Managed Services Companies Must Use Location Keywords in Their Marketing (Rule #5)
AI Imitating Humanity
Managed services marketing will be most effective if it has a location element incorporated into the marketing strategy.
When someone searches for goods or services, one thing that’s most important is what proximity those goods and services share with their location. Ultimately, people are going to want things, like IT support, to be nearby, rather than across the state or even several states away. As a result, when they go online to search for something, they’re going to add a location tag onto the keyword describing their services. It will look something like this: “IT services in Gillette” or “MSPs in Austin.”
It’s easy to understand why: as you search online, you’ve learned that without applying a specific location to your search, Google or Bing or whatever you’re using is apt to bring up every result containing that particular keyword that it can find. As a result, managed services marketing ignoring this trend will soon find that it isn’t having the intended impact.
Now, you may argue that the search engine should know a given IP is local to an area. It’s likely on some level it does, but that’s not how it shows results. Rather, Google and other search engines worth mentioning tend to mimic the way human behavior acts as a search is conducted. This commonly includes a kind of algorithm helping to facilitate that behavior mimicry. The ultimate result? That algorithm is going to require that your city is listed on your homepage, as well as in the keywords of your content. This is a rule that many MSPs are regularly guilty of violating, and it makes sense— though it’s a perfectly reasonable rule, it can be slightly obfuscated by regular daily operations.
The thing is, if you fail to use location keywords on your homepage and blog, most of the content marketing you do will be essentially useless. This is part of the SEO optimization process. It’s a simple part, but it’s going to have reaching consequences.
That said, localizing content doesn’t mean you need to inhibit the reach of your business. Say, for example, you provide services in your home town, as well as the cities which surround it. Then you would have something on your homepage to the effect of: “Our MSP provides services for our home city of ____, as well as the surrounding towns of ____, _____ and ____.” After this, you would write content— or have content commissioned— which is keyword optimized to each of the towns you provide services to. It would also make sense to use a term locally known to describe your region— whether that be a county or a geographical appellation— on your homepage and in your marketing endeavors. This helps communicate your business’s intention to expand.
There are many idiosyncrasies to modern marketing just like this which truly require the auspices of a professional SEO services agency to fully utilize. When you’re on the hunt for SEO services pertaining to your MSP, features to consider include:
Professionals who understand MSP services
A content process that includes the client
Guest blogging services
A history of satisfied clients
We at MSP SEO Factory provide managed services marketing designed to do precisely these things, and help ensure your content is always at its most effectual. Need to learn more? Contact us at MSPSEOFactory.com today!