Does Your MSP Business Match Your Target Keywords?
Any savvy MSP business owner knows the power of SEO and the value of keywords and key phrases in their marketing. However, they often choose keywords that don’t help them reach their marketing goals and choose broad terms that are unattainable instead. For example, many MSPs located in small suburbs try to target the large nearby cities by using the city name in their marketing. Unfortunately, Google notices that their address doesn’t match the city they are targeting, which undermines their results. Those companies that are actually located in the city will always rank higher with less effort.
Are you looking for ways to rank higher on your Google searches? Here are some keyword tips that will help you develop a strategy that gets results:
Target the City Where You Are Located
Where’s your actual MSP business located? Starting with that city is always a good jumping-off point for keyword usage. Not only will it be easier to rank highly since it matches your address, but you can also pair it with in-person marketing at networking events, local trade shows, and other local opportunities. If you’re located in Conroe, Texas, for example, try using ‘MSP services Conroe’ instead of ‘MSP services Houston.’
Target Key Words That Explain Your Unique Selling Proposition
What makes your business stand out from the competition? Once you’ve identified your Unique Selling Proposition, also known as your USP, you can use this in your keyword marketing. Do you find you get a lot of clients who own small consulting firms? ‘MSP for consulting firms’ could be a good phrase to target. The more you can drill down to your target market, the more precise and effective your campaign will be.
Select Words You Can Compete With
Keyword marketing is all about how many people search the term and how many other companies are ranked for it. If you try to compete for a broad term like ‘MSP services,’ for example, you’ll likely be paying a hefty sum and will have to compete against mega companies with huge budgets. Do your research and find some phrases that are less in demand. Though there may not be as many searches for them, you’ll have a much better chance at ranking.
Let Keywords Guide Your Content Strategy
When you do effective keyword research, you can develop a content strategy plan based on the results. Choose two or three phrases you really want to target and develop a blogging schedule using those phrases. When your content strategy mirrors your SEO strategy, the two work together to get you higher rankings and more customers.
Is your MSP business effectively researching and utilizing keywords in your marketing efforts? Make sure your keyword strategy matches your business and that you focus on niches where you can beat the competition. Use the words and phrases in your content marketing and you’ll have a winning SEO combination.
Robert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an IT company based in Campbell that provides IT Support in San Jose. ITQue provides a wide range to IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT solutions. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, a IT Outsourcing Provider to small and medium-sized businesses in San Jose.