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IT Marketing | April 27, 2017

Why Are Some IT Providers Skeptical About Internet Marketing?

IT MarketingThe time has come for managed service providers to embrace Internet marketing. For far too long, Internet marketing firms have worked tirelessly to try and bring MSPs over to help them grow their business. IT marketing providers and MSPs are a match made in heaven, but it’s the misconceptions that exist about what these services provide that lead to so many of them simply saying no.

There have been so many different instances where MSPs have been led down the wrong road by Internet marketing professionals. There are SEO firms that are lining up to rip these companies off, taking them for any advertising budget that they have set aside. You want to be able to identify the scams and focus on the positive Internet marketing professionals that exist. A real SEO marketing pro is going to be able to drive customers to your business.

Do the Homework

You want to do as much homework as you can when you’re looking for IT marketing professionals. Research their history and understand what they’ve done in the past. You can find a lot simply by searching for companies on Google. There are going to be so many instances where the wrong SEO businesses can be picked out right away simply due to negative reviews and experiences that have been posted by consumers.

On the flip side, you can also uncover a lot of good that some of these companies have done by reading all the free-form commentaries that exist. The more homework you do, the better off you’re going to be regarding gaining confidence and trust that you’re going to end up with a real marketing pro on your side.

Build the Strategy Together

You want to create your marketing strategy in conjunction with the professional that you hire. Talk to them, figure out what they need from you, and vice versa. When they understand your business plan and the strategic objectives you’re trying to meet, the better off you’re going to be regarding running with the engagement.

The strategy is something that should be constructed in tandem. When you hire a marketing professional and they start to do work without any of your input, chances are you’re not going to get the results that you want. When they take into account the initiatives that your company is pushing and use that as part of their marketing tactics, the results should speak for themselves.

IT marketing is something that an MSP should embrace. There have been so many instances where hiring an SEO professional opened the door to so many new clients for these companies that it’s breathtaking.

The Contributor

MSP BusinessJennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.

In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best business IT Support for each client’s unique environment in Atlanta.

In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.


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