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MSP Business | July 27, 2017

What Can an MSP Business Learn from The Little Engine that Could?

MSP BusinesWhen I was a kid one of the stories that stuck out in my mind the most was the Little Engine that Could. When I was faced with adversity the core message of this book always helped motivate me. Of course, as I got older the memory of this positive message seems to have faded from my mind.

How could dusting off The Little Engine that Could and reviewing its positive message help an MSP Business grow their company?

Watch the YouTube clip here–>

Focus on Helping Businesses

Initially in the story several other trains passed up the opportunity to help the blue train that had broken down, even though they had the capacity to pull the train over the mountain. However, it was the little train that wanted to help even though he wasn’t sure he had enough power to pull the blue train over the mountain. The difference was that the little train that could focused on the need of the children in the city and wanted to make sure they received their toys before the sunset.

In the same way, IT companies should not get caught up with greed but instead they should keep their focus on helping their customers. If a managed services provider can stay focused on customers service then they will have happy clients and this is the best way to grow. This is because satisfied customers will generate referrals for your MSP business. However, IT companies that focus solely on growth often lose sight of customer service and then create a revolving door of unhappy customers.

Set Big Goals

It’s also important to consider that The Little Train had never gone over the mountain so this challenge could have looked impossible! When he decided to go on this journey he believed he could accomplish what he set as a Big goal. The average IT company often grows very slowly as they set one small business development goal after another year after year. Why not follow the example of the Little Train and look over the horizon at what might look like an impossible marketing achievement and then set it as your major objective?

Have a Business Mantra

Of course, the Little Engine didn’t just set a goal and then forget about it like so many MSP businesses often do. No, he started repeating a Mantra to himself saying, “I think I can, I think I can”. In the same way, MSPs should wake up repeating their marketing goal, keep meditating on the marketing objective on the way to work and talk about the marketing goal all day long. Yes, this message should become a mantra that’s repeated over and over until it reaches the subconscious mind.


It seems that there are a few lessons that an MSP Business can learn from the Little Train that Could. They should follow his example by focusing on their customer’s needs, setting big goals and repeating a mantra as they move towards the big goal. If followed, these three awesome marketing principals can help IT providers dramatically grow their companies.

About the Contributor

MSP MarketingDavid Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating managed services marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients.

He has 16 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is ‘Stratospheric Marketing Secrets’. In Addition he is a regular guest blog contributor to MSP Business Insights, MSP Tech Blog,MSP marketing and IT Marketing Pro.

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