runs counter to the prevailing SEO strategies.
The key to understanding this concept is to realize the visibility potential of just showing up on the Ads without focusing on generating clicks… The idea is to spend just enough to show up on the Ads and be seen registering a marketing hit without trying to mastermind pay per click to get clicks. With this concept, we don’t even want clicks we just want to be visible.
Can this be Part of a Larger Strategy?
If you can visualize once again the average Google search page you will notice as you scroll down that just below the Ads is the Google Map and Google Places list. Then if you continue scrolling down even more you finally arrive at the natural search listing. Of course, this is where the average Google searcher is trying to get so they naturally scroll down past the Ads, the Map and the Google Listing and this is where the power of just showing up on Google Ads show be self-evident.
Since most Google searchers scroll past the Ads you merely want to be seen not garner click as they move their way down the page. The grand design is to adopt both a Google Reviews campaign along with an organic MSP marketing plan.
The goal is to have your MSP business’s name show up multiple times as a searcher scrolls down the search page through the Ads, past the Maps and List and finally to the Organic. If you place a chip as it were on Pay Per Click and it will simultaneously show up on the Maps and listing by generating Google reviews you can saturate the visibility of searchers to help penetrate their MSP marketing psyche. If you can dominate the organic search rankings by writing blogs and guest blogging then these searches will ultimately land at your Top Ranked status on the organic search listings.
If you follow this comprehensive stratagem and just place one MSP marketing chip on Pay Per Click, one Google Maps and Places and finally one on organic internet marketing then you can dominate the search pages with you message and branding! Ultimately if your business name and message can show up between three or four times you have reached the magic advertising repetition hit rate to keep your brand on the top of consumers’ minds. This means that you will garner the largest share of IT sales leads. Just remember not to gamble everything on Pay Per Click, but instead just bet one chip on each of the three marketing games and then you will hit the marketing Jack Pot!
About our Contributor
David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating managed services marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients.
He has 17 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is ‘Stratospheric Marketing Secrets’.