IT Marketing: Understanding the Most Important Factors for a Content Strategy
There are numerous approaches that you can utilize in IT marketing for your MSP. One of the most beneficial strategies in the modern commercial setup is content marketing. In general, content marketing can be defined as the process of developing and publishing written content and other related materials. If you are thinking about developing a new content marketing strategy, you should understand the crucial factors affecting the potential for success so that you can choose the best approach for your MSP.
Content Marketing Plans
The creation of a concrete content marketing plan is crucial if you want to achieve the best results for your business. Unfortunately, this approach is not embraced by most marketers. In fact, about 70% of the modern marketers do not have a consistent strategy for dealing with content. In addition, most B2B companies, such as MSPs, have a strategy, but the plans are not documented.
Consequently, the rate of growth in the marketing department is low because there is no history to help in inspiring advancement. When creating your content marketing plan, you should remember to evaluate your segmentation options with care. In general, the material can be categorized by product, buyer persona, buying cycle, and pain point.
Priorities in IT Content Marketing
When you understand the top priorities for your MSP, you will be able to develop more effective IT marketing content. In simple terms, every form of content should be created with a clear objective in order to bear the greatest results.
There are three primary goals in content marketing. You can combine these objectives in one piece of material or only emphasize on one goal. First, you can use special content to drive sales or get leads for your MSP by targeting specific groups of businesses and their issues. Second, the content can be to engage the market through thought leadership and audience education. This allows you to establish yourself as an authority in the field. Third, content is valuable in boosting brand awareness and increasing your popularity. Simply speaking, you can advertise your company and services through content. Choose your priorities with care, depending on the current status of your business and your future vision.
You should know the potential challenges that you will face when implementing a content marketing strategy. The most common problem is the inability to produce engaging content for B2B companies. Most establishments lack the human resources for the creation of a good material. Other problems include the lack of consistency and budget problems. Ideally, you can engage an in-house executive but outsourcing is often more affordable and flexible.
Buyer Insight and Content Type
You must choose the right content type for optimal results when marketing. Therefore, you should understand the B2B buyer insight if you want to ensure a positive outcome. In general, more of these customers rely on content research before purchase, particularly in comparison to the previous years. The most popular content formats used to make purchasing decisions are whitepapers, webinars, case studies, eBooks, and blogs, in that order. Infographics, analyst reports, and motion graphics are also quite popular.
About our Contributor
Robert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range of IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions in San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, an IT Outsourcing Provider to small and medium-sized businesses in San Jose.