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MSP Business | July 27, 2017

What Can an MSP Business Learn from The Little Engine that Could?

MSP BusinesWhen I was a kid one of the stories that stuck out in my mind the most was the Little Engine that Could. When I was faced with adversity the core message of this book always helped motivate me. Of course, as I got older the memory of this positive message seems to have faded from my mind.

How could dusting off The Little Engine that Could and reviewing its positive message help an MSP Business grow their company?

Watch the YouTube clip here–> https://www.youtube.com/watch?v=Qe-J6O3zuBM

Focus on Helping Businesses

Initially in the story several other trains passed up the opportunity to help the blue train that had broken down, even though they had the capacity to pull the train over the mountain. However, it was the little train that wanted to help even though he wasn’t sure he had enough power to pull the blue train over the mountain. The difference was that the little train that could focused on the need of the children in the city and wanted to make sure they received their toys before the sunset.

In the same way, IT companies should not get caught up with greed but instead they should keep their focus on helping their customers. If a managed services provider can stay focused on customers service then they will have happy clients and this is the best way to grow. This is because satisfied customers will generate referrals for your MSP business. However, IT companies that focus solely on growth often lose sight of customer service and then create a revolving door of unhappy customers.

Set Big Goals

It’s also important to consider that The Little Train had never gone over the mountain so this challenge could have looked impossible! When he decided to go on this journey he believed he could accomplish what he set as a Big goal. The average IT company often grows very slowly as they set one small business development goal after another year after year. Why not follow the example of the Little Train and look over the horizon at what might look like an impossible marketing achievement and then set it as your major objective?

Have a Business Mantra

Of course, the Little Engine didn’t just set a goal and then forget about it like so many MSP businesses often do. No, he started repeating a Mantra to himself saying, “I think I can, I think I can”. In the same way, MSPs should wake up repeating their marketing goal, keep meditating on the marketing objective on the way to work and talk about the marketing goal all day long. Yes, this message should become a mantra that’s repeated over and over until it reaches the subconscious mind.


It seems that there are a few lessons that an MSP Business can learn from the Little Train that Could. They should follow his example by focusing on their customer’s needs, setting big goals and repeating a mantra as they move towards the big goal. If followed, these three awesome marketing principals can help IT providers dramatically grow their companies.

About the Contributor

MSP MarketingMy name is Nate Keshmiri, Founder & Managing Partner of Advanced Networks. I’ve been actively involved in Information Technology for over twenty years. I have always had a passion for IT Support in LA as well as a fascination for what makes businesses of all types successful.
I’m a true native of Los Angeles. I grew up in Westchester, received my bachelor’s degree from UC Irvine and my graduate degree from USC. I’m proud to call LA y my home and there’s no place in the world I’d rather see businesses thrive than in my own backyard. It gives me great pleasure to provide IT Consulting to businesses in Los Angeles and Southern California, and to know that everyday I am playing a vital role in their growth & success.

When my partners and I started Advanced Networks in 2004, our vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision. We’ve invested in top-of-the-line IT Management Systems to provide our engineers with the necessary tools to achieve excellence, while giving our customers full transparency into their own networks. We’ve formed partnerships with top tier hardware and software vendors to offer tailored packages to any type of business. Our customer retention rate and annual growth has proven that our investments have paid off.

If I’ve learned anything in my many years within this industry, it’s that our IT support business in LA starts and ends with the happiness of our customers. I have taken this very seriously throughout my career and instill these principles in our staff every day.

As CEO of Advanced Networks, you have my personal commitment that we will do everything possible to make sure that all of your IT needs are met, and that your customer experience is a positive one.

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