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MSP Blogs | April 20, 2017

What’s the True Value of Syndicated MSP Blogs?

MSP BlogsLimited Value

It’s not that your MSP blogs will see no views whatsoever if you use syndicated options. The difficulty is that unless those syndicated blogs are “original” material, they aren’t going to be as effective as continuously created content.

Most IT companies will be using syndicated blogs that have been duplicated. This means when someone does a search for your organization, blogs on the same topic and used by other businesses will likewise appear in the search engine results pages, meaning the chances a client will click on your site decrease. Especially when MSPs are using such syndicated blogs solely, you’ll find that they don’t have near the effect a concerted content campaign using originally-sourced MSP blogs does.

Where syndicated blogs can have some value is through a marketing strategy that has been comprehensively designed beforehand. These keep the presence of an established organization in the mind’s eye of that public to whom such services are being marketed.

Original Content

The thing is, it’s nigh-impossible to find syndicated blogs that aren’t reused elsewhere. Even if you can plug in keywords pertaining to a specific company, the surrounding content remains the same. A client searching for your services may find the exact same blog in different locations, that aren’t sourced by the same business; then the game’s up.

Ultimately, you want to have blogs which are originally designed and feature regular new installments. If those blogs are created at an agency that has made it their bread-and-butter to design content specifically for tech clients, you’ve got an even more substantial edge. Furthermore, such agencies specialize in collection of pertinent statistics. This means they can identify that which is effective and focus on such activities against that which is ineffectual.

The Process

SEO marketeers who design blogs as the core of their professional service use established processes known to be effective. They’ll usually have an angle of approach that includes steps like:

• Brainstorming
• Content Creation
• Review
• SEO Optimization
• Publication
• Publicity
• Guest Blogging

Such blog creation looks like this: a given agency will put together a campaign with the client, then create content for that campaign, review it with the client, and optimize such writings so that they are most likely to be actionable in an SEO sense. Once SEO has been verified, the blogs are published and publicized. From there, you’ve got guest blogs. If you’re unfamiliar with it, a guest blog is posted on a website with an in-built audience. That audience reads and advances actionable blogs with useful content naturally.

An SEO organization that works with multiple clients collects a vast bevy of guest blogs where content can be published such that it has a real impact, and can truly help spread the word on a given company’s products or services. A syndicated blog can’t really do that, because guest blogs can see when a blog has been repeated, and are very unlikely to repeatedly publish the same content. That’s bad for their existing readership.

Finding Professional Content Suppliers

MSP blogs through MSP SEO Factory uses a process of content creation and distribution that has been vetted over many years, and includes guest blogs with large in-built audiences. We can help you increase your scope and influence substantively. Contact us for SEO marketing solutions you can rely on.


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