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IT services marketing | May 4, 2017

Your IT Services Marketing Plan May Not Shout, “I’M the CHEAPEST in TOWN,” but There’s a Reason for That

IT services MarketingYour IT services marketing plan is of the utmost importance. Even if you don’t have the lowest rate in town, your price can be justified in the minds of prospective clients if you make it clear that you provide high-quality services. Show target clients how your services are superior to those offered by the competition and your rate will quickly become an afterthought. The key is to clearly communicate why your services are worth the money.

Only Part of Your MSP’s Appeal is Cost

An IT services marketing effort should do more than merely list services and a low price. Businesses and other organizations that are interested in your MSP are willing to consider a comparably higher price if your offerings justify the increase. As the old saying goes, “You get what you pay for.” Invest some time and effort crafting a rock-solid marketing plan that defines exactly what you offer. As long as your marketing pitch is easily understood, prospective customers will consider your merit regardless of whether your rate is the lowest in town.

The Many Reasons Why Your MSP is Not the Cheapest

Carefully craft your marketing message to concisely describe your company’s idiosyncratic offerings and potential clients will consider your business even if you don’t have rock-bottom pricing. The trick is to tout your offerings in a clear and cogent manner that leaves an indelible impression.

For example, if your team is particularly skilled at assisting with cloud migration, make it known! A migration to the cloud often proves to be a costly and troublesome endeavor that requires extensive assistance from an MSP. Provide this style of service and your comparably high price will be justified.

Perhaps your MSP provides regular monitoring for network disruptions. If you can prove that such monitoring reduces client costs over time, your rate won’t be as concerning. The same is true if your team is capable of reducing client network downtime through proactive support for highly complex issues. Most clients are willing to pay more for MSP services that keep their network up and operating as intended. After all, extended downtime has the potential to significantly reduce operational efficiency and consequently decrease what matters the most: profit margin.

Key in On Access

If your MSP Business provides a single point of contact for local support, let it be known. Perhaps you’re willing to provide access to your tech gurus when network, hardware, and software purchasing decisions must be made. If all your services are consolidated with a single vendor and a single invoice, your MSP will be that much more attractive, even at a comparably high price. There really is significant value in these points of access. Convince clients of this value and they will consider your services, regardless of your rate.

Get Your MSP Noticed

Even if you offer an array of managed services at competitive rates, it will prove difficult to capture the attention of prospective clients.

Our Contributor

MSP Business
Mike Bloomfield currently serves as President Geek at Tekie Geek, a company providing computer repair to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT Support in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other IT support services Tekie Geek offers in NYC ranges from providing technical helpdesk support, computer support, and Data Recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.

Mike started with technology at a very young age and hasn’t slowed down since. He has served in the IT industry as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.


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