Why Should IT Providers adopt Google Review Marketing?
For many IT providers, the Google map and local business listings that normally appear on search results are nothing more than an annoyance. However, could these sections be an amazing IT marketing technique hiding right in plain sight? What’s the connection between Google Reviews, Google Maps and Google Places? Why should your IT company consider getting into the Google review business?
It’s not Rocket Science i.e. It’s Part of the Algorithm
For many the connection between getting Google reviews and showing up on the Google map and Google places is a mystery. While there are a few complicated steps that a computer business must take to show up on these sections the most important one is obtaining Google reviews. It seems like Google will see your business as relevant to the Map and Listing when you have enough positive Google reviews.
Therefore getting enough real and positive Google reviews directly leads to having your MSP business showing up on the Google Map and Google places listing. However, what might not be common knowledge is that getting positive Google reviews can also impact your organic internet marketing search rankings. This is because Google wants to promote their Google map and Google places over their competitor Yelp and therefore getting these reviews in now backed into their all-powerful internet marketing algorithm!
Ultimately this means that getting real and positive Google reviews has become mandatory for MSPs that want to be top ranked on organic IT marketing keywords!
IT Prospect think Local and Decide on Reviews
Of course, there is another powerful reason why Google includes reviews in their Algorithm that has nothing to do with Yelp and everything to do with searches behaviors. You see essentially the most basic way to look at Google’s Algorithm is to see it as mirroring the choices and selections of the users themselves.
We already know that the average IT prospect uses the location of a Technology Provider as one of them most important elements in their selection process. You could say that having a computer repair provider as close to their location is probably the most important aspect in an IT buyer’s decision-making process. For this reason, Google includes your location and your ranking on their Google map in their indexing and ranking process.
In addition, it has become evident that IT marketing buyers also routinely evaluate the reviews of a prospective managed services provider, before engaging with them. This is another sublime fact that allows us to glimpse why Google is incorporating the reviews into their search rankings.
It’s a Branding Goldmine
Of course, putting the Algorithm aside for a moment, just figuring a way to get your IT company to show up on the Google Map and Google Places lists on search results is an amazing branding opportunity. As this fact was discussed in a previous blog it still worth repeating here and that the reality that searches normally scroll down past the Ads and tend to pay attention to the pay and listing a little closer as they move their eyes down to the all-important organic results.
For this reason, it incumbent upon any tech savvy entrepreneur to do everything within their power to ensure that their MSP business is the one that stands out on the Map and List. As this will brand your name and message in the eyeballs and minds of these searches. Taking full advantage of these sections can ultimately direct more traffic to your business and choke off the leads to your competitors.
Low Barrier of Entry
If the previous reasons haven’t held enough weight to persuade readers to jump into the Google reviews business with both feet then let’s compare the Google Reviews opportunity with that of their competitor Yelp. The devil’s advocate might quip that we might as well get into the Yelp reviews business since it more established and more commonly used. However, I would like to remind you that Yelp is NO PART of THE GOOGLE ALGORITHM! In addition, what’s of even more importance is the simple fact that Yelp is more established and therefore the businesses that have already adopted Yelp reviews are light years ahead of any novice thinking of starting today!
On the other hand, when you weight all the other benefits associated with Google Review against the fact that there simply aren’t that many reviews to compete with then it starts looking like Christmas has come early. The good news is that getting Google Reviews hasn’t been well embraced by the IT support community at large and this translates into an extremely low barrier of entry for newcomers. In fact, getting on the map and list are so easy that just obtaining a handful of real reviews can land your IT company smack dab on the Google Map and Google Places listing on key search results.
When I speak at IT marketing trade shows I often ask the audience, by a show of hands, how many of them are successfully at getting Google reviews and the number of hands is always dismal. I would like every computer business to carefully consider how important getting Google reviews is because it’s part of the Algorithm, IT buyers think local, the branding opportunities and the low barrier of entry. Hopefully this will light a fire under more tech firms to go out and start developing Google reviews. I would love to see more hands go up the next time I ask a crowed of MSPs if they are getting Google reviews!
About our Contributor
David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating managed services marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients.
He has 16 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is ‘Stratospheric Marketing Secrets’.