MSP Marketing Tips: The Importance of Being Listed on Google’s First Page
Google is one of the top search engines and it plays a vital role in the success of an MSP marketing campaign. Being listed on the first page of Google search results can have a huge impact on your business and significantly increase your consumer base. Understanding how to improve your Google ranking is the first step into becoming a mainstay on Google’s first page.
Here are a few ways that a managed service provider can benefit with a higher Google ranking and reach more customers:
Being listed on the first page of Google is a significant milestone because it allows you to reach new clients, which will ultimately increase a managed service provider’s bottom line. According to recent statistics, Google receives 167 billion searches per month. Such a staggering number underscores the importance of having a high Google ranking and the significant benefits of such high visibility. Furthermore, 91% of users never visit the second page of Google. In other words, you are unlikely to experience a high volume of traffic without breaking into the top 10 websites listed in the Google search results.
Increase On-Line Presence
As you may know, the vast majority of consumers search online for new purchases or specific services. Over 80% of clients research online before they choose any service or product. A managed service provider that is listed on the front page of Google has a significant advantage over its competitors that are unable to have such a high ranking because it allows customers to reach them to enquire about their services easily. Being listed near the top of Google is similar to a business that is located on a corner lot in a busy area of a city. With such a high volume of traffic, you are guaranteed to be successful.
Increase Views of Website
Being listed near the top page of Google is an efficient MSP marketing technique that will enable potential customers to visit your site easily. Providing an easy to use website is an excellent way to reach new customers and answer any possible questions. Ultimately, it is a three-step process that involves having a high search ranking that leads to an effective website that finally leads your company to gain a new client.
Improve Your Expertise & Services
With an increase in customers, it is imperative to offer the best services and to improve your customer service continually. A managed service provider that offers poor service will eventually fail no matter if it has a high or low Google ranking. Frequently engaging with your customers and asking for feedback will allow you to continue to improve the services that you offer.
As you can see, being on the first page of Google can significantly increase your customer base and is an excellent MSP marketing technique.
About our Contributor
Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.
In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best business IT Support for each client’s unique environment in Atlanta.
In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.