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IT lead generation | August 3, 2016

If MSPs Don’t Post Blogs on Social Media, It Can Doom Their IT Lead Generation!

Doom and gloom signMore and more people are using social media to find services and products they need. With so many social platforms available, businesses have the opportunity to get their content in front of more eyeballs and enhance their IT lead generation. In fact, social media not only allows an increase in brand awareness, but it also allows you to attract many more followers than just through search engines. Sure, you could write your blogs and hope that the Internet gods place your content in front of the right audience, or you can do it yourself by posting the content on social media.

Make Your Readers Work for You


Your marketing budget is only so big. If you are looking to reach more people, you want to get referrals, as people trust a company more when they are referred by family and friends. You can give some great information out about your company, but your readers may not buy it when the information comes from you. On the other hand, if your readers are sharing your posts on social media sites, people are going to notice more. Allowing your readers to work for you, can help enlarge your marketing by putting your company in front of the target audience and help with IT lead generation by bringing more readers to your site.

Teach Your Readers Who You Are

Whether you are leading a small business and just starting out, or you are having problems attracting new customers, sharing your posts on social media is a great way to provide more knowledge about your company. For people to understand what type of products and services you offer, you have to put it in front of them. Competition is fierce; and you want to set your company up so that people do not have to question what you are offering. By posting consistently on social media sites, your audience can get to know you better. You should always focus on building your brand, and posting your content is one way to do this.

Get to Know Your Audience

If you really want to create products and services that your audience wants, then you have to get to know them as well. This involves a certain amount of interaction between you and your readers. While comments on your blog can be useful, it is not easy to interact personally on your blog. Instead, social media allows many tools to interact easily by creating posts on Facebook, tweeting on Twitter, and pinning on Pinterest. Just as you can provide information about your company, your readers will also provide information about what they are looking for to help you determine where to take your company in the future. Here are some social media platforms to consider:

• LinkedIn
• Facebook
• Twitter
• Instagram
• Pinterest
• Snapchat

If you are ready to take the next step with your business, let MSP SEO Factory help you build a solid IT lead generation strategy — using social media. We, at MSP SEO Factory, are experts in the field and can work with you to determine your marketing needs.


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