Great Marketing IT Services Teasers Gets Clicks!
As an information technology service provider, one of the hardest things can be just getting noticed by potential customers. You could have the very best services that you offer in the space, beating out all of your competition, but if potential customers are not able to find your company or even know you exist, what good is that? This is where awareness comes into play and where marketing IT services are so very important. You need to know how to market the services that you provide just as well as you know how to execute those actual services, and one way to do this is with teasers.
Gone are the days of just getting the attention of a potential customer online with standard search engine optimization techniques, keyword stuffing, link building, and so on. What you need now more than ever is content and content that is going to garner attention. This is where teasers come into play and there are plenty of ways in which you can use them to your advantage.
Creating a Teaser with Your Content
The whole idea of a teaser is to get the attention of your readers. And the goal is to make them feel compelled to click on it, to read the full article. It’s like giving your potential customers a taste of what great things the actual article can provide.
When you are marketing IT services, what you want is to be able to create and craft teasers that are as interesting as the articles that they are linked to. You also want them to be relevant to the articles. You may want to take a funny approach, or an extremely factual one. When done properly, teasers can generate plenty of clicks onto your site.
Placing the Teaser
The placement of the teaser is also very important. You want to get these teasers on your home page, or in newsletters that are sent out to your customers, as well as on social media. When you get the teasers out there and in the open, they are going to be able to do all of the work for you in terms of getting these potential customers to your site. Think of a teaser like a lure when you are fishing in the ocean. You drop the lure to get the attention of the fish, and then bring them in when they bite, or in this case, click.
Marketing IT services takes some creativity on the part of the business owner. You need to think outside of the box and outside of your typical expertise.
About the Contributor
Mike Bloomfield currently serves as President Geek at Tekie Geek, a company providing IT support to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT consulting in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other computer services Tekie Geek offers in Staten Island ranges from providing technical helpdesk support, data recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.
Mike started with computer repair in Staten Island at a very young age and hasn’t slowed down since. He has served in the computer services industry, in Staten Island, as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.